© 2007 joanne@lemonjuz.com

MediaConvergence

© 2007 joanne@lemonjuz.com

MediaConvergence

• Convergence is the coming together of computing, telecommunications, and media in a digital environment. (Pavlik, 2004)

© 2007 joanne@lemonjuz.com

Convergence

Implications(1)

The content of communication

• Hyperlinks - Nonlinear - Interactive

• Dynamic

• Rapid

• Global

© 2007 joanne@lemonjuz.com

Convergence

Implications(1)

© 2007 joanne@lemonjuz.com

Convergence

Implications(2)

The relationships between media organizations and their publics

• Increased media consumption

• Active media production and distribution

© 2007 joanne@lemonjuz.com

Convergence

Implications(2)

The relationships between media organizations and their publics (cont.)

• Distribution alters the balance of powers :

All users have equal abilities to store, send, and accept information and communications from other users

© 2007 joanne@lemonjuz.com

Diaspora Project / Anti FacebookThe privacy aware, personally controlled, do-it-all, open source social network.

© 2007 joanne@lemonjuz.com

Convergence

Implications(4)

The structure of communication organizations

• Social, Political and Economic Pressures

• Concentration of Media Ownership

© 2007 joanne@lemonjuz.com

Convergence

Implications(5)

How communications professionals

do their work

© 2007 joanne@lemonjuz.com

MediaConvergenceTutorial

• Work in a group of two• Join TwitPic• Learn how to upload photos to TwitPic

from your mobile phone• Interview one of lecturers from other

faculties, about the benefit of media convergence to enhance their career.

• Take their pictures, and upload to your TwitPic account

• Make a report about the interview in your blog

• Link your article to www.lemonjuz.com

© 2007 joanne@lemonjuz.com

Proposal Presentation

• Company Profile

• Recent Condition– Listen ( are there any community / brand

monitoring?)– Participation in the Groundswell– Branchmarking

• Competitor• Case studies

• User Personas / Target Audience

• The Plan

© 2007 joanne@lemonjuz.com

Proposal Presentation (35%)

• First presentation: 21/22 September 2010• Second presentation: 28/29 September 2010• 15 minutes presentation (each team member

has to present something! )• 5 minutes discussions• Evaluation :

• Presentation: 10% • Strategies : 10%• Creativity : 10%• Participation : 5%