Post on 14-Jul-2015
IT3196
Social Media Case Study
(Week 5)
KS Vikneshan 102683u
Joshua Alan 100495m
Nur Syafikah 102095n
Objectives
Target Audience
Social Media Channels
Success Metrics
Task Distribution
Functional Description
Measure success
Action Timeline
Question & Answer
Overview
Using the means of social media
Create/Promote awareness to our
healthy fast food outlet
Create an online presence
Increase customer base/trust
Increase sales/profits
Objective
Target Audience
Students, Adults, Families
Live in Singapore
Change mindset that healthy food taste
as good as other foods
Healthy food is beneficial to their diets
Target Audience
Customize food to their own preferences
E-coupons to reward regular customers
Competitors :
Target consumers sector
Social Media Channels
Success Metrics
Number of
Friends
Fans
Followers
Check ins
Sales
Metrics Tools
HootSuite
Track consumer statistics on
Facebook and Twitter
Twitter Counter
Track Twitter statistics
Alan• Emenu/Customize own item• E-coupon (QR Code)
Syafikah• Delivery• Vote for favorite item• Lucky Draw• User Interface Designing
Viknesh• Online Payment • Survey/Forum• Database Designing
Task Distribution
Customize menu item
Pre-designed menu
Option to customize their own menu
Show all the nutritional facts
Promote healthier fast food
Functional Description
Customize menu item
Suggested menu from friends
Feedback column
New ingredients that customer would
like to be added
Functional Description
Customize menu item
Compare number of users ordering
from pre-designed or customized menu
Number of users ordering menu that are
suggested by their friends
Measure success
E-Coupon
Awarded to user whose menu is in the
Top 5 Gallery
25% discount coupon
Using QR code
Post to the winner’s wall to attract their
friends
Functional Description
E-Coupon
Number of top customized menus in the
gallery
Measure success
Online Food Delivery
E-menu for the customers to browse
through before ordering
Customers can select the quantity of
the food
Customers will be able to
track their food
Functional Description
Online Food Delivery
Customers will be able to rate/comment
on the delivery service after they had
received their order
Functional Description
Online Food Delivery
Compare the number of people
ordering online than ordering it at site
High percentage of satisfied customer
through the ratings/comments
Measure success
Lucky Draw
Spin The Wheel game
Customers have to spend a min of $20 to
get a chance to play the game
If they are lucky, stand a chance to
win prizes/vouchers/e-coupons
Functional Description
Lucky Draw
High number of participants playing the
Spin the Wheel game
Measure success
Vote for Favourite Food
Top 5 favourite foods will be shown on
the page
Customers can vote for their favourite
food by selecting the number of stars
(1- lowest, 5 - highest)
Functional Description
Vote for Favourite Food
Customers can also write reviews for
the food that they had rated
Functional Description
Vote for Favourite Food
The food that received the highest
ratings
Measure success
Online Payment
User can pay for their meals online
Uses online banking services
Promotions for online payments
Functional Description
Online Payment
Higher number of users paying online
than in person on site
Measure success
Survey
Users can leave feedback about the
food and their experiences
User is able to check-in and view which
of their friends have visited the outlets
lately
Chat functions
Functional Description
Measure success
Survey
Feedback received is positive
The number of feedbacks received is as
much as the number of visitors to the
outlet
Week 5: Database Designing,
Researching
Week 6: UI Designing, Coding, Testing
Week 7 – 10: Coding, Testing
Week 11: Complete One Application Each
Week 12 – 14: Coding, Testing
Week 15: Preparation for Final Report and
Presentation, Final Application Testing
Week 16: Final Presentation
Action Timeline
Thank You
Question & Answer session