Analyze This! 5 Ways Analyze This! 5 Ways to Measure The Impact to Measure The Impact of Your Social Media of Your Social Media ActivitiesActivities

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Agenda

• Welcome to Wednesday Webinars

• Panelists Presentations

• Q/A

• Next Wednesday

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Anita Campbell

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Wednesday Webinars – SmallBizWednesdays.com

• Anita Campbell• Editor, Small Business Trends

• http://smallbiztrends.com • Twitter: @smallbiztrends

• Brent Leary• Partner, CRM Essentials

• http://brentleary.com • Twitter: @brentleary

Hosted by:

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Wednesday Webinars

• 4 part series exploring use of mobile devices as we conduct business, and doing business on the go.

• Today’s session focuses on how to effectively analyze our web/social media activities to see if we’re reaching the right audience

• BIG thanks to BlackBerry for underwriting these webinars and making them possible

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Wednesday Webinars

• Please feel free to tweet on Twitter – use hashtag: #smbmobility

• Follow the tweeting action at http://SmallBizWednesdays.com

• Links to webinar slides at http://slideshare.net/smbmobility

• Links to webinar recordings at http://SmallBizWednesdays.com

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Poll Questions

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Brent Leary

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Today’s Panelists

• Garrett Mullins• CEO, SMB Digital Media

• www.linkedin.com/in/garrettmullins

• Andrew Pincock• VP, LotusJump

• http://www.LotusJump.com• www.twitter.com/Pincock

• David Bullock• President, White Bullock Group

• www.DavidBullock.com• www.twitter.com/DavidBullock

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Garrett Mullins

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MeasurementSearch, site, and key word performance

Source www.compete.com (Pro level) 11

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MeasurementUnderstand how your conversions rank vs. competitors

Source www.compete.com (customized research) 12

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Measurement

13

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David Bullock

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Measuring the Impact of Social Media

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Andrew Pincock

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Focus Your Efforts for Success

• What are your business goals and objectives?• Online sales or foot traffic to your local shop?

• What kind of customers/users are you looking for?• Where do they spend time?

• Can you write a blog?• Can you make videos?• What can you share?

Your Social Media Strategy

Review your goals and skills, evaluate major platforms as well as identify niche platforms, then select a few and stick with them

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Content is the Currency of Social Media

• Is your YouTube video worth watching? Sharing?

• Does your Facebook page offer content or deals I can’t find elsewhere?

Ask yourself: “What do I have of value that I can give away?”

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Fanwoody posted a link using bit.ly on 10/5

• 5 hours later 15,458 clicks(add ‘+’ to any bit.ly URL to view analytics)

Use fan page “insights” to measure engagement

• Started on 9/2, 984,266 fans as of 10/5

• View # of comments, ‘likes’, and demographics

Great content can also have an SEO benefit

• Approximately 3,000 inbound links to fanwoody

Measuring the Impact of Social Media

Look for signs of engagement, referring traffic, and… SALES

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Thank You

Questions?

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Next Wednesday – October 21st 1pm New York Time

•Must-haveMust-have Technologies Technologies for Competing in Today's for Competing in Today's MarketMarket

For more information go to SmallSmallBizBizWednesdays.comWednesdays.com