Welcome Video

http://youtu.be/TXD-Uqx6_Wk

Friday, October 11, 13

WEB/SOCIAL PROGRAMPRESENTERS:

Aaron Scarlata & Jeff DeHaven

Friday, October 11, 13

FACEBOOK STATS

Friday, October 11, 13

FACEBOOK STATS

Most powerful social platform to date (1.15 billion users)

Friday, October 11, 13

FACEBOOK STATS

Most powerful social platform to date (1.15 billion users)

751 million monthly mobile active users

Friday, October 11, 13

FACEBOOK STATS

Most powerful social platform to date (1.15 billion users)

751 million monthly mobile active users

Has the most customization options & features

Friday, October 11, 13

FACEBOOK STATS

Most powerful social platform to date (1.15 billion users)

751 million monthly mobile active users

Has the most customization options & features

Has the largest demographic

Friday, October 11, 13

FACEBOOK STATS

Most powerful social platform to date (1.15 billion users)

751 million monthly mobile active users

Has the most customization options & features

Has the largest demographic

Sustained 9 years on top

Friday, October 11, 13

FACEBOOK STATS

Most powerful social platform to date (1.15 billion users)

751 million monthly mobile active users

Has the most customization options & features

Has the largest demographic

Sustained 9 years on top

Must used platform overall within Great Lakes Bay Region

Friday, October 11, 13

WHAT IS FACEBOOK?

Friday, October 11, 13

WHAT IS FACEBOOK?

Word of mouth (just online)

Friday, October 11, 13

WHAT IS FACEBOOK?

Word of mouth (just online)

90% of today’s buyers trust peer recommendations

Friday, October 11, 13

WHAT IS FACEBOOK?

Word of mouth (just online)

90% of today’s buyers trust peer recommendations

Constant communication tool 24/7

Friday, October 11, 13

WHAT IS FACEBOOK?

Word of mouth (just online)

90% of today’s buyers trust peer recommendations

Constant communication tool 24/7

Fundamental of how we share what matters most

Friday, October 11, 13

WHAT IS FACEBOOK?

Word of mouth (just online)

90% of today’s buyers trust peer recommendations

Constant communication tool 24/7

Fundamental of how we share what matters most

Real time new source

Friday, October 11, 13

WHAT IS FACEBOOK?

Word of mouth (just online)

90% of today’s buyers trust peer recommendations

Constant communication tool 24/7

Fundamental of how we share what matters most

Real time new source

Customer service tool

Friday, October 11, 13

HOW IT WORKS

Friday, October 11, 13

HOW IT WORKS

It’s all about friends interacting

Friday, October 11, 13

HOW IT WORKS

It’s all about friends interacting

Brands are able to engage like never before

Friday, October 11, 13

HOW IT WORKS

It’s all about friends interacting

Brands are able to engage like never before

Reach your exact audience

Friday, October 11, 13

HOW IT WORKS

It’s all about friends interacting

Brands are able to engage like never before

Reach your exact audience

Top of mind awareness

Friday, October 11, 13

HOW IT WORKS

It’s all about friends interacting

Brands are able to engage like never before

Reach your exact audience

Top of mind awareness

Conversation are happening

Friday, October 11, 13

HOW IT WORKS

It’s all about friends interacting

Brands are able to engage like never before

Reach your exact audience

Top of mind awareness

Conversation are happening

EdgeRank Algorithm

Friday, October 11, 13

TACO BELL

Friday, October 11, 13

TACO BELL

Friday, October 11, 13

EFFECTIVENESS

Friday, October 11, 13

EFFECTIVENESS

Against Facebook policy to use personal page for business

Friday, October 11, 13

EFFECTIVENESS

Against Facebook policy to use personal page for business

Rich content

Friday, October 11, 13

EFFECTIVENESS

Against Facebook policy to use personal page for business

Rich content

Visual post

Friday, October 11, 13

EFFECTIVENESS

Against Facebook policy to use personal page for business

Rich content

Visual post

Creating campaigns to reach goals

Friday, October 11, 13

EFFECTIVENESS

Against Facebook policy to use personal page for business

Rich content

Visual post

Creating campaigns to reach goals

Brand ambassadors

Friday, October 11, 13

EFFECTIVENESS

Against Facebook policy to use personal page for business

Rich content

Visual post

Creating campaigns to reach goals

Brand ambassadors

Passionate content creator

Friday, October 11, 13

EFFECTIVENESS

Against Facebook policy to use personal page for business

Rich content

Visual post

Creating campaigns to reach goals

Brand ambassadors

Passionate content creator

Friday, October 11, 13

Friday, October 11, 13

OREO CASE STUDY

http://youtu.be/ZDSc0V3AEnk

Friday, October 11, 13

BIGGEST MISTAKESFriday, October 11, 13

BIGGEST MISTAKES

Not allowing fans to post on wall

Friday, October 11, 13

BIGGEST MISTAKES

Non-effective cover photo

Friday, October 11, 13

BIGGEST MISTAKES

Unrecognizable profile picture

Friday, October 11, 13

BIGGEST MISTAKES

Visual post not properly sized

Friday, October 11, 13

BIGGEST MISTAKES

Not monitoring your page

Friday, October 11, 13

BIGGEST MISTAKES

Posting irrelevant content

Friday, October 11, 13

BIGGEST MISTAKES

Trying to capitalize on certain events

Friday, October 11, 13

TIPS & RESOURCES

mashable.com

socialmediaexaminer.com

allfacebook.com

facebook.com/facebook

blog.facebook.com

youtube.com/facebook

Friday, October 11, 13

SOCIAL POSSIBILITIESFriday, October 11, 13

POSSIBILITIES

Friday, October 11, 13

POSSIBILITIES

Had wedding sponsored in summer of 2012 using social

Friday, October 11, 13

POSSIBILITIES

Had wedding sponsored in summer of 2012 using social

Build excitement

Friday, October 11, 13

POSSIBILITIES

Had wedding sponsored in summer of 2012 using social

Build excitement

Created an unmatched value

Friday, October 11, 13

POSSIBILITIES

Had wedding sponsored in summer of 2012 using social

Build excitement

Created an unmatched value

Saved over $15,000

Friday, October 11, 13

REAL LIFE EXAMPLE

Friday, October 11, 13

REAL LIFE EXAMPLE

Eastman Party Store

Friday, October 11, 13

REAL LIFE EXAMPLE

Eastman Party Store

662 shares

Friday, October 11, 13

REAL LIFE EXAMPLE

Eastman Party Store

662 shares

79 post “likes”

Friday, October 11, 13

REAL LIFE EXAMPLE

Eastman Party Store

662 shares

79 post “likes”

88 new fans

Friday, October 11, 13

REAL LIFE EXAMPLE

Eastman Party Store

662 shares

79 post “likes”

88 new fans

59,532 post impressions

Friday, October 11, 13

REAL LIFE EXAMPLE

Eastman Party Store

662 shares

79 post “likes”

88 new fans

59,532 post impressions

SOLD OUT bags!

Friday, October 11, 13

REAL TIME POSTING

Friday, October 11, 13

REAL TIME POSTING

Royal Baby

Friday, October 11, 13

REAL TIME POSTING

Royal Baby

Real time marketing

Friday, October 11, 13

REAL TIME POSTING

Royal Baby

Real time marketing

Staying on top of trends

Friday, October 11, 13

REAL TIME POSTING

Royal Baby

Real time marketing

Staying on top of trends

Great exposure

Friday, October 11, 13

REAL TIME POSTING

Royal Baby

Real time marketing

Staying on top of trends

Great exposure

Increased brand awareness

Friday, October 11, 13

EFFECTIVE CAMPAIGN

737 NEW fans

Highest attendance at annual fundraiser

Most revenue collected

Friday, October 11, 13

ONLINE MODEL

Friday, October 11, 13

WEBSITE W’S

Friday, October 11, 13

WEBSITE W’S

World

Friday, October 11, 13

WEBSITE W’S

World

Wide

Friday, October 11, 13

WEBSITE W’S

World

Wide

Web

Friday, October 11, 13

WEB RULES

Friday, October 11, 13

WEB RULES

FLASH is out

Friday, October 11, 13

WEB RULES

FLASH is out

Simplistic

Friday, October 11, 13

WEB RULES

FLASH is out

Simplistic

Visually impactful

Friday, October 11, 13

WEB RULES

FLASH is out

Simplistic

Visually impactful

Short right to the point text

Friday, October 11, 13

WEB RULES

FLASH is out

Simplistic

Visually impactful

Short right to the point text

Easy to navigate & find information

Friday, October 11, 13

WEB RULES

FLASH is out

Simplistic

Visually impactful

Short right to the point text

Easy to navigate & find information

Social integration

Friday, October 11, 13

WEB RULES

FLASH is out

Simplistic

Visually impactful

Short right to the point text

Easy to navigate & find information

Social integration

Site must be mobile friendly

Friday, October 11, 13

WEB STATS

Friday, October 11, 13

MOBILE

LIVE DEMO

Friday, October 11, 13

TEXT POLL

Friday, October 11, 13

TEXT POLL

Send a text to 22333

Friday, October 11, 13

TEXT POLL

Send a text to 22333 When was the last time you’ve

updated your website?

Friday, October 11, 13

TEXT POLL

Send a text to 22333 When was the last time you’ve

updated your website?

Last 30 days - 883621

Friday, October 11, 13

TEXT POLL

Send a text to 22333 When was the last time you’ve

updated your website?

Last 30 days - 883621

This year - 883622

Friday, October 11, 13

TEXT POLL

Send a text to 22333 When was the last time you’ve

updated your website?

Last 30 days - 883621

This year - 883622

No idea - 883623

Friday, October 11, 13

POLL RESULTS

22 participates

30 days: 8

Last year: 8

No idea: 6Friday, October 11, 13

WEBSITE OPTIONS

Friday, October 11, 13

WEBSITE OPTIONS

Friday, October 11, 13

WEBSITE OPTIONS

Friday, October 11, 13

ECOMMERCE STORE

Friday, October 11, 13

ECOMMERCE STORE

MAIN LANDING PAGE (HOME)

Friday, October 11, 13

WEBSITE

LIVE DEMO

Friday, October 11, 13

GETTING STARTED

Friday, October 11, 13

GETTING STARTED

Logo

Friday, October 11, 13

GETTING STARTED

Logo

Short company description

Friday, October 11, 13

GETTING STARTED

Logo

Short company description

Products/services

Friday, October 11, 13

GETTING STARTED

Logo

Short company description

Products/services

Photos

Friday, October 11, 13

GETTING STARTED

Logo

Short company description

Products/services

Photos

Contact information

Friday, October 11, 13

GETTING STARTED

Logo

Short company description

Products/services

Photos

Contact information

Added as an Facebook admin

Friday, October 11, 13

WEBSITE PROGRAM

Friday, October 11, 13

SOCIAL PROGRAM

Friday, October 11, 13

VISIT DIGITAL BOOTH

Friday, October 11, 13

VISIT DIGITAL BOOTH

Friday, October 11, 13

VISIT DIGITAL BOOTH

Get your exclusive foam thumb

Friday, October 11, 13

VISIT DIGITAL BOOTH

Get your exclusive foam thumb

Get your questions answered by the pros

Friday, October 11, 13

VISIT DIGITAL BOOTH

Get your exclusive foam thumb

Get your questions answered by the pros

FREE website & Facebook analysis

Friday, October 11, 13

VISIT DIGITAL BOOTH

Get your exclusive foam thumb

Get your questions answered by the pros

FREE website & Facebook analysis

Learn about the different pricing options

Friday, October 11, 13

VISIT DIGITAL BOOTH

Get your exclusive foam thumb

Get your questions answered by the pros

FREE website & Facebook analysis

Learn about the different pricing options

Sign up for the program TODAY!

Friday, October 11, 13

VISIT DIGITAL BOOTH

Get your exclusive foam thumb

Get your questions answered by the pros

FREE website & Facebook analysis

Learn about the different pricing options

Sign up for the program TODAY!

Enter to WIN free upgrade or redesign

Friday, October 11, 13

Q&A

Friday, October 11, 13

REACH US

jeff@mipond.com 888.619.3474 x209

aaron@mipond.com 888.619.3474 x210

bluethumbdigital.comFriday, October 11, 13

INFOGRAPHIC

Friday, October 11, 13

Friday, October 11, 13