Website Redesign Survival Guide for
Marketers
Exploring the Marketer’s Most Treacherous Territory
How is a website redesign like going to
Antarctica?
How Do You Survive?
Why are you even doing this?
Pick your dream team.
Choose your vessel wisely.
Chart your course with care.
Learn survival skills.
Be the leader your team needs.
Danger lurks. Be ready to improvise.
The final leg is often the hardest.
The adventure continues.