Website Development · Hire Professional cont. •Questions to ask cont. –What are the roles and...

Presented by

Kathy Argyros

Website Development

kathy@excellermarketing * 914-450-9149 * excellermarketing.com

Mission

There are three responses to a website....

yes, no and WOW!

Your goal is to WOW!

Course Overview

• Website Fundamentals

• Getting Started

• Do-It-Yourself vs. Hire Professional

• Website Platforms

• The Essentials

• Content Creation

• Setting Goals

• Lean, Mean, Lead Machine

Website Fundamentals

• Americans online

• Shop for local goods and services online

• Use search engines to find suppliers

• Use mobile devices to access Internet

• Judge a business by its website

97% 90% 88% 80% 48%

Survey says…

New Website Standards

Content VisualInformational Emotional

Static Interactive

Desktop Mobile

“Google will punish you if you don’t

have a mobile-friendly website!”

Gatesnfences.com Kennybrook.com

Getting Started

Domain Name

• What is a domain name?

– Address that locates your business on the

Internet

11 Wedc Street

Getting Started

Domain Name cont.

• Choosing a custom url name

– Determine domain extension

• .com, .net, .org, .edu

– Brainstorm

– Name Search

– Search engine

Getting Started

Domain Name cont.

• Registering and purchasing your url

– Timeframe

– Pay vs. free

– $18 for 2 years

Getting Started

Domain Name cont.

• Sample providers

– godaddy.com

– 1and1.com

– hostgator.com

Getting Started

Web Hosting

• What is web hosting?

– Provides storage space on the Internet to

access your website

Your Websiteiwantthisurl.com

Getting Started

Web Hosting cont.

• Choosing a provider

– Pay vs. free

– File size, bandwidth

– Reliability & speed

– SSL (online shopping/e-commerce)

– Email

– Web platform/architecture

– Technical support

– Security & back-up

Getting Started

Web Hosting cont.

• Purchasing web hosting

– Timeframe

– Pay vs. free

– $6 per month

Getting Started

Web Hosting cont.

– thesba.com (Newtek)

– hostgator.com

– inmotionhosting.com

Getting Started

Do-it-Yourself vs. Hire Professional

Do-it-Yourself• Pros

– Low-to-no cost

– Standard, template-based

– Plug-and-play

– Build credibility

• Cons

– Need technical skills

– Lacks advanced functions

– Low-to-no lead generation & SEO benefit

– Lacks upgradability

– Spotty technical support

– Are you a designer, developer or marketer?

– May look amateurish, weaken branding & no results

DIY vs. Hire Professional

Do-it-Yourself cont.

• Things to consider

– Free isn’t really free

– Categories and template options

– Ease-of-use

Do-It-Yourself cont.

– wix.com

– squarespace.com

– godaddy.com

Hire Professional• Pros

– Fully customizable

– Saves time

– High-quality design & production

– Clear branding & marketing message

– Generates leads/sales and high SEO

– Upgradable

– Investment in your business

– You own it!

• Cons

– $2-$5K+ for standard 5-

– Depending on platform,

ongoing maintenance costs

& slower turnaround time

Hire Professional cont.

• Questions to ask

– Do you create design, production and content?

– Can I see samples of your work?

– Can you provide references?

– Can you build a “responsive” mobile friendly website?

– What web platform/architecture do you use and can you provide a CMS (Content Management System) platform?

Hire Professional cont.

• Questions to ask cont.

– What are the roles and expertise of your web

team members?

– How do you base your pricing, what exactly is

included, and can you put it in writing?

– What is your process and timeframe from start

to finish?

– What are your payment/financial terms?

– Why should I choose you?

Website Platforms

Website PlatformsHiring a Professional

• Two primary platforms

1. WordPress

• User-based CMS – DIY

• Integrates HTML5

• Support community

• Customizable

• Plug-ins

• SEO…Google LOVES WordPress!

Website Platforms

Website Platforms cont.Hiring a Professional

• Two primary platforms cont.

2. Drupal

• Developer-based

• Integrates HTML5

• Customizable

• Passwords, large shopping-carts/e-commerce

• High-volume visits

• SEO…Google LIKES Drupal

Website Platforms

The Essentials

The Essentials• Must haves

– Design talent

• Branding, images & photos

– Technically-savvy/production skill

• Build it right the first time

– Marketing expertise

• Content is KING!

The Essentials

– “Responsive”

• Optimal on mobile

– Quality Control

• Test on top browsers & devices

The Essentials cont.

• Standard 5-page

– Home

• Core marketing message

• Cross promote

• Call-to-action

– About

• You/team

• Vision/mission

The Essentials

• Standard 5-page cont.

– Services/products

• Categories

• Details

– Testimonials

• Quotes & case studies

– Contact

• Form

The Essentials

• Add-on options

– Blog

– Portfolio

– Photo gallery

– Video

– FAQs

– Social Media

– Shopping/e-commerce

– News

– Event

– Live chat

– Lead generation form

– SEO

The Essentials

Content Creation

• Know your business

– Services/products

– Problems you solve

– End result

Content Creation

Content Creation cont.

• Know your competition

– Who are they

– Competitive edge

Content Creation

Content Creation cont.

• Know your customers

– Ideal customer

– Likes & dislikes

– Live, work & play

Content Creation

Setting Goals

Set Business Goals

• Identify your business goals

– Why are you in business

• Personal & Professional

Setting Goals

Set Business Goals cont.

Setting Goals

• Website goals

– Ideal number of customers

– Success metrics

– Manage yourself or outsource

– User experience!

User experience!Two primary target audiences

68 pages!

Lean, Mean, Lead Machine

• New web standards

• Design synergy with brand

• User-friendly navigation

• Rich, fresh content

• Strong call-to-action

– E-news, limited time offer, free consultation,

Lead Machine

Lean, Mean, Lead Machine cont.

• Organic Search Engine Optimization (SEO)

ORGANIC(non-paid)

Lead Machine

Lean, Mean, Lead Machine cont.• Organic Search Engine Optimization (SEO)

Brainstorm keywords

• WordPress• All In One SEO Plugin

• Rich, current, unique• Blogging• Graphics, photos, video

• Google Analytics• Google Search Console

• Social media• Social sharing• Guest blogging• Networking groups• Directories (NAP)• E-News

• Long-tail keyword phrases

• Google, Bing, Yahoo• Auto-suggest

Lead Machine

Lean, Mean, Lead Machine cont.

• Capture, Capture, Capture

• Cross-promote

– Digital marketing

• Social media, blog, e-news, etc.

– Traditional marketing

• Business cards, brochures, signage, etc.

– Everywhere!

Lead Machine

Mission Accomplished

There are three responses to a website....

yes, no and WOW!

Now you can WOW!

kathy@excellermarketing * 914-450-9149 * excellermarketing.com

Website Development · Hire Professional cont. •Questions to ask cont. –What are the roles and...

Documents

Transcript of Website Development · Hire Professional cont. •Questions to ask cont. –What are the roles and...

SO, WHAT EXACTLY IS MUMBAI?

What Exactly IS the Mercury Problem?

So, What Exactly Is Community Operations?!

Interpersonal Relationships (Cont - California State …commfaculty.fullerton.edu/jhayes/000-Web-HCOM100/005... · Web viewEx. If you know exactly what your boyfriend or girlfriend,

What, Exactly, Is Elder Law?

What exactly is a mind map

What exactly is PYP exhibition?

What exactly is universal grammar

So What Exactly Is Social Media?

Who Did What Cont.

What exactly IS Martin Shkreli?

“What exactly is innovation

What exactly is austerity (1003KB)

What exactly is balance?

What Blackberry is That cont

Learn Exactly What Mobile Users Need

What exactly is a journalist?

The student learning experience - what exactly do they learn and what exactly do they experience?

What exactly is Europe?

Webex - What Exactly is Inbound Marketing?