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Digital Marketing
Néstor Romero
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Would you sell now?
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Would you sell now?
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Internet every day produce more garbage
99 percent of the content on YouTube is considered boring!
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Internet users suffer from infoxication
A user gets to see more than 1,400 webpages a
month
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User multi-device and multi-screen
59% of US Internet users watch television and surf the Internet at the same time
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What is Inbound Marketing?
To get your online objectives with a minimum budget?
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What is Inbound Marketing?
New ways to connect and generate responses, emotions and closer ties
between brands and consumers
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What is Inbound Marketing?:WestJet
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What is Inbound Marketing?:WestJet
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What is Inbound Marketing?:GoPro
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What is Inbound Marketing?:GoPro
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Outbound to InboundFrom the hammer to the magnet
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How profitable is Inbound Marketing?
Inbound the lead in costs 62% less
than the Outbound
Lead Outbound: $373
CPL Inbound: $143
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How profitable is Inbound Marketing?
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What is based Inbound Marketing?
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Video ads will start dominating
Internet is finally getting on board with in-SERP video advertising. It’s a sign that users are becoming more accepting of video ads online, and as that trend continues, expect to see more types of video ads.
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Mobile will completely dominate desktop
Google announce that mobile traffic finally overtook desktop traffic in 10 different countries, it was also the year they released the “Mobilegeddon” algorithm update to phase out sites not optimized for mobile.
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Google places the companies social network links
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Google places the companies social network links
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What offer the Internet to the company?
Online actions are eminently measurable and monitorable,contrary to what happens in the offline world
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Where we carry user?Here?
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Where we carry user?Or there?
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Where to place the social networks?
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Where to place the social networks?
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Where to place the social networks?
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Where to place the social networks?
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WorldVisionMicro www.worldvisionmicro.org
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WorldVisionMicro www.worldvisionmicro.org
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WorldVisionMicro www.worldvisionmicro.org
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WorldVisionMicro www.worldvisionmicro.org
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WorldVisionMicro www.worldvisionmicro.org
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WorldVisionMicro www.worldvisionmicro.org
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Caso de éxito: WorldVisionMicro www.worldvisionmicro.org
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Should we bring all social networks?
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The importance of being first
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What types of ads we have in display?
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Remarketing y Contextual Advertising
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What keyword use the user in search?: Google Trends
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What keyword use the user in search?: Google Keyword Tool
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What keyword use the user in search?: Google Global Market
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What keyword use the user in search?
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To be in social networks because others are? ... That´s finished
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Content Marketing
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To interact with customers
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Entertainment - Fun
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The power of innovation: Animum3D and the film premiere
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The power of innovation: Animum3D and the film premiere
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Youtube?
● More than 1 billion users Worldwide● 2nd most popular search engine● Localized in 75 countries and available in 61
languages
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Pursued by ads?Remarketing & Reselling
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Create and identifie contacts NETWORKS related to your product / service
How to create similar networks?
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Create and identifie contacts NETWORKS related to your product / service
How to create similar networks?
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Be original: Blendtec
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Be original: Blendtec
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Sales opportunities:DELL
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Sales opportunities:DELL
DELL Comander Center:● Focus 360º● Marketing-sales-customer● 5,000 agents● 22,000 monitored terms● Blogs, Facebook, Twitter
and Internet
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The importance of CRM:Sugar CRM y VTiger
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Customer participating in the creation of your product
Client & Product: Starbucks
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Client & Product: Starbucks
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Client & Product: TESCO
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The moment:Social Mention
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Content Curation: Feedly
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Content Curation: Tumblr
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Blog: The perfect content
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Blog: The perfect content
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Blog: measure, measure and measure
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Blog: measure, measure and measure
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Blog: measure, measure and measure
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Blog: Title with short list
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Blog: Video is the King
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E-commerce: measure, measure and measure
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The right audience: Segmentation
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The right audience: Segmentation
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The right audience: Segmentation
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The right audience: Segmentation
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The right audience: Segmentation
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Better make than tell:Texas Armoring
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Better make than tell:Texas Armoring
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#PinoProdigia: handstands
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#PinoProdigia: handstands
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#PinoProdigia: handstands
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#PinoProdigia: handstands
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#PinoProdigia: handstands
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#PinoProdigia: handstands
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#PinoProdigia: handstands
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#PinoProdigia: handstands
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#PinoProdigia: handstands
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Podcasting?
Sindicable channel audio files
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The power of video in SM: University of Louisville
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The power of video in SM: University of Louisville
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Who are in our social networks?: SocialBro
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Who are in our social networks?: Tweriod
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Who are in our social networks?: TweetsMap
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What is the quality of our social networks?: StatusPeople
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What is the quality of our social networks?: StatusPeople
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What is the quality of our social networks?: Klout
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How to clean our social networks?: Manage Flitter
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How to monitor our social networks?: Hootsuite
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Is important to complement with email marketing?
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Is important to complement with email marketing?
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Is important to complement with email marketing?
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Is important to complement with email marketing?
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Is important to complement with email marketing?
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Is important to complement with email marketing?
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Is important to complement with email marketing?
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Is important to complement with email marketing?
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What is a Landing Page?
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Measure?: Google Analytics
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Measure?: Google Analytics
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Measure?: Google Analytics
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Measure?: Google Analytics
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Measure?: Google Analytics