Webmarketing123 Your Toughest SEO Questions, Answered! 5-08-2012

Your Toughest SEO Questions, Answered!

Today’s Host:

Alex Dunks

Senior SEO Strategist

facebook.com/webmarketing123

#webmarketing123

Founded in 2004

120+ Clients

Custom KPI-based Scorecards

Proprietary Attribution Tool

#webmarketing123

Are the slides available?

Some Practical Matters

#webmarketing123

Yes! Just email

seo@webmarketing123.com

#webmarketing123

Connect with us

on Social Media

Yes! Just email

#webmarketing123

Connect with us

on Social Media

Yes! Just email

#webmarketing123

Connect with us

on Social Media

Want to learn more?

Yes! Just email

#webmarketing123

Connect with us

on Social Media

Want to learn more?

Yes! Just email

#webmarketing123

Request a Customized SEO Assessment Today.

You May Qualify for a $50 Amazon.com Gift Card!

#webmarketing123

Connect with us

on Social Media

Want to learn more?

Yes! Just email

#webmarketing123

Request a Customized SEO Assessment Today.

visit bit.ly/wm123seo

#webmarketing123

1 How does Google rank websites? How does Google discover, index, and rank webpages?

2 Choosing the Right Keywords Understand your target audience for B2B and B2C sales

3 Links: Inbound and Internal Demystify the rumors about link building

4 Key Trends for 2012 & Beyond Mobile, Tablet & Voice Search, Page load speed, Duplicate content, Image SEO

5 Tracking Results and Measuring ROI 360 tracking from keyword search to closed deal

Webinar Agenda

#webmarketing123

4 Key Trends for 2012 & Beyond Mobile, Tablet & Voice Search, Page load speed, Duplicate content, Image SEO,

Webinar Agenda

#webmarketing123

THERE ARE 4 BILLION SEARCHES ON GOOGLE EVERY DAY

#webmarketing123

Q: How do search spiders crawl the web?

#webmarketing123

Search bots follow links to get from page to page

Q: How Do Search Spiders Crawl the Web?

Home Page

Category Level Page

Product Level Page1

Product Level Page2

Data Center

#webmarketing123

• Crawling:

• Discovering new and updated pages on the web • Daily, weekly, monthly

#webmarketing123

• Crawling:

• Indexing:

• Compiling data from crawls into data centers

#webmarketing123

• Crawling:

• Indexing:

• Compiling data from crawls into data centers

• Serving Results:

• Based on relevancy • Over 200 factors considered • Content, keywords, links

#webmarketing123

Q: How do I influence how often Google crawls my

website?

#webmarketing123

Several ways to positively influence search spiders to visit your site

Q: How Do I Influence Google to Crawl My Site?

#webmarketing123

• Regularly generate fresh and unique content

#webmarketing123

• Submit and verify an XML Sitemap through

Webmaster Tools

#webmarketing123

Webmaster Tools

• Reduce the click-depth required to visit deeper

#webmarketing123

Webmaster Tools

• Reduce the click-depth required to visit deeper

• Earn more links!

#webmarketing123

4 Key Trends for 2012 & Beyond Mobile, Tablet & Voice Search, Page load speed, Duplicate Content, Image SEO

Webinar Agenda

#webmarketing123

Q: What keywords should I optimize for?

#webmarketing123

Investigate Google Insights to compare long-term trends: www.google.com/insights/search

Keyword Optimization

#webmarketing123

Select a mix of both “head match” and “long tail” keywords

#webmarketing123

• Best Practices

• Have a mix of both generic and

“long-tail” terms

• It’s not just about search volume

• Google your proposed search terms

to see if the sites ranking on page 1

are relevant to what your business

offers

• Look at search trends & social media

for your proposed keywords

• Expand on your keywords by finding

variations

Keyword Optimization Keyword selection is important because it determines the course of your campaign

#webmarketing123

Let’s look at a real working keyword list

#webmarketing123

Q: How long does it take to advance in rankings?

#webmarketing123

# of Keywords on the First Page over Time

#webmarketing123

Q: How many keywords do I target per page?

#webmarketing123

Develop a “mapping” document that targets 3-5 keywords per page

Q: How Many Keywords To Target Per Page?

#webmarketing123

A: Develop Content Silos Consider your site’s thematic structure

• Thematically Group Pages

Around Keywords

• Link Pages Within The Same

Groups To Further Strengthen

Theme of Website

• Search Engine Spiders Can

See a Theme Across Your Site

That Makes Sense

Mobile

Enterprise

Other Relevant Internal Pages

Mobile SMB Enterprise

#webmarketing123

Q: How to write about keywords without overdoing

#webmarketing123

Develop naturally written, “non-spammy” content

Q: How to Include Keywords Without Overusing?

#webmarketing123

• Best Practices

• Write for humans

• Proofread

• Grammar

• Tone of voice / natural writing style

#webmarketing123

• Best Practices

• Write for humans

• Proofread

• Grammar

• Tone of voice / natural writing style

• Avoid Doing These

• Try to trick search engines with manipulative tactics

• Using Flash (you exclude your iphone & ipad users)

• Overusing your keywords: Read it out loud!

#webmarketing123

4 Key Trends for 2012 & Beyond Mobile, Tablet & Voice Search, Page load speed, duplicate content, image SEO,

Webinar Agenda

#webmarketing123

Q: Why do links matter?

#webmarketing123

Serve as “votes” for your website

Q: Why do links matter?

#webmarketing123

Q: How do I acquire inbound links?

#webmarketing123

On-page content needs to be supported by other content channels

Q: How Do I Get More Inbound Links?

#webmarketing123

• Support your content with other

relevant sources such as:

• Company blog

• Newsletters

• Facebook posts

• Tweets

• White papers

• Case studies

• Infographics

On-page content needs to be supported by other content channels

Q: How Do I Get More Inbound Links?

#webmarketing123

Become a trusted source Is your content worthy of being shared?

#webmarketing123

Become a trusted source Is your content worthy of being shared?

What You Need to Offer:

• Unique Research

• Informed Opinions

• News/Trend Analysis

• Authentic Expert Contributors

Industry relevant

Mentioned in news

publications

Cited at conferences +

events

Liked/Shared on

Facebook

Links are

Tweeted/Retweeted

Links from Forums

Courtesy: SEOmoz

#webmarketing123

4 Key Trends for 2012 & Beyond Mobile, Tablet & Voice Search, Page load speed, duplicate content, image SEO

Webinar Agenda

#webmarketing123

Mobile, Tablet & Voice Search

All encourage the user to focus on top 3-4 results, “above the fold”

#webmarketing123

Mobile, Tablet & Voice Search

All encourage the user to focus on top 3-4 results, “above the fold”

#webmarketing123

Google Algorithm Updates - Panda

#webmarketing123

Google Algorithm Updates - Penguin

• Penguin

• Targeting “webspam” and “overoptimization”

• Black Hat Techniques

• Link Schemes / Spam

• Keyword Stuffing

#webmarketing123

Q: What are best practices for dealing with duplicate

content?

#webmarketing123

Best practices for handling duplicate content issues

Q: How Do I Deal With Duplicate Content?

#webmarketing123

Image courtesy of:

http://bp2.blogger.com/_o5Na_9269nA/RuleCxWoOXI/A

AAAAAAAAuU/akzGuAnW5nQ/s1600-h/swedish-fish.jpg

#webmarketing123

• Recognize duplicate content

Image courtesy of:

#webmarketing123

• Use 301 redirects where possible

Image courtesy of:

#webmarketing123

Image courtesy of:

• Implement rel=canonical

#webmarketing123

Image courtesy of:

• Implement rel=canonical

• URL parameter handling

#webmarketing123

Q: How do I optimize a site with lots of images?

#webmarketing123

Best practices for media-rich websites

Q: How Do I Optimize a Site with Many Images?

#webmarketing123

Alt Tag

#webmarketing123

Alt Tag

Descriptive

File Name

#webmarketing123

Alt Tag

Descriptive

File Name

Captions

around/near

images

#webmarketing123

Alt Tag

Descriptive

File Name

Captions

around/near

images XML

Sitemap

Extension

#webmarketing123

4 Key Trends for 2012 & Beyond Mobile, Tablet & Voice Search, Page load speed, duplicate content, image SEO

Webinar Agenda

#webmarketing123

Q: How do I invest in something that is constantly

changing?

#webmarketing123

Q: How do you measure ROI?

#webmarketing123

Set up Goals

• Define conversions for your business goals

• Set your goal values

• Analyze which keywords are leading to more

conversions and work to strengthen them in your

links and content

• Consider removing poor-performing keywords from

your campaign

• Observe where visitors abandon the goal path and

analyze the data to determine why

Use website analytics to track goal completions

Q: How Do I Measure ROI?

#webmarketing123

Dig into the market trends to determine your strengths and focus on continually improving your position

• Compare your metrics to past data

• Observe possible seasonality factors

• Track your progress through non-paid, non-branded traffic trends

#webmarketing123

Online attribution management tools can close the loop from first touch to closed deal

#webmarketing123

Allows for 360 tracking from initial keyword search to closed opportunity by uncovering

data from Analytics and CRM into unified view.

#webmarketing123

Key Takeaways

#webmarketing123

Key Takeaways

1 SEO is Constantly Evolving: Take advantage of tools and resources

(many of them free!) to stay up to date on latest search marketing trends.

#webmarketing123

Key Takeaways

SEO is Constantly Evolving: Take advantage of tools and resources

Know Your Goals: Regardless of tactics utilized, don’t lose site of

overall strategy and expected outcomes.

#webmarketing123

Key Takeaways

SEO is Constantly Evolving: Take advantage of tools and resources

Know Your Goals: Regardless of tactics utilized, don’t lose site of

overall strategy and expected outcomes.

Prove the ROI: Continue to demonstrate the ROI of digital marketing

by measuring outcomes and reallocating budget to highest performing

channels.

#webmarketing123

• Request a Customized SEO Assessment Today.

• Email seo@webmarketing123.com

• Or visit bit.ly/wm123seo

#webmarketing123

- “Cost of the Problem” Analysis: Discover the cost of not ranking

in the top positions on search engines. How much revenue is being

lost to competitors with the best rankings?

- Take a hard look at your competitors: Find out where you rank

against your top competitors and what tactics they’re employing.

- Comparison of different digital strategies: Paid Search, Organic

Search, Display Advertisiing, Social Media Marketing.

Request a Consultation: bit.ly/wm123seo

What can you expect from speaking with one of our analysts?

Next Week: Does 1+1= 3? Combine SEO + PPC & See

Webmarketing123 Your Toughest SEO Questions, Answered! 5-08-2012

Business

Transcript of Webmarketing123 Your Toughest SEO Questions, Answered! 5-08-2012

SEO Attribution for Dummies - Webmarketing123 webinar slides

Facetime with an SEO Expert - Webmarketing123 slides

Webmarketing123: Secrets to Great Facebook and LinkedIn Ads

Webmarketing123 webinar: 4 Advanced Tactics for Your SEO Strategy 062911

5 Steps to Revenue-Driving Social Media by Webmarketing123

Webmarketing123 Your Toughest SEO Questions, Answered! 5-08-2012

B2B B2C - Event Report...Webmarketing123 State of Digital Marketing Survey. Over 500 U.S. marketing professionals — two-thirds B2B, one-third B2C—answered questions about their

Webmarketing123 The Myth and Math of SEO

Webmarketing123: 3 Secrets to Successful Retargeting-08-10-2011

Your Toughest SEO QUestions Answered

[Webmarketing123] socialize your seo strategy with google+ (digest)

6 Critical SEO Steps for Website Redesign Webmarketing123 slides

Webmarketing123: Enterprise Search Marketing-Part 2-09-21-2011

Marketing Automation and SEO: Advanced Techniques - Webmarketing123 webinar

Seo Espionage - Webmarketing123 webinar

[Webmarketing123] 2012 State of Digital Marketing Report

Your Toughest SEO Questions Answered for 2012 Success

Webmarketing123 state of digital marketing report 2014

Webmarketing123 Close the Loop Between Keywords and Revenue

absalonx.brnd.com · Web view2018. 7. 3. · "Battlefront Twitter". The Jerusalem Post. Archived from . the original. on 2011-11-10. The Toughest Q’s Answered in the Briefest