Post on 01-Nov-2014
description
SEO/SMM Webinar:
3 Steps to Supercharge SEO with
Facebook & Twitter
Thanks for joining us. We will begin at:
11:00 am PST
12:00 pm MTN
1:00 pm CST
2:00 pm EST
Toll: +1 (805) 309-0022
Access Code: 156-372-982
#WM123@TravisLowSEO
Today’s Webinar
• Can I receive a copy of the deck after the webinar?
- Yes. Please email seo@webmarketing123.com.
• Want to tweet or follow us?
-Use hashtag #WM123-Follow @webmarketing123
• Want to learn more?
- Contact us for a free site analysis. Details at end of webinar.
#WM123@TravisLowSEO
1 Determine which tools to use
3 Integrate social media strategy into your SEO
4 Key Takeaways
2 Improve your social media presence
To segment, track, and measure each SMM initiative
To cross-promote your business offerings and calls-to-action
To create a search marketing one-two punch
What you can start planning and act on today!
#WM123@TravisLowSEO
1 Determine which tools to use
3 Integrate social media strategy into your SEO
4 Key Takeaways
2 Improve your social media presence
To segment, track, and measure each SMM initiative
To cross-promote your business offerings and calls-to-action
To create a search marketing one-two punch
What you can start planning and act on today!
#WM123@TravisLowSEO
1 Determine which tools to use
Monitor your Google Analytics
• Traffic – Create a custom filter that captures referrals from social media sites
#WM123@TravisLowSEO
1 Determine which tools to use
Monitor your Google Analytics
• Average Time on Site / Page views – Measure engagement level
#WM123@TravisLowSEO
1 Determine which tools to use
Monitor your Google Analytics
• New Visits– Report against other sources of traffic
#WM123@TravisLowSEO
1 Determine which tools to use
Take advantage of social media campaigns
• Viral campaigns
• Utilize customizable campaign tools
• Drive engagement and sharing
#WM123@TravisLowSEO
1 Determine which tools to use
Take advantage of social media campaigns
• User contests/coupons/giveaways
• Generate content for your fan base
• Sync social initiatives with your blog
• Great for B2Cs and B2Bs alike
#WM123@TravisLowSEO
1 Determine which tools to use
Take advantage of social media campaigns
• Like, Share, Tweet, Google +1
• Stimulate interconnections between the social networks to drive higher
traffic -> engagement -> sales
#WM123@TravisLowSEO
1 Determine which tools to use
Generate leads on Facebook
• Filling out registration forms
• Receptive
• Gain Web to Lead info
• Clicking on call-to-action links
• Actionable
• Measure conversions
#WM123@TravisLowSEO
1 Determine which tools to use
Generate leads on Facebook
• Voting / Liking
• Attentive
• Track engagement levels
• Monitor visitor demographic
• Branding iFrame design
• Memorable
• Spark affinity levels
#WM123@TravisLowSEO
1 Determine which tools to use
Generate leads on Facebook
Brand and message recalling
Location, Location, Location!
• Use A/B testing to choose ad placement carefully to see where your most receptive, attentive, and actionable audience members congregate
• Involve your audience in your mission and stimulate sharing outside of the community
#WM123@TravisLowSEO
1 Determine which tools to use
Tweet to be heard
• Tweet
• Engage your CEO, brand your profile
• Manage and maintain your profile
• Schedule your tweets daily in the morning
• Announce company news, events, or conferences
• Promote webinars, blog articles, PR, interviews
#WM123@TravisLowSEO
1 Determine which tools to use
Tweet to be heard
• Retweet
• Insert button next to your blogs, articles
• Follow other quality sources
• Monitor those whom you retweet
• Keep up with bloggers & media
#WM123@TravisLowSEO
1 Determine which tools to use
Tweet to be heard
• Mentions
• Respond and engage with your followers
• Build up your followers, manage and maintain your list
#WM123@TravisLowSEO
1 Determine which tools to use
3 Integrate social media strategy into your SEO
4 Key Takeaways
2 Improve your social media presence
To segment, track, and measure each SMM initiative
To cross-promote your business offerings and calls-to-action
To create a search marketing one-two punch
What you can start planning and act on today!
#WM123@TravisLowSEO
2 Improve your social media presence
Know your traffic
• Social engagement traffic
• Blog referrals
• Google +1
#WM123@TravisLowSEO
2 Improve your social media presence
Know your traffic
• Organic traffic – Search Engines
• Paid social ads – Facebook
#WM123@TravisLowSEO
2 Improve your social media presence
Know what’s hot
Overall Marketing Effectiveness (OME) =
Attraction x Engagement x Conversion
- MarketingProfs
#WM123@TravisLowSEO
2 Improve your social media presence
Know what’s hot
Firmly establish:
• Audience profile
• Outreach
• Value Prop
• Messaging
• Engagement plan
• Call-to-action to drive to your website
• Budget for each initiative
#WM123@TravisLowSEO
2 Improve your social media presence
Know what’s hot
A study conducted with 180 businesses discovered:67% of the B2C
and 41% of the B2B
companies have been able to win new customers through Facebook.
- inblurbs
#WM123@TravisLowSEO
2 Improve your social media presence
Google gets social with +1
• Social Plug-in Tracking
Tracks each time the button is pushed:
• Average time users spend on site
• Page views
• Bounce rate
#WM123@TravisLowSEO
2 Improve your social media presence
Google gets social with +1
• Audience & Activity Reports
• Demographic and geographic data of the +1 users
#WM123@TravisLowSEO
2 Improve your social media presence
Google gets social with +1
Google presented solid data on the +1 button in a recent report, showing an increase in web traffic
whenever someone hits the button.
- PRWeb
#WM123@TravisLowSEO
2 Improve your social media presence
Google gets Even More social with +
• Google+ project is here! For select testers right now…
• Circles – segmenting your groups
#WM123@TravisLowSEO
2 Improve your social media presence
Google gets Even More social with +
• Google+ project is here! For select testers right now…
• Circles – segmenting your groups
• Sparks – integrating search into social
#WM123@TravisLowSEO
2 Improve your social media presence
Google gets Even More social with +
• Google+ project is here! For select testers right now…
• Circles – segmenting your groups
• Sparks – integrating search into social
• Hangouts – connecting with select groups
#WM123@TravisLowSEO
3 Improve your social media presence
Get up and blog, write!
• CEO notes, video interviews
• Marketing messages
• About your service, offerings, contests, surveys
• Current industry news, company news
#WM123@TravisLowSEO
3 Improve your social media presence
Get up and blog, write!
• Create a quiz to spur conversation
• Cross-promote on Twitter and Facebook
• Utilize “Share Buttons” on your blog
• Make it fun, show what’s new you can offer!
#WM123@TravisLowSEO
3 Improve your social media presence
Connect your social platforms
#WM123@TravisLowSEO
3 Improve your social media presence
Stimulate quality conversions
#WM123@TravisLowSEO
3 Improve your social media presence
Draw in your fans
#WM123@TravisLowSEO
3 Integrate social media strategy into your SEO
Guide the conversation with “sharable” content
#WM123@TravisLowSEO
1 Determine which tools to use
3 Integrate social media strategy into your SEO
4 Key Takeaways
2 Improve your social media presence
To segment, track, and measure each SMM initiative
To cross-promote your business offerings and calls-to-action
To create a search marketing one-two punch
What you can start planning and act on today!
#WM123@TravisLowSEO
3 Integrate social media strategy into your SEO
Build a directed content flow
• Visibility
#WM123@TravisLowSEO
3 Integrate social media strategy into your SEO
Build a directed content flow
• Visibility
• Share power
#WM123@TravisLowSEO
3 Integrate social media strategy into your SEO
Build a directed content flow
• Visibility
• Share power
• Trust and Authority
#WM123@TravisLowSEO
3 Integrate social media strategy into your SEO
Build a directed content flow
• Visibility
• Share power
• Trust and Authority
• Branding
#WM123@TravisLowSEO
3 Integrate social media strategy into your SEO
Build a directed content flow
• Visibility
• Share power
• Trust and Authority
• Branding
• Connection
#WM123@TravisLowSEO
3 Integrate social media strategy into your SEO
Manage your engagement factor
Provoke interactions
• Share directly and create content available for others to pass along
#WM123@TravisLowSEO
3 Integrate social media strategy into your SEO
Manage your engagement factor
Track interactions
• Gather goal metrics
#WM123@TravisLowSEO
3 Integrate social media strategy into your SEO
Manage your engagement factor
Create lead generation
• Build contact lists
#WM123@TravisLowSEO
1 Determine which tools to use
3 Integrate social media strategy into your SEO
4 Key Takeaways
2 Improve your social media presence
To segment, track, and measure each SMM initiative
To cross-promote your business offerings and calls-to-action
To create a search marketing one-two punch
What you can start planning and act on today!
#WM123@TravisLowSEO
4 Key Takeaways
Start out by developing a campaign strategy around your customer base. Discover where you target customers are spending their time.
#WM123@TravisLowSEO
4 Key Takeaways
Enact strategies that can be measured in order to bring data back to your CMO.
#WM123@TravisLowSEO
4 Key Takeaways
The efforts you put into social media marketing will be a valuable investment as long as they are mapped, tested, strategized, and implemented correctly.
#WM123@TravisLowSEO
Contact us for a Free Site Analysis!
Custom Analysis includes:
-Competitive Report: find out where you rank against your top competitors and what tactics they’re employing
-Opportunity Analysis: learn how to improve your Digital Marketing Strategy and see how much opportunity is available for your company
-Website Analytics: detailing the keywords, sources, and referrals that visitors are using to discover your website
- Search Engine Friendliness Report: crawl-ability analysis of your site
Please contact:
seo@webmarketing123.com
Thank You!