Top 25 Tips and Tricks

Todd Viau Lori Feldman

1. Template Design 2. Database Segmentation 3. Deliverability / Engagement 4. Database Clean Up 5. E-Marketing ROI 6. Clinic Special

1. Naming Convention 1-Off Email Blasts Drip Marketing Campaigns

2. Create a Plain Text Master

3. Copy/Paste into Notepad first from the internet, Word, or any other program.

(Windows Start button > Type Notepad). Notepad removes extraneous code, reducing

formatting time in the Swiftpage content editor.

4. Design for Mobile

5. Use [First Name] not [Salutation] Not all data sources have a salutation Most have a first name (especially new contacts

coming in from the web.)

6. Remove Hyperlinks Underlines Looks prettier, more professional. First create your hyperlink as you normally do. Then, go to the template SOURCE and copy this code:

<a style="text-decoration:none;color:orange;" href=“http://www.domain.com”>

Before: www.thedatabasediva.com After: www.thedatabasediva.com

7. Publish Templates

8. Add 10 Hard Line Breaks

9. Personalize Segmentation

10. Segregate “free” from “business” email addresses Free accounts have higher opt-out rates, higher spam

filtering Are often checked infrequently. They will lower your overall deliverability, open and

click-thru rate. Mail these separately and compare metrics. Strive to replace these addresses with the recipient’s

primary email address.

11. Create an SPF Record

12. Test your SPF Record

13. Make FROM/DISPLAY Addresses Reader Friendly

14. Spam Check Before Sending

http://swiftpageconnect.com/Deliverability/spamcheck.htm

15. Email a live proof to recipients on multiple browsers before sending live blasts

16. Send Repeat Messages to Unopens with the Drip Marketing Module

17. Send a Final Outlook Email to Opt-Outs

18. Exponenciel’s Email Address Lookup (Free)

19. Use Surveys To Let Recipients Update Their Own Data

20. Use Hidden Fields

21. Test Personalized Subject Lines Example Subject Line:

I thought of you while writing this, [First Name] Note: Not recommended for newsletters and HTML

templates (too spammy) Won’t work in the drip marketing module.

22. Increase Click-Thrus with More Links

23. Split Test Subject Lines Sort your list by ascending email address (randomizes

the list). Send 500 contacts the same email at the same time

with 5 different subject lines, 100 per subject line. Check your open rates and click-thru’s after 24 hours. Pick the winning subject line to send to the remaining

list. Potential to increase open rates by 20%+

24. Bounces Are Sales Leads

25. Create a “HOT Last 60 Days” Report

CLINIC Special

Offers Good thru 5/31/13

FREE Critique of 1 Email Blast or

1 Drip Marketing Campaign (www.AvivaLLC.com/contact-us)

Q&A www.TheDatabaseDiva.com

314-485-4350 (US) Skype: thedatabasediva

Diva@TheDatabaseDiva.com