Webinar: Speeding up the Publishing Process

Tom Pijsel Product Manager, WoodWing

Andreas Pfeiffer Media Industry Expert

Leonie May Product Marketing Manager,

WoodWing

Andreas Pfeiffer Media Industry Expert

“A specialist in providing market-specific research and

consulting to media producers and technology partners”

The next generation of Enterprise

Driving the future of content creation

t Webinar March 2017

t Digital Publishing for Magazine Publishers: Making it Work Productively

PfeifferConsulting

01001011

Andreas Pfeiffer www.pfeifferreport.com e-mail pfeiffer@pfeifferreport.com Twitter @pfeifferreport

t About Pfeiffer Consulting

t Research and consulting around media and technology since 1998

x Working with companies “on both sides of the fence”, media groups and technology providers x We provide original research focusing on the profound transformations of the media and technology landscape

t Some of our clients and partners

t About this webinar: Here’s what we are going to talk about

t Basics of digital publishing

t Challenges of adapting a traditional magazine workflow to include digital

t Streamlining the publication process to ultimately reduce costs

t How a web-based solution can speed up collaboration for publishers

Let’s talk about publishing

t What does it mean to go from here…

t To here…

t …and here?

t One thing is obvious: Magazine publishers haven’t had it easy…

t Over the past few decades, they had to:

x Adapt to completely new production methods…

x Deal with the first wave of the Web…

x Adapt to the mobile revolution…

t And that’s without even mentioning…

x …social media…

x …platform publishing…

x …the challenges of digital advertising…

x And we are just getting started…

t In other words: It’s time to look at doing things more efficiently

t What does magazine publishing look like today?

Social MediaTeam

Print Magazine

Core Print Team

Website

Web Team

t And this is what it usually means for publishers

Text Pictures

LayoutsLayoutsLayouts

Issue

Print Team

Web Team

Social Team

App Team

Shared Storage

Text Pictures Video

Web pagesWeb pagesWeb pages

Text Pictures Video

Web pagesWeb pagesSocial Channles

Text Pictures Video

Web pagesWeb pagesApp

t Magazine workflows in the digital age: Organically grown — and often not very optimized

t Sharing assets on a server is not enough any more

x The print publication dominates, yet all the other channels have become essential too

x Different teams have very different needs for the same basic content

x Coordination between different teams can be a nightmare

t Magazines are very different from publications such as newspapers

x Magazines are excellence-driven

x That means that simple re-purposing of print-content is usually not enough

x Organizing and managing a coherent creative direction for all channels can be challenging

t And the result? I suppose you have guessed…

t Bottlenecks of the unmanaged magazine workflow

Text Pictures

LayoutsLayoutsLayouts

Issue

Print Team Web

Team

Social Team

App Team

Shared Storage

Text Pictures Video

Web pagesWeb pagesWeb pages

Text Pictures Video

Web pagesWeb pagesSocial Channles

Text Pictures Video

Web pagesWeb pagesApp

Different teams have entirely different content requirements for the same story.

This often results in content being re-created from scratch for every output channel

Multiplication of output channels results in redundant multiple instances of the same asset. This reduces efficiency, and increases management issues down the line

While the print publication usually dominates, It is almost impossible for the creative and

strategic stakeholders to manage the entire portfolio of output channels in a coherent way

t So? What’s the solution?

HTML5

Print Publication

Facebook IAApple News

etc.

MobileApps

MagazinePublishing

system

Traffic Analysis

Advertising System

t Before: Parallel Workflows

Text Pictures

LayoutsLayoutsLayouts

Print Publication

Shared Storage

Text Pictures Video

Web pagesWeb pagesWeb pages

Text Pictures Video

Web pagesWeb pagesSocial Channles

Text Pictures Video

Web pagesWeb pagesApp

t After: A system that manages all aspects of the publishing process

Database

Output processor

Automatically generatesInstances finetuned

for each output channel and platform

Traffic Analysis

Granular analysis specific to each story and output channel

Layout+

Versioning +

Page Planning+

Revision Management +

Advertising systemStories

Assets

Print Publication

HTML5

Mobile Site, App

Soc. Platforms

t Benefits of a managed workflow: Some of the key aspects to look out for

t One: Managing the print publication more efficiently

x Only a managed workflow can cover all aspects of magazine production in an optimized way

t Two: Managing all the assets to make them easily reusable

x It is essential to store and make assets reusable efficiently, without clogging up the system

t Three: Managing the collaboration between teams in a streamlined way

x Digital publishing means finding an optimized way for all different groups and teams to collaborate efficiently

t Four: Creating an efficient pipeline for all digital outputs

x The number of possible digital outputs is growing at breakneck speed. Publishers need to find a system that can automatically generate outputs for every targeted device, channel and platform without duplication of effort.

t Do you have any questions?

Don’t hesitate to contact me:

Andreas Pfeiffer e-mail pfeiffer@pfeifferreport.com

Twitter @pfeifferreport

http://pfeifferreport.com

PfeifferConsulting

01001011

t Managing a digital magazine workflow: Some of the key aspects to look out for

t One: Managing the print publication more efficiently

x Only a managed workflow can cover all aspects of magazine production in an optimized way

t Two: Managing all the assets to make them easily reusable

x It is essential to store and make assets reusable efficiently, without clogging up the system

t Three: Managing the collaboration between teams in a streamlined way

x Digital publishing means finding an optimized way for all different groups and teams to collaborate efficiently

t Four: Creating an efficient pipeline for all digital outputs

x The number of possible digital outputs is growing at breakneck speed. Publishers need to find a system that can automatically generate outputs for every targeted device, channel and platform without duplication of effort.

Create content optimized for any channelPrint, web, tablets, mobile, social media.

Workflow solution for easy reuse of contentSave time, money and resources

Enterprise sneak peek

Content workflows based on variants

Title

Body

Product

Author

Structure

Text before layout workflow

Any questions?

Thank you for attending!

For further information please contact us:

sales@woodwing.com