PowerReviews Proprietary and Confidential

WebinarSocial SEO: Drive More Trafficwith User-generated Content

June 29, 2011

Webinar Agenda

1. Search Overview2. Social SEO Audit3. Social SEO Live Demo4. Q&A

#SocialSEO

To join the conversation or ask ask questions on Twitter,

use:

#SocialSEO

How Google Works

#SocialSEO

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Google Traffic Defined

Paid (SEM)Search results that appear through the use of paid placement and contextual advertising.

Organic (SEO)Non-paid search results that appear because of their target page’s relevance to the search terms.

ShoppingPrice comparison service launched by Google that includes product info and links to source e-commerce sites collected from across the web.

#SocialSEO

Organic Traffic is King

Paid

Or-gani

c

Shopping

On average, at least 60% of traffic to largee-commerce sites comes from organic search

#SocialSEO

How can you stand out?

#SocialSEO

Google is Looking Out for the Consumer

Google’s goal is to deliver the most relevant search

results.

#SocialSEO

1. Usability

2. Site Speed

3. Relevancy

User-Generated Content Promotes Relevancy

UGC provides additional information about the page

that it lives on

UGC produces valuable longtail keywords written

in user syntax

UGC increases relevant keyword density on the

page

UGC is constantly updated which is favored by

Google over stale content

#SocialSEO

Many Types of UGC Valued by Google

• Customer Reviews• Q&A• Discussion Forums• Twitter• Facebook• LinkedIn• YouTube• Flickr• Wiki Entries

#SocialSEO

Reviews are the Product Page UGC

• The highest converting SEO traffic is traffic that lands directly on the product page

• The UGC on the product page is customer reviews - consumers' #1 social tool in the buying process1

• Indexable customer reviews directly on your product page are required for search optimization1 The E-tailing Group 2010 Social Shopping Study

#SocialSEO

Reviews Indexed Directly on the Product Page

#SocialSEO

Reviews Indexed Directly on the Product Page

#SocialSEO

#SocialSEO

60%of the Top 20 e-commerce sites

are missing the boat.

✓

60% of the Top 20 e-commerce Sites DO NOT have indexable reviews on the product

page

Rankings according to IR2010 Top 500 Report.

#SocialSEO

✓

Customer Reviews NOT Indexed Directly on the Product Page

#SocialSEO

Customer Reviews NOT Indexed Directly on the Product Page

#SocialSEO

Lost Revenue from SEO

#SocialSEO

Actual Traffic

10% Improvement

Site Visits 92,000,000*

Product Page Visits (55%) 50,600,000

Natural search product page visits (25%) 12,650,00 13,915,00

Completed Checkouts 759,000 834,000

Average Order Value $132 $132

Sales from Natural Search $100,188,000 $110,206,800

Sales from Improved SEO $10,018,800

$10,000,000

in missed revenue

* Based on traffic data from Compete.com

Social SEO Audit:Live Example

#SocialSEO

Why Google Can’t See Your Reviews?

Customer reviews not hosted directly on the product page cannot be seen by Google.

Reviews are rendered in an iFrame cannot be seen by search engines.

#SocialSEO

How iFrames Work

UGC hosted off-page

Google View User View

#SocialSEO

Social SEO Self-Assessment

1. Choose a product on your site with customer reviews

2. Find the search result in Google linking to that product page

3. In the bottom right of the search result, click the link that says "Cached”

#SocialSEO

3 Tips to Improve Social SEO

At least one source of keyword-rich UGC available on your product page

Substantial UGC volume and a process to ensure that it’s constantly updated and fresh

UGC that can be seen and indexed by Google, directly on your product page

#SocialSEO

Product Page UGC Solution – In-Line SEO

#SocialSEO

Only PowerReviews In-Line SEO:

• Places fresh, relevant UGC directly on the product page

• Is built standard into the core PowerReviews solution

• Has been proven in the market to drive more traffic

"The SEO value of user-generated content is essential to our business. PowerReviews' technology allows us to drive more traffic directly to our product pages and increase sales.”- Kim Ruthenbeck

Q&A – 10 Minutes

Thank you.

Please take a moment to complete our brief survey at the end of the Q&A to receive your Free Social SEO Audit.

#SocialSEO