Elizabeth Glau, CMPwww.basicsocialmediatraining.com

www.facebook.com/buildingblockssocialmediawww.linkedin.com/in/elizabethglau

www.twitter.com/elizabethglau

Who is Elizabeth Glau? Nebraska Wesleyan University BA in International Business / Spanish Actively involved on campus (planning events)

Convention Services / Director of Catering Food & Beverage Assistant Manager Hotel Sales Non-profit Meeting Planner Early Adopter of Social Media First as a tool for my online professional presence Now to help others in the Meetings Industry

@elizabethglau

@elizabethglau

Establish your professional profile Stay in touch with colleagues and friends Find experts and ideas Explore opportunities

Source: SearchEngineJournal.com

@elizabethglau

LinkedIn Today sources news from over100 million LinkedIn members to show you: The top articles shared on LinkedIn and Twitter

by people in your network. Who shared the article and what they said about

it. A homepage customized to your industry,

network, and areas of interest.

@elizabethglau

@elizabethglau

Personal vs. Professional Privacy settings Powerful marketing tool Profile vs. Page Each individual may only have one profile You are required to have a profile to set up a

page Friends (2-way) vs. Likers or Fans (1-way)

Mirror your LinkedIn profileMake it professional Link to your company page Keep posts personal but non-offensive

Source: Facebook via Social Media Today

@elizabethglau

25 Likes to get a custom URL Ask your friends and family to like your page Don’t be afraid to invite everyone you know Advertise your page in all of your marketing

Post informational content that your fans willappreciate

Use the tagging feature in posts, photos andvideos to draw them to the page

@elizabethglau

@elizabethglau

Quotes from speakers Speakers’ twitter handles on website, program,

PowerPoint, mobile app

Supporting links to education Thoughts / analysis of topics Twitter Wall Socializing with other attendees Informal meetups (tweetups) Social media ambassadors / reporters Strategy

@elizabethglau

Facebook Places Foursquare SCVNGR

Social check-ins Specials and couponsWord of mouth advertising

@elizabethglau

Be transparent and authentic Be conversational Respond to criticism immediately Thank profusely Blog posts: 500-700 words Facebook page: question, link, poll or other

short engaging statement Facebook profile: personal news LinkedIn: professional news Twitter: 140 characters

@elizabethglau

@elizabethglau

Elizabeth Glau, CMPwww.basicsocialmediatraining.com

www.facebook.com/buildingblockssocialmediawww.linkedin.com/in/elizabethglau

www.twitter.com/elizabethglau