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Altimeter Group WebinarMarch 28, 2012#AGmobile

Charlene Li Chris SilvaFounder, Analyst Industry Analyst, Mobile

Building A Foundation For Mobile Business

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Workers Have Chosen Their Preferred Platform

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© 2012 Altimeter Group

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Less than 5% of workers worldwide carry separate “work” and “personal” devices

today.*

*Data source iPass Workforce Mobility Study, Q3 2011

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Less than 5% of workers worldwide carry separate “work” and “personal” devices

today.*

Over 50% of users are taking business data onto personal devices.*

*Data source iPass Workforce Mobility Study, Q3 2011

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Less than 5% of workers worldwide carry separate “work” and “personal” devices today.*

Over 50% of users are taking business data onto personal devices.*

In the US, nearly 70% of firms have no formal policy for this type of use.**

*Data source iPass Workforce Mobility Study, Q3 2011** Data source: Citrix workforce study Nov, 2011

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Soon All Workers Will Be Mobile Workers

46.3% of US Mobile Owners

Had A Smartphone in Q4

2011In 2012, we will cross the 50% mark in percentage of mobile phone owners who have a smartphone. That means 1 in every 2 employees – and likely more - will be looking to be served on mobile. It’s time to act.

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Platform Diversity Makes Control Parity Difficult

Source: Nielsen

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Enterprise Mobility Depends On Solid Controls

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Balancing Business And IT Imperatives9

Productivity

Contented Users

Competitive Advantage

Talent Acquisition

Executive Pressure

Fair Use

Security Policy

Compliance

Data Protection

Manage Risk

Business Benefits IT Concerns

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Enterprise Mobility Takes Various Forms

Corporate Information

Access

Complex Computing

Field Collaboration

Goal: On the go access to common information.

Goal: Gathering, collection and collaboration of

information gathered in the field.

Goal: Access to a full

computing experience, from anywhere.

© 2012 Altimeter Group

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Financial Services Co: 2010

Scenario“Big 5” accounting firm

providing company-owned devices to its knowledge workers.

• Single server• Handles all sync and policy• Single point of control• App use not an issue• Little concern for non-email data.

100%BlackBerry

0%iOS

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Same Financial Services Co: 2012

ResultKnowledge workers

overwhelmingly choose iOS devices, forcing

the evolution of control.

• No existing, single comprehensive management tool• Multiple points of entry to the device• Data in email, apps, file shares• High degree of personalization

5%BlackBerry

95%iOS

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The Mobile Control Plane

Mobile Workforce

TechnologyGovernanceBusiness Case

Control Plane

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Mobility Begins With A Business Driver

• What is the pain to be addressed?• Which users exist in the org?• Who are the best to take mobile?• What does success look like?

Mobile Workforce

TechnologyGovernanceBusiness Case

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Governance Precedes Technology

• Establish ownership in IT and in business• Draft policies with HR, IT and business• Understand metrics for success in mobile• Target high priority groups for mobile

Mobile Workforce

TechnologyGovernanceBusiness Case

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Control

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Critical Governance Components Of Control

Governance

OwnershipPolicy

Personnel policy Fair use policy Device remediation policy Data classification policy

Device ownership Service ownership Data access

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Technology Closes The Control Process

• Create an MDM backbone• Unite access and enforcement• Determine user use-case, metrics for continuation of

subsidy• Determine security parameters

Mobile Workforce

TechnologyGovernanceBusiness Case

© 2012 Altimeter Group

Control

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Critical Technology Components Of Control

Technology

Mobile Device Management

Data security and encryption Encryption Device and app provisioning Management and remediation,

Service Management

Uptime and usage metrics Telecom expense management Quality of service monitoring

Identity & Access Management

AAA-tie in Role and user policies Data loss prevention

Data Synchronization

Information delivery Attachment and directory data Usage policy enforcement Basic device remediation

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With A Solid Platform In Place, The Business Can Take The Lead

• Refine mobile roles• Gather role-specific requirements, match with tools• Allow LOB to lead tool selection• Continual training, measurement and education

Mobile Workforce

TechnologyGovernanceBusiness Case

© 2012 Altimeter Group

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Control Is The Foundation Of Mobile Business

Corporate Information

Access

Complex Computing

Field Collaboration

Need: Content

Need: Collaboration

Need: Consumption

Mobile Control Plane

Technology Governance

Mobile Device Management

OwnershipService

Management Policy

Data Synchronization

Identity & Access Management

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Q&A

Chris Silva

Industry Analyst,

Mobilecsilva@altimetergroup.com

Makemobilework.com

Twitter: @802dotchris

Charlene Li

Founder, Principal

Analyst charlene@altimetergroup.com

Charleneli.com

Twitter: @charleneli

To submit a question enter it into the

“question” box in your GoToWebinar control

panel

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Altimeter Group is a research-based advisory firm that

helps companies and industries leverage disruption to

their advantage.

Visit us at http://www.altimetergroup.com or contact

info@altimetergroup.com.

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