Post on 15-Apr-2017
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TITLE 1
March 22, 2017
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TITLE + CONTENT: IMAGE ON RIGHT
CROP IMAGE TO GRAY BOX
We’ll answer as many questions as we can after the presentation
ASK QUESTIONS AS WE GO
Slides and recording will be made available shortly after the webinar
Use the “Questions” pane throughout the webinar
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AGENDA: TWO COLUMN
WHAT YOU’LL LEARN:
● Fundamentals of product development and the feedback loop
● Usage tracking for products like plugins and themes
● Practical examples of how Freemius used data to improve quality and reduce abandon rate
● How WP Engine uses data to influence features and offerings
● Q&A
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TITLE + CONTENT: TWO COLUMN LARGE BULLETS
Co-founder & CEO, Freemius@vovafeldman / @freemius
Vova Feldman
● Started to code when 11 y/o
● x-Professional Swimmer
● Captain in Unit 8200 (IDF)
VP, Web StrategyWP Engine
David Vogelpohl
● First WP post about Panama invading Europe
● Grew up a few miles from Matt Mullenweg
● Can make a custom URL shortener with WordPress in <15 minutes
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MY WORDPRESS STORY
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FROM A USER PERSPECTIVE(MANY) WORDPRESS PLUGINS & THEMES
ARE TERRIBLE
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BECAUSE(MOST) WORDPRESS PRODUCTS ARE
DEVELOPED BY DEVELOPERSFOR DEVELOPERS
BLINDLY
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ANALYTICS OUTSIDE WORDPRESS
WEBSITES MOBILE APPS SERVERS
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WORDPRESS.ORG MARKETPLACES
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MISCONCEPTION
“SACRED COWS”
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MISCONCEPTION #1
TRACKING ISN’T ALLOWED
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MISCONCEPTION #1: TRACKING ISN’T ALLOWED
7. NO “PHONING HOME” WITHOUT USER’S INFORMED CONSENT.
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MISCONCEPTION #2
SHARING DATA IS BAD
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PRODUCT DEVELOPMENT FUNDAMENTALS
THE FEEDBACK LOOP
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BUILD
LEARNMEASURE
THEFEEDBACK
LOOP
Experiments
Metrics
Pivot / Preserve
Analyze
BaselineHypothesis
MY AWESOME PLUGIN/THEME
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REAL EXAMPLES OF THE FEEDBACK LOOP
1. WHAT METRICS CAN YOU MEASURE?2. WHY MEASURE IT?3. WHAT TO DO WITH THE FINDINGS?
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KEY METRICS DEVELOPERS MUST KNOW
1. ACQUISITION2. ABANDON RATE / CHURN
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ACQUISITION RATE
EFFECTIVE GROWTH
ABANDON RATE
}
}
MARKETING
PLUGIN / THEME
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PRODUCT MARKETING
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IMPROVING YOUR LISTING’S SEO
Increase in Acquisition
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DEVELOPERS MUST KNOW
WHAT IS THE ORIGIN OF YOUR USERS?
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DEVELOPERS MUST KNOW
WHERE IS YOUR PRODUCT BEING INSTALLED?
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RATING-WIDGET.COM
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DEVELOPERS MUST KNOW
WHY USERS UNINSTALL?
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WHY USERS UNINSTALL?
DEACTIVATION FEEDBACK FORM
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WHY USERS UNINSTALL?
DEACTIVATION FEEDBACK FORM
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DEVELOPERS MUST KNOW
WHAT IS THE RIGHTTERMINOLOGY?
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INFINITE SCROLLVS.
AJAX SUPPORT
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DEVELOPERS MUST KNOW
HOW TO COMMUNICATE WITH YOUR USERS?
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SECURITYFIXES
NEWFEATURES
DISCOUNTS / PROMOTIONS
BONUSEDUCATION
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IT ALL STARTS WITH AN OPT-IN…
WHAT’S NEXT?
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IT’S TIME TO BECOME A…
DATA-DRIVENPLUGIN / THEME DEVELOPER
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VOVA FELDMANvova@freemius.com@vovafeldmanfreemius.com
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Month XX, 2016
DIVIDER 1
How WP Engine Uses Data to Influence What We Build
David Vogelpohl
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TITLE + CONTENT: TWO COLUMN LARGE BULLETS
Founded on a Linkedin survey
“I'm researching a new product that we're building, for which you are the target potential customer. I'd love to interview you for 45 minutes to validate (or invalidate!) some of our theories about the market.”
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TITLE + CONTENT: TWO COLUMN LARGE BULLETS
We start with security
Limit / anonymize PII storage
Transitory data analysis
Full workflow hardening
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TITLE + CONTENT: TWO COLUMN LARGE BULLETS
We prefer CPIs to KPIs
How successful are we at solving problems for our customers?
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TITLE + CONTENT: TWO COLUMN LARGE BULLETS
But we still like KPIs
How will this feature help us grow?
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TITLE + CONTENT: TWO COLUMN LARGE BULLETS
We seek a deep understanding of others
Outward facing mindset
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TITLE + CONTENT: TWO COLUMN LARGE BULLETS
We look for what others need
Support ticketsPerformance issuesTechnology stacks
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TITLE + CONTENT: TWO COLUMN LARGE BULLETS
Create a data culture without crushing creativity
Data plans w/ project specs
Post launch monitoring
PMK / Demand Gen support
Analysis and improvement
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TITLE + CONTENT: TWO COLUMN LARGE BULLETS
We give insights within products
How can we showcase CPIs?
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TITLE + CONTENT: TWO COLUMN LARGE BULLETS
We use data to support plugin & theme devs
Support ticket analysisError logsPlatform solutionsSocializing solutions
wpdev@wpengine.com
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Month XX, 2016
DIVIDER 1
Slides and recording will be made available shortly after the webinar
QUESTIONS AND ANSWERS
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HIGHLIGHTED TEXT
FREEMIUS INSIGHTS FOR PLUGINS
FREEMIUS INSIGHTS FOR THEMES
JOIN WP ENGINE PLUGIN & THEME PROGRAM
Resources
TORQUE’S PLUGIN MADNESS (Cast your vote!)
WP ENGINE RESOURCE CENTER
RECORDED WEBINAR: RETAIN CUSTOMERS AND BUILD REVENUE USING YOUR EMAIL LIST
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IMAC MOCKUP SLIDE
CROP IMAGE TO GRAY BOX
NEXT UP...
Register Now:https://hs.wpengine.com/amp-wordpress
Wednesday, April 12 1:00 p.m. CDT, 2:00 p.m. EDT, 11:00 a.m. PDT, 6:00 p.m. UTC/GMT
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Month XX, 2016
DIVIDER 1
HELP US IMPROVE
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Month XX, 2016
CLOSING 1
THANK YOU#wpewebinar
@freemius
@wpengine