Mobile Testing Center of Excellence GroupPerfectomobile

Latest mobile market trends and their

implication on the mobile testing strategy

Enabling Enterprise mobility

Extending Software Quality to Mobile

We will be starting momentarily

Webinar Agenda

4

• Q&A

3

• Trends implications on mobile strategy

2

• Major market trends for 2013

• New mobile OS’s

• Mobile Market Insights

1

• Intro

∙ Founded 2006

∙ 80+ employees

∙ Office in Boston, London, Israel

∙ Over 600 customers

∙ Fortune 500 enterprises, Telcos, SMBs

∙ SaaS Platform + Licenses

∙ Recurring revenue model

Mobile Application Qualityacross the mobile application lifecycle

MonitoringMonitoring TestingTesting AutomationAutomation

ALM Integration

ALM Integration

OffshoringOffshoringContinuous IntegrationContinuous Integration

Public Cloud Private Cloud

Solution - The MobileCloud™ Platform

MWC2013 & Perfecto Mobile

http://www.perfectomobile.com/portal/cms/contact/mwc_2013

Mobile Market Trends

How long does it takes to build a mobile application?

Source:

MobileAppTesting

Existing mobile OS changes

New mobile OS’s launch

Few Mobile market insights

Technical Webinars

Mobile market trends - 2013

Source:

Contently.com

Existing Mobile OS’s – End of 2012

Samsung accounted for 63 Million out of the 152 Million in Q42012

Who is the 3rd biggest smartphone maker

worldwide as of Q42012?

POLL

Worldwide smartphone vendors Market share

Source: IDC Worldwide Mobile Phone Tracker, January 24, 2013

Number of Mobile users vs. Desktop users

New Mobile OS’s Intro

New Mobile

OS’s

FireFox OS

Tizen

Samsung/Intel

Ubuntu

SailFish

By Jolla

RIM’s BlackBerry OS

10

Windows Phone

PEAK KEON

Z10 & Q10

iOS fragmentation is growing (6 different screen size to support)

2-3 new iPhones expected by June 2013 (iPhone 5S 4’’, new iPhone 4.8’’)

3 different iOS versions released just this months (6.1 (1/29), 6.1.1 (2/12), 6.1.2(2/19))

smartphones and Tablets goes together for mobile apps – Fact!

Mobile apps becoming more complex:

Location based, Augmented reality, NFC, etc.

Most large OEM’s invading the Windows Phone market

Nokia reports 4th quarter great results after tough 7 quarters (€202 million profits)

Mobile monitoring and performance testing becomes critical for mobile

apps (Network matter- 3G,4G,WiFi)

Market insights

Market insights – E-Commerce

Market insights – Forecasts and trends

Mobile based shopping expected to grow

by 24% in 2013 (U.S)

Mobile Web growth (HTML5)

Tablet sizes – Not only large sizes any more

iPad Mini sold 8 Million units in ~2 month

Mobile apps share by category (Source: IDC)

Business (20% Increase since 2010)

Finance (~8% Increase since 2010)

Education (~8% Increase since 2010)

Medical

Productivity (Internal App Stores)

New Android 5.0 (KLP) – 05-06/2013

Xphone by Motorola

Market insights

Market insights

HP Elite Pad – WP8: Link

A word about mobile security threats

Source: Techcrunch

What topics would you like to see more covered in our future

webinars?

POLL

Android defect database

Apple Bug Reporter

Pre-release testing (iOS6.1.1 Beta)

Per Device version

Mobile OS Regression bugs – What does it have to do

with my Mobile Testing?

Windows Phone 8 buzz continues

New NOKIA WP8 phone will most probably be announced

New SAMSUNG devices (NOTE III, Galaxy S4)

Sony Xperia Z tablet launch at MWC 2013

Blackberry Z10 with BB10 OS at MWC 2013

LG Optimus G2 at MWC 2013

Asus MeMo Pad 10 at MWC 2013

HTC M7 at MWC 2013 – upcoming flagship by HTC

Huawei Ascend P2 at MWC 2013

MWC2013 predictions

Mobile Market Trends

Implications

Selecting the right number of handsets

Some apps that

SEEM to be OK ☺

Hardly work on specific platforms… �

These are the ratings filtered by latest

version and the Samsung Galaxy S3 (#1

smartphone in North America)

When moving forward to newer

product versions – DO NOT forget to

look back into old platforms/devices !

Mobile quality is all about RISK

Source: bankinfosecurity Web

Both manual and automation testing are needed

Listen to the market, follow your customer ratings and feedback

Leverage your mobile investment for new mobile offering

Reuse tests and extend to new platforms – Cross platform scripting!

Reuse processes and tools

Native, Web and Hybrid applications – each has its Pro’s/Con’s

HTML5 targeted for Security attacks

More mobile platforms to cover in 2013

Use strategy for picking the right devices per platform

Be prepared to support new handsets and OS’s as well (Also Tablets)

Testing for Performance and Monitoring is essential (on Real devices)

Market changes implications

World Quality report 2012-2013

Source: CapGemini

Real Devices + Emulators

Cross Device Automation

+ Manual

(True) Mobile Cloud

Extending

Existing ALM

End to End Mobile App

Lifecycle

1. Inability to meet quality across all platforms

2. Inability to support fast continuous delivery

3. Inability to scale (test coverage, manual, offshore)

4. Operational nightmare (device mgmt.

complexity, cost, risk)

5. Fail to Leverage Existing ALM Investment

(Tools, process, policy, people)

Addressing

Enterprises

challenges

Questions &

Answers

If you have any further questions,

please contact:

Perfecto Mobileinfo@perfectomobile.com

erank@perfectomobile.com

Thank You!

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Mobile Testing Center of Excellence