Post on 01-Jul-2015
description
marcelo soria rodríguezmarcelo.soria@bbvadata.com // @msoriaro
Innovachallenge MXa short data introduction
2
life is data
0
1
1
0
0
1
1
1
0
0
1
1
1
1
1
0
0
1
1
1
0
1
1
1
0
1
1
0
0
1
0
0
1
0
0
1
1
1
0
1
1
0
0
1
0
1
0
0
1
1
1
1
1
0
0
1
1
1
0
1
1
1
0
1
1
0
0
1
0
0
1
0
0
1
1
1
1
1
0
0
1
1
1
0
1
1
1
0
1
1
0
0
1
0
0
1
0
0
1
1
1
0
1
1
1
0
0
1
1
1
1
1
0
0
1
1
1
0
1
1
0
0
1
0
0
1
0
1
1
1
0
0
1
1
1
0
0
1
life is data
0
1
1
0
0
1
1
1
0
0
1
1
1
1
1
0
0
1
1
1
0
1
1
1
0
1
1
0
0
1
0
0
1
0
0
1
1
1
0
1
1
0
0
1
0
1
0
0
1
1
1
1
1
0
0
1
1
1
0
1
1
1
0
1
1
0
0
1
0
0
1
0
0
1
1
1
1
1
0
0
1
1
1
0
1
1
1
0
1
1
0
0
1
0
0
1
0
0
1
1
1
0
1
1
1
0
0
1
1
1
1
1
0
0
1
1
1
0
1
1
0
0
1
0
0
1
0
1
1
1
0
0
1
1
1
0
0
1
24MM transactions/day
Shared customers between shops of
the same retailer
share of wallet for a given retailer
with its customers per zip code of
residence
10
incoming
outgoing
balanced
origin (red) and destination (blue) of
money
12
Spending patterns in Sant Cugat
Balance of trade: Sant Cugat (October 1, 2011 – March 31, 2012)
Spending pattern of Sant Cugat
residents when in other towns
14
comparison with control week (number of transactions)
Madrid Gay Pridestreet
15
open data API :)
open data APIs first experiments
urbeo // bdigital
urbeo // bdigital
urbeo // bdigital
thanks!
marcelo soria-rodríguez
marcelo.soria@bbvadata.com
@msoriaro
http://www.linkedin.com/in/marcelosoriarodriguez