Post on 28-Jan-2018
Crafting a NonprofitVideo Strategy
Michael HoffmanCEO, See3 Communications
www.see3.net // @Michael_Hoffman
Crafting a NonprofitVideo StrategyUnited States: 916-233-3087Access Code: 425-331-857
Crafting a NonprofitVideo Strategy
• How to Approach Video• Making a Plan• Distributing Your Videos Online• Metrics• Discussion
Today’s Plan
Crafting a NonprofitVideo Strategy
The Day OurWorld Changed
Crafting a NonprofitVideo Strategy
Your Website IsYour Channel
Crafting a NonprofitVideo Strategy
Crafting a NonprofitVideo Strategy
Crafting a NonprofitVideo Strategy
Viral to who?
Crafting a NonprofitVideo Strategy
Crafting a NonprofitVideo Strategy
• Current video assets• People• Events• Fundraising opportunities• Organizational goals
Think Strategically
Crafting a NonprofitVideo Strategy
• Get your calendar out!• Determine what resources you’ll need• Build internal capacity• Make at least one more video next year
than last• Write grants focusing on visual
storytelling
Grow Your Video Strategy
Crafting a NonprofitVideo Strategy
Plan BeforeMaking Your Video
Crafting a NonprofitVideo Strategy
1. What are our goals?2. Who are we trying to reach?3. What message do we want to send?4. How will we reach our audience?5. What action do we want them to take?6. How will we measure success?
Key Planning Questions
Crafting a NonprofitVideo Strategy
www.thatsnotcool.com
Crafting a NonprofitVideo Strategy
Crafting a NonprofitVideo Strategy
So Many Ways to Show Video
Crafting a NonprofitVideo Strategy
Benefits of
1. It’s the biggest2. Functions as a social network3. Increased capabilities - HD, annotations, widescreen, open API4. Familiarity and ease of use5. Nonprofit program
Crafting a NonprofitVideo Strategy
1. Video CMS - control and ease of use2. Dynamic video content3. Customized user experience4. Better search functionalities5. Rate and discuss within the community6. SEO
Benefits of Your Own Video Solution
Crafting a NonprofitVideo Strategy
Crafting a NonprofitVideo Strategy
Question
Besides YouTube, whatother video sharing
sites are best?
Crafting a NonprofitVideo Strategy
Question
When you upload avideo to YouTube orVimeo, who owns
the rights?
Crafting a NonprofitVideo Strategy
Question
What do you thinkabout hosting video on
our own?
Crafting a NonprofitVideo Strategy
The Best Video IsUseless Unless theRight People See It
ANDThey Have the Means
to Engage
Crafting a NonprofitVideo Strategy
1. Tie your video to an action/campaign2. Mobilize your email list3. Build relationships with bloggers4. Reach out to partners5. Distribute on social networks6. Feature in multiple areas on website7. Talk about it offline
7 Places to Start
Crafting a NonprofitVideo Strategy
Crafting a NonprofitVideo Strategy
Crafting a NonprofitVideo Strategy
Metrics
Don’t Forgetto Test and Learn
Crafting a NonprofitVideo Strategy
Crafting a NonprofitVideo Strategy
Crafting a NonprofitVideo Strategy
4 ThingsYou Can DoRight Now
Crafting a NonprofitVideo Strategy
www.FlipVideoSpotlight.com
Crafting a NonprofitVideo Strategy
www.YouTube.com/Nonprofits
Crafting a NonprofitVideo Strategy
www.TubeMogul.com
Crafting a NonprofitVideo Strategy
Build a Media Library
Crafting a NonprofitVideo Strategy
Question
How should wecatalogue and label our
media library?
Crafting a NonprofitVideo Strategy
Question
How can we findbloggers who careabout our niche?
Crafting a NonprofitVideo Strategy
Question
If we don’t have manyin-person events, howshould we think aboutgathering raw footage?
Crafting a NonprofitVideo Strategy
Question
Do we always needvideo releases?
Crafting a NonprofitVideo Strategy
Question
What if there is a songyou want to use thatneeds to be licensed?
Crafting a NonprofitVideo Strategy
Question
Suggestions forlive streaming?
Crafting a NonprofitVideo Strategy
www.see3.net/guide
Michael Hoffmanmichael@see3.net
773-784-7333
More questions?