Post on 08-May-2015
description
WEBINAR: 7 WAYS MASS TRANSMIT CAN HELP YOUR BUSINESS
July 28, 2011
We provide the services, tools, and
expertise that enterprises need to create
and manage digital communications across
email, social, and mobile marketing
channels.
We’re headquartered in New York City with offices in Charlotte NC, Aiken SC, and Seattle WA.
Our 21-person team is comprised of strategists, creatives and techies; all of whom are thought-leaders in their respective specialties.
We’ve been neck-deep in online marketing since 1996 and along the way have provided services to a wide range of clients including…
Company
Using Data and Analysis to Better Understand Your Customer
Benefits:• More Relevant Communications• Faster Sales Cycle• Increased Business Effectiveness• Increased Revenue
#1: Increasing Customer Insight
Opt-in Forms• Opt-in strategy and implementation
• Displaying benefits• Determining fields• Privacy
• Data collection• Post-collection data management
#1: Increasing Customer Insight
Surveys• Direct feedback from your audience• Actionable data• Statistical data to better understand existing metrics
#1: Increasing Customer Insight
Data Analysis• Understanding what your data is telling you• Determining relevant segments• Identifying relevant marketing opportunities from data
#1: Increasing Customer Insight
SEM
Surveys & Report Center
Capturing and providing data for analysis
• Surveys to collect feedback
• Report centers to provide data to brokers
MetLife
Using Your Data In Your Marketing Approach
Benefits:• Highly targeted messaging• Recipient satisfaction• Higher retention
#2: Maximizing Data Effectiveness
Segmentation
• More targeted messaging• Decrease potential for oversending and
undersending• Increase relevancy and engagement• Increase brand advocacy
#2: Maximizing Data Effectiveness
Preference Centers
• Give recipients control• Increase retention• Increase brand perception
#2: Maximizing Data Effectiveness
SEM
Email Preference Center
• Profile subscriptions management
• Previews included• Captcha for security• Updates are made in
real-time to database
CNA Insurance
API
• Pass data between data sources automatically• Eliminates manual data migration (download/upload)• Ensures data consistency and accuracy• Minimizes potential for errors
#2: Maximizing Data Effectiveness
SEM
Email API• Syncs marketing
database to Email Transmit
• Automatically updates data overnight
• No manual uploads/downloads
SHS
Retain control of your communications
Benefits:• Increased branding opportunities• Less negative brand experiences• More brand consistency and impact
#3: Message Control & Compliance
Email Creative
• Email design that supports brand guidelines • Consistent messaging display• Consistent viewing in all software, platforms and
devices (including mobile)
#3: Message Control & Compliance
SEM
SEM
#3: Message Control & Compliance
Approved Emailer allows businesses with secondary sales or marketing channels (like sales representatives, distributors, agents, brokers, etc) to provide approved email communications for distribution.
Corporation/Business
Customer Customer Customer
Sales Reps/Distributors
Approved email message
Approved email message with personalization
Approved Emailer
SEM
Approved EmailerControlled email campaigns
that address various sales team. Results:
• Sales team reports being 4x more efficient by using pre-approved emails.
Equinox Fitness
Putting content in one location, publishing though multiple channels
Benefits:• Flexibility• Ease of publication• Multi-channel distribution• Ready for the next “big thing”
#4: Centralizing Content
Blogs
• Demonstrate thought leadership
• Instant archive of content• Sharable• SEO Benefits
#4: Centralizing Content
Content Center
• Put all content in one location• Publish to many channels
• Email• Mobile• Social• RSS
• Email & RSS Subscriptions
#4: Centralizing Content
SEM
Centralized Content• Publishing platform
content repository• Email newsletter and
microsite• Social sharing• Sweepstake and survey
NBC Universal
SEM
Social Community• Custom environment for
educators• Includes blog, audio and
video, events, discussion boards and personal profile/status updates
• Branded, controlled content
Pearson Education
Marketing through multiple channels simultaneously
Benefits:• Recipient satisfaction• Strengthening message effectiveness (multiple touch
points)• Increased engagement
#5: Multi-Channel Marketing
Earning social media relationships
• Promote your social channels• Provide benefits for social engagement
#5: Multi-Channel Marketing
Round out recipient profiles
• Learn social behavior of your database• Identify social channels with relevance for
increased marketing opportunities
#5: Multi-Channel Marketing
SEM
Multi-Channel• Simultaneous email and
social media communications
• Twitter contest and tie-in• Multiple versions of email
to ensure relevance
The Wharton School
#6: Mobile Readiness
Being prepared for rise of mobile marketing
Benefits:• Necessity• Speed • Staying Ahead of Competition
#6: Mobile Readiness
Mobile campaigns
• SMS Campaigns• Mobile Optimized Emails• Mobile Video• Location-Based Social
Networking
#6: Mobile Readiness
Mobile sites & apps
• Mobile-friendly web sites• Mobile-friendly blogs• Apps for iPhone, iPad,
Android, etc.
SMS DeliveryCustomers are alerted whenever
energy prices meet the thresholds established in their profile. Results:
• Overwhelming positive feedback
• Significant exposure through PR
• Over 95% of customers stated they would not defect
Comverge
Delivering where it counts -- the bottom line
Benefits:• Increase revenue• Increase customer loyalty• Create brand advocates
#7: Reaching Business Goals
Strategy
• Keep marketing focused on “the big picture”• Utilize new techniques/methods to reach goals• Test ideas
#7: Reaching Business Goals
Conversion Tracking
• Identifying measurable actions• Setting up ability to track conversions• Providing conversion metrics• Implementing changes based on conversion data
#7: Reaching Business Goals
Analysis & Measuring ROI
• Post-campaign review and analysis• Track and measure return-on-investment (ROI)• Implementing changes based on analysis
#7: Reaching Business Goals
SEM
Goals: Increased exposure, sales
• 8.5% conversion rate• 1,280% ROI• Exceeded goals by 300%
Rain-X
SEM
1. Increase Customer Insight
2. Maximizing Data Effectiveness
3. Message Control and Compliance
4. Centralizing Content
5. Multi-Channel Marketing
6. Mobile Readiness
7. Reaching Business Goals
7 Ways We Can Help:
Adam Q. Holden-Bache8701 Mallard Creek Dr.Charlotte, NC 28262704-706-2670 x200adam@masstransmit.com
Anthony Schneider333 Hudson St., Suite 802
New York, NY 10013646-797-4349
anthony@masstransmit.com