Post on 31-Jul-2015
1st, 2nd and 3rd
Tier Cities: Perception or Reality?
Christine “Shimo” Shimasaki, CDME, CMP
Managing Director of empowerMINT.com and event impact
calculator
Destination Marketing Association International
Our Guest Today
No official industry
list exists –Why?
Perception or Reality?
General attributes do
apply
Explore planner
perceptions
Many attributes don’t
apply
Time for a new
reality?
o Ample nonstop national and international
access (69%)
o Hotel inventory that includes major hotel brands (60%)
o Abundant dining, entertainment, and attraction options for attendees (57%)
o 10,000 minimum committable sleeping rooms (47%)
o Convention center with a minimum of 500,000 GSF of exhibit space (44%)
Source: Convene Magazine Reader Panel Survey
o Affordable, better value (59%)
o Attracts a regional drive market (49%)
o Regional airport with less nonstop
or direct airlift (36%)
Source: Convene Magazine Reader Panel Survey
o Regional airport with less nonstop
or direct airlift (37%)
Source: Convene Magazine Reader Panel Survey
o Ample nonstop national and
international access (69%)
o Hotel inventory that includes major hotel brands (60%)
o Abundant dining, entertainment, and attraction options for attendees (57%)
o 10,000 minimum committable sleeping rooms (47%)
o Convention center with a minimum of 500,000 GSF of exhibit space (44%)
o Distinct leisure-travel appeal (37%) Source: Convene Magazine Reader Panel Survey
o Affordable, better value (59%)
o Attracts a regional drive market (49%)
o Regional airport with less
nonstop or direct airlift (36%)
o Regional airport with less
nonstop or direct airlift (37%)
The economy factor The competition factor The experience factor
Blurred Lines: The Economy Factor
o Ample nonstop national and international
access (69%)
o Hotel inventory that includes major hotel brands (60%)
o Abundant dining, entertainment, and attraction options for attendees (57%)
oAffordable, better value (59%)
oAttracts a regional drive market (49%)
New Ways of Classifying Locations
• Access • Costs • Experiences • Industries
Stay tuned to learn more…
Webinar August 18th
1-130pm EDT
We are the best FIRST point of
contact to help planners FIND the
right fit for ANY SIZE meeting.
CVB Promise and Value
To Planners
• Local expertise
• Extensive in-market relationships
• Comprehensive view of the destination
• Free to you!
www.empowerMINT.com
• Review at-a-glance destination
profiles
• Get destination news
• Find your Destination Expert
• Search and compare
• Submit a Quick Request or RFP
to multiple destinations
Keep in Touch
Email contactus@empowermint.com
Podcast Meeting Planning Madness
blog.empowermint.com/podcast
Blog blog.empowermint.com
Web
www.empowermint.com
LinkedIn DMAI’s Network for CVBs
and Meeting Professionals