Artitudes Design

Scotty IseriScotty Iseri | Director of New Media and Programsscotty@artitudesdesign.com

Web Video 101: An OverviewPresented by: Scotty Iseri | Director of New Media and Programs

Why Make Videos?• Broaden Your Audience• Amplified Marketing Messages• Better Engagement

Where Do I Start?• The Idea

Concept vs Budget: The Eternal Struggle• The Budget

Bang/Buck Ratio• Audience

Viral Is An Outcome, Not A Strategy

VIRAL IS AN OUTCOME NOT A STRATEGY

How to Make a Video?

Screen Cap VideosVery CheapYour Computer Is Your StudioCamtasia, CamStudio,iMovieInvest In AudioBlueZoom RecorderBrand It• Fonts• Logos & AnimationBest for:• Tutorials• Small animations• Sharing of skills• Portfolio work

Internal ProductionTools On Your Laptop• Phone Camera or Webcam• Microphone• iMovie or Youtube Editor

Best for• Meme bandwaggoning• Tutorials• Video podcasting/interviews• Documentary

Full ProductionTools• DSLR: Canon• Zoom Recorder• Boom Mic• Light Kit• Adobe Creative Suite (not FCP)• Stabilization

Other Costs• Script• Producer• Hardware investment vs. Outsourcing

Video Strategy:Your First 10 Million Views

StrategySeries• Regular Releases• Long Content Calendar• Reasonable Goals

Consider Sponsorship• Built in Audience• Limited Messaging• Brand Affinity Alliance

THANK YOU!Scotty@ArtitudesDesign.com