Post on 07-Aug-2020
Web Site ProposalPRESENTED BY: THOMAS COOKTHE ART INSTITUTE, PITTSBURGH, PAAPRIL 21, 2014
PR
Table of Contents
Project Description 1 Measurable Objectives 2 Target Market 3 Market Needs 4 Client Needs 5 The Team 6 Process Design Timeline 7 Creative Brief 8 Assumptions 12 Cost 13 ROI Projections 14
TOC
Executive Summary
The Concept
The Opportunity
The Potential
• Putting Custom Wheel Center, Inc. on the Information Super-Highway
• Increased Revenue Generation
• Increased Customer Satisfaction
• Increased Sales Reach
• Nationwide Brand Recognition
ES
Project Description
Founded in 1988, Custom Wheel Center, Inc. of St. Louis MO., a locally owned and operated custom wheel and accessory store, had forgone Web site development in the past due to the steady revenue growth through the local marketplace. However, over the past two years, sales have been less than optimal.In searching for potential areas of expansion, deployment of a Web site was determined a prime candidate. According to an article recently published in Forbes magazine, there has been a ”tectonic shift” in the global market place from brick-and-mortar sales, to the online sales of products and services (Bogaisky). This shift in the market place, previously unexplored by the Custom Wheel Center, stands as the most logical long-term solution.
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Measurable Objectives
In anticipation of the 2014 shopping season, November 28th-December 25th, for spurring sales growth, a Web site deployment date of November 1st, 2014 has been set with a venture capital budget of $50,000. The objective is to reach or exceed a 20% quarterly increase in gross sales in 2015.
2014• November Web Site Launch
2015• Build Sales by 20% Quarterly
2
Target Market 3Comfortable Spending $500 or More Online
Disposable Income of $6,000 a year
Automotive Enthusiast
Ages 18-55
Male & Female (Continental US)
Market Needs 4
Dependable Service
Insider Information
Professional Support
Competitive Prices
24 Hour Shopping
Nationwide Accessibility
With this project, Custom Wheel Center, Inc. is poised to provide the market just what it needs.
Client Needs 5
This project will provide Custom Wheel Center, Inc. with new avenues for success!
Increased Revenue
Larger Client Base
Nationwide Branding Vehicle
Leverage Database
Driven Information
Online Product Point-of-
Sale
Increased Market
Exposure
The Team 6
•Project Manager•6 Years Project Management Experience
Thomas
•Lead Application Developer
•8 Years Application management Experience
Raphael
•Creative Director•9 Years Creative Direction Experience
Alana
•Database Administrator
•11 Years Database Administration Experience
Jerry
•Writer•8 Years Writing Experience
Moriah
•Application Developer
•6 Years Application Development Experience
Rajiya
•Web Designer•5 Years Web Design Experience
Neil
With a combined total of 53 year industry experience, this team is ready to take Custom Wheel Center, Inc. to new heights!
Process Design Timeline
Planning6/2/14
Design6/20/14
Development7/17/14
Testing8/19/14
Delivery9/8/14
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Creative Brief(Message & Tone)
An unmatched design with clean, professional and impeccable choices that convey an astute and professional, but a somewhat rebellious and passive-aggressive “You’ve gotta have this!” attitude.
Content written with industry style flare to liven up the experience.
Clean and crisp imagery that reflects an accessible and posh automotive culture.
A popping color palette with high contrast call-to-actions.
8
Creative Brief(User Experience)
9
Costumers visiting this new Web site will feel comfortable, empowered, and immediately know they are part of the “in-crowd” by merely of being there. The overall craftsmanship will scream top-notch and the inclusions of employee reviews and information will provide a personal touch of expert knowledge. All of this promoting Custom Wheels Center Inc.’s attitude toward friendly, impactful, and professional attitude.
Comfortable
EmpoweringAccessible
Impactful
The Custom Wheel Center Inc. logo will be placed on each Web page header for optimal brand recognition.
Creative Brief(Creative Considerations)
Color Palette
Green#CB4227
Red#7E2606
Orange#91C73D
Dark Blue#003461
Light Blue#075383
Web Safe TypographyTahoma | Regular | Bold | Italic
Popping ColorsBrand Recognition
10
All Custom Wheel Center Inc. branding as well as that of its vendor products will strictly follow all branding guidelines to ensure complete compliance and promote brand advocacy.
Creative Brief(Design Constraints)
Plan
ManageEvaluate
Strategize
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Assumptions 12
Access to the place of business during normal operating hours
Administrative contact information for all vendors Employee drafted product reviews and articles Follow change request guidelines Model release forms from all employees Network, Intranet, and Internet access Specialized Content Consulting Stakeholder accessibility and contact information Provide timely feedback and approval Timely release of approved funds
To ensure project success, Custom Wheel Center, Inc. will provide:
Cost 13
A key part of a successful project is keeping within the budget.
Total$50,000
Team$41,479.00
Hardware$2,590.86
Software$559.76
Services$370.38
Contingency$5,000.00
ROI Projections(In Thousands)
Costs0
50
100
150
Nov.2014
Dec.2014
Mar.2015
Jun.2015
Sep.2015
Dec.2015
CostsROI
14
An investment with returns!2015 Q1: 106% 2015 Q2: 183% 2015 Q3: 273% 2015 Q4: 376%
THANK YOU!
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