Loving  Links  Beyond  SEO  

@MelCarson  

@MelCarson

@MelCarson

A Little Background… •  “Link Intelligence” Tool

•  Privately owned search engine with a distributed crawler

•  Crawls 4 billions URLs a day

•  Seen over 4.5 TRILLION URLs

•  Knows who links to who •  Scores each link with “Flow Metrics”

•  Used for SEO and Digital PR

@MelCarson

Links Are About Relationships

@MelCarson

@MelCarson

Quark Expeditions Example

@MelCarson

Quark’s Majestic Summary

@MelCarson

Explaining Flow Metrics

@MelCarson

Explaining Flow Metrics

@MelCarson

Competitor Analysis

@MelCarson

Competitor Analysis

@MelCarson

Quark’s Majestic Link Map

@MelCarson

Influencer Discovery

@MelCarson

@MelCarson

Dodgy Links

@MelCarson

Dodgy Links

@MelCarson

More Digital PR

@MelCarson

Dollar Shave Club PR

@MelCarson

Dollar Shave Club PR

@MelCarson

Dollar Shave Club PR

@MelCarson

Beijing vs. Johannesburg §  joburg.org.za § beijing.gov.cn

Comparing Geographies

Predicting UK and French Elections

Majestic & Link Data is Not Just for SEO

•  Influencer Discovery •  Digital PR •  Spotting Commercial Opportunities •  Uncovering Geographic Deficiencies •  Predicting Stuff

Thank You!

MCarson@MajesticSEO.com

@MelCarson