Post on 14-Jul-2015
BMW WELCOMES.
WHAT TO ‘WEAR’ AT THE BRUSSELS MOTOR SHOW.
#WearableBMWi
www.bmw.be/i3
www.bmw.be/salon
AGENDA.
20u30: Welcome.
20h35: Tanguy De Lestré, Agoria.
20h50: Christophe Dejaeghere,
Samsung.
21h00: BMW i3 & practicalities.
21h10: Live demo at the BMW i3.
21h30: Q&A + informal drink at
the MINI Connected Lounge.
#WearableBMWi
BMW IS EXPERIMENTING WITH WEARABLES.
Specific consumer apps for
Samsung and Apple smart
watches for BMW i3 and BMW i8
from 2014 onwards.
Google Glass in a production
environment from 2014 onwards.
Augmented reality helmet for Ralf
Schumacher in 2006.
Head-up display in cars from
2004 onwards.
#WearableBMWi
SPEAKER 1 : TANGUY DE LESTRE.
Agoria.
Business Development Manager.
@tdelestre.
“Wearables: the next step in
mobile technology”.
#WearableBMWi
Tanguy De Lestré@tdelestre@appalliancebe@momobxl
5
WEARABLE
TECHUPDATE 2015
LET ME
INTRODUCE
YOU TO
Steve Tan
Kreyos
Robert
Scoble
Don’t be a Glasshole
Mark Parker NIKE
Lessons learned 2014No public
acceptance on
obstrusive
facial
wearables like
Google Glass
Smartphone
remains the
centre of the
connected
life
Unique selling
proposition of
wearables to
be proved
Huge
experimentation
phase and
startup fail
Timeline
2014 Apple Watch
2014 : LG lifeband
Fitness tracker
Altitude Steps
Calories
Links to smartphone
2013
GOOGLE GLASS+ companion to Android smartphone
2013: PEBBLE SMARTWATCH
PAIRS WITH PHONE + APPS
2009: FITBIT AND
FITNESS TRACKERS
Starting of the “quantified
self” movement
2004: OAKLEY MP3 SUNGLASS AND BUILT IN MP3 PLAYER
2001: TIMEX INTERNET MESSENGER WATCHCHECK MAIL, TAKE NOTES,
RECEIVE STOCK QUOTES,…
2000: MOBILE BLUETOOTH EARPIECE PEOPLE TALKING
TO THEMSELVES CRAZY LOOK
1992: L.A. GEAR LIGHT
UP SHOES: WALKING AND LIGHTS
FIRST
TECH
DRIVEN
WATCH AND STYLUS NERD CALCULATOR WATCH.
1946 DICK
TRACY
TWO WAY WRIST CHAT
RADIO
1266 EYEGLASSES:CORRECTIVE
LENSESASSOCIATED TO READING AND
MONKS: PRESTIGE
BACK TO BASICSWEARABLES = SENSORS
AWARE IN THE AGE OF SMARTPHONE
“WHERE TO WEAR A WEARABLE?”
EYE
HEAD
CLOTHING
WRIST
NECK
EYELENS EXAMPLE
HEADOCULUS RIFT / VR SAMSUNG
SKULLY HELMET
CLOTHINGSENSOREE MOOD
LECHAL SHOES
http://www.flickr.com/photos/sensoree/
Lechal GPS shoes for the blind happtic
feedbackmood
WRIST:SMART BANDSSMART WATCH
SMART BAND –MICROSOFT BAND
Geo-ICT / UAV
WATCH: SAMSUNG
GEAR
NECKLACESWAROVSKI
GEAR CIRCLE
TO CONCLUDE:
OUTLOOK 2015 TRENDS AND CES 2015 LAS VEGAS CONSUMER ELECTRONICS
SHOW UPDATE
THE FITNESS TRACKERS SPLIT MARKET
LOW END:
subsidised by health
insurance
intermediaries for
health prevention
purposes
HIGH END FUNCTIONALITIES
Need to provide Health Coach Feedback:
-Warning of not enough sleep level
-Coach on fitness goals to reach
THE WEARABLE FUTURE SPLIT
Non obtrusive:ClothesWrists
Contact lenses
Complete
immersive:
VR virtual
reality
SPEAKER 2 : CHRISTOPHE DEJAEGHERE, SAMSUNG.
Samsung.
Business Development Manager
Accessories and Wearables.
@SamsungBelgique
@SamsungBelgie.
“The smart watch in practice”.
#WearableBMWi
Evolution of
Mobile experienceSamsung Gear S
Christophe Dejaeghere - 19/01/2015
DESIGN
New Design
NEW CURVED SCREEN, LARGER SCREEN
INTERCHANGEABLE STRAP DESIGN
PREMIUM PLATINUM PLATING
• Masculine • Feminine • Sporty
DESIGN
Stylish Clock Faces
LUXURY CLASSIC
UNIQUE POP PATTERN DIGITAL
ADVANCED WEARABLE COMMUNICATOR
3G & Wi-Fi Mode
Bluetoothconnect
Paired with smartphone using Bluetooth
Emphasize usability without phone
ADVANCED WEARABLE COMMUNICATOR
Messaging
GEAR QWERTYQWERTY
3X4 Voice Recognition
Enhanced Pedometer
NORMAL STEPINACTIVE TIME HEALTHY PACE
PERSONAL FITNESS MONITOR
Coaching & FeedbackPERSONAL FITNESS MONITOR
COACHING & FEEDBACK
PERSONAL FITNESS MONITOR
Smarter Sensors
More improved location accuracy
Track every beat
UV SENSOR
GPS & Barometer HRM
* Designed for pedestrians only
ADVANCED SMART FEATURES
Turn by Turn Navigation*
Car finder
Fast Voice Commands
“HI GEAR” “OPEN MUSIC”“CHECK
SCHEDULE”
ADVANCED SMART FEATURES
Hi Gear!Pick me up
ADVANCED SMART FEATURES
Power Saving Mode
POWER SAVING MODE
ADVANCED SMART FEATURES
• A rich ecosystem with exclusive 3rd Party Apps helps you expand your Gear’s capabilities to make it a truly smart companion
• The BMW i remote app has been redesigned to work for Gear S
• Gear S comes pre-loaded with many more apps, including Flipboard, Facebook and more!
3rd Party Apps
Rich 3rd Party App EcosystemBMW i Remote app Literally in the palm of your hand.
ADVANCED SMART FEATURES
• The BMW i remote app has been redesigned to work for Gear S
3rd Party Apps
Rich 3rd Party App EcosystemBMW i Remote app Literally in the palm of your hand.
BMW i3.
#WearableBMWi
BMW i3.
100% electric vehicle.
#WearableBM
Wi
BMW i3.
100% electric vehicle.
Designed with ecology &
efficiency in mind.
Futuristic design.
Carbon fibre passenger cell.
#WearableBM
Wi
BMW i3.
100% electric vehicle.
Designed with ecology &
efficiency in mind.
Futuristic design.
Carbon fibre passenger cell.
Renewable interior materials.
#WearableBM
Wi
BMW i3.
100% electric vehicle.
Designed with ecology &
efficiency in mind.
Futuristic design.
Carbon fibre passenger cell.
Renewable interior materials.
State-of-the-art connectivity.
#WearableBMWi
BMW i3.
100% electric vehicle.
Designed with ecology &
efficiency in mind.
Futuristic design.
Carbon fibre passenger cell.
Renewable interior materials.
State-of-the-art connectivity.
Green Car of the Year Award
2015 and many other prices.
#WearableBMWi
BMW i3.
100% electric vehicle.
Designed with ecology &
efficiency in mind.
Futuristic design.
Carbon fibre passenger cell.
Renewable interior materials.
State-of-the-art connectivity.
Green Car of the Year Award
2015 and many other prices.
>12,000 BMW i3s sold since
November 2013 worldwide, >350
in Belgium.
#WearableBMWi
BMW i3.
100% electric vehicle.
Designed with ecology &
efficiency in mind.
Futuristic design.
Carbon fibre passenger cell.
Renewable interior materials.
State-of-the-art connectivity.
Green Car of the Year Award
2015 and many other prices.
>12,000 BMW i3s sold since
November 2013 worldwide, >350
in Belgium.
Smart watch integration: now and
in the future.#WearableBMWi
PRACTICALITIES.
#WearableBMWi
Let’s check out its current
possibilities.
BMW Welcomes.
You are welcome at future
sessions in the BMW Brand
Store.
CONTACT.
#WearableBMWi
www.bmw.be/i3
www.bmw.be/salon
Christophe Weerts
Sofie Verheyden
Pieter De Wit
Corporate Communications
pieter.de-wit [AT] bmw.be
0476-21 99 20