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Brilliant Noise July 2014

Wearable technology

research report

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Devices and Apparel

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Wearable technology describes apparel and accessories incorporating computer and advanced electronic technology.

There is a lot of excitement about products such as Google Glass, and fitness tracker wrist-bands such as Fitbit are becoming commonplace amongst affluent city-dwellers.

Innovations in high-tech fabric and wearable tech apparel specifically are earlier in the ‘hype cycle’ than these accessories.

Tech embedded into apparel itself offers a more ubiquitous experience than new accessories.

Summary

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The wearable device worldwide market value is projected to be worth $5.17bn

The smart clothing worldwide market revenue is projected to be worth $1.24bn

1,240,000 shipments of smart clothing are expected worldwideSource: MobiHealthNews via Statista

Source: MarketsandMarkets via Statista

Source: Business Insider via Statista

In 2015…

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Volume

146%

Increase in mentions of wearable technology clothing/apparel

Q1 | 2013

Q1 | 2014

Source: Brandwatch data

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20%

32%

Source: TechieInsider http://bit.ly/1siJ9ZN

US adults have or plan to purchase wearable tech by next year

US adults have or plan to purchase wearable tech within 2 years

Intent to purchase

Wearable technology

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"Wearable tech is already a $3 to $5 billion market today. In the next two to three years, it could skyrocket to

$30 to $50 billion" !

- Business Insider http://read.bi/1sils43

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Source: Google Trends http://bit.ly/1qo9eF0

wearableswearable tech wearable technology

Google searches for ‘wearable technology’

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iWatch

Google Glass

Fitbit

Pebble

Nike Fuelband

Jawbone

Vivofit

Misfit Shine

0% 5% 10% 15% 20% 25% 30% 35%

Source: Brandwatch data

Online conversation per product in Q1 2014

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32%

Source: SurveyMonkey http://slidesha.re/1l05ExL

21%

39%

8%

Medical devices that transmit body data to you and/or your caregiver

Headset/eye glasses

Tech-sensitive clothing

Sensor enabled wrist wear

This may be related to lack of awareness or examples to explain what these categories mean

Which type of wearable device interests you most? (US)

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Infotainment

Medical

Industrial Health/ wellness

Military

Wearable tech

Source: IHS http://bit.ly/1pAJZix

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Hand-worn terminals

Heads-up display

Smart clothing

Smart glasses

Infotainment

Blood pressure monitors

Continuous glucose monitoring

Insulin pumps

Smart glasses

Defibrillator patches

Medical

Hand-worn terminals

Heads-up display

Smart clothing

Smart glasses

Industrial

Activity monitors

Sleep sensors

Smart glasses

Fitness & heart rate monitors

Emotional measurements

Smart clothing

Foot Pods & Pedometers

Head-up displays

Health / wellness

Bluetooth headsets

Head-up displays

Imaging products

Smart glasses

Smart Watches

Smart clothing

Military

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Source: Business Insider http://read.bi/1sils43

There are currently only nine smartwatches available today.

Regarding retail impact, Nike, Adidas, and Under Armour have best leveraged wearables to enhance the fitness

experience and efficacy of their products.

Fitness is the most popular wearable technology application

Nearly 61% of the current wearable tech market is sports and activity trackers.

Fox Business http://fxn.ws/1owurNc

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ABI Research - Fox Business http://fxn.ws/1owurNc

By 2015, 485 million wearable computing devices will be shipped per year.

There are more than 250 million installed mobile operating systems that can support wearable technology

The iWatch could generate $10 billion a year in revenue.

Source: Business Insider http://read.bi/1sils43

Opportunity

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"We expect smart watches to sell approximately two million units in 2014, typically priced at $150-300. They are likely to remain specialist devices and be outsold by smart glasses over the long term” !"A key imperative for all wearable device manufacturers is the need to foster app development: having a large range of apps will be core to the devices' utility" !"There are fundamental constraints of battery technology, acceptable weight and bulk” !- Deloitte http://bit.ly/U2UH46

Smart apparel

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"Smart clothing is easy because it’s the only wearable medium you’ve

already been wearing your whole life. In a decade, every piece of apparel

you buy will have some sort of biofeedback sensors built in it.”

!Stéphane Marceau, co-founder of OMsignal.

NY Times http://nyti.ms/1nftfbK

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"What smart clothing does is make separate pieces of sports monitoring technology obsolete, by combining them into a singular piece of sports

clothing technology” !

- Pro Player Insiders http://bit.ly/SN9Vcf

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"The price is going to have to come way down before it becomes a product for

most consumers… !

Wearable apparel [will] be used first for fitness, wellness and medical applications

by a select group of consumers.” !

Jonathan Gaw, research manager for IDC Research. NY Times http://nyti.ms/1nftfbK

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Chinese scientists have developed a portable power source that can be

woven into materials like cotton !!!!

Source http://bit.ly/1qnRSrR

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77% 23%Source: Brandwatch data

Gender (smart apparel conversation online)

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68% of conversations come from US

32% of conversations from other

Source: Brandwatch data

Geography (smart apparel conversation online)

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TechCrunch @TechCrunch

VMBeacon Is Wearables For Mannequins, Sends Clothes Info To Customers tcrn.ch/1ePxgCy by @mikebutcher

Nicole Forbes @livehappy8

Coming to #SXSW? Come say hi!! Your clothes: Naked Truths of #Wearables

Los Angeles Times @latimes

Beyond Google Glass: Wearable tech hats, clothes, even nail polish lat.ms/1pnC9bC

Tweets

Smart apparel examples

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move precision

78%

Electric foxy Precision in movement

Move is a technology garment that guides you toward optimal performance and precision in movement. Move analyses and assesses your movements the moment you perform them.

Source: http://www.electricfoxy.com/projects/move-precision-in-movement

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Embedded sensors in textile fabrics

Cityzen Smart textiles conception

Smart textiles are embedded with micro-sensors enabling them to monitor temperature, heart rate, speed and acceleration as well as to geolocalise.

Source: http://www.cityzensciences.fr/en/

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Rest Devices Smart sleepwear for babies

Source: http://intel.ly/1p8IYwp

The mini-PC connects to sensors within the Kimono, a one-piece sleeping garment.

Mimo monitors baby's vitals and analyses the data for parents so they can rest easy.

The information is sent to the parents’ iPhone* or Android*, eliminating the need for an external receiver.

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Hexoskin Wearable body metrics

Source: http://www.hexoskin.com/

Hexoskin gives you insights about your physical training, sleep, and personal daily activities.

Heart rate

Heart rate variability

Breathing rate

Breathing volume

Activity

Sleep

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Modwells Personal modules for wellness

Source: http://bit.ly/1siwwOD

“Mods,” a set of wearable sensors that collect and assess health data. Using feedback and alerts, data helps us manage our health, which we can then share with healthcare professionals.

Correct Incorrect (slumped)

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Source: http://www.tzukuri.com/

TZUKURI Never lose your eyewear

TZUKURI embedded custom designed beacons into their glasses, so that your iPhone will alert you if you leave them behind and the app can show you where you left them.

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