WEAR THIS

Curated Looks for the Young Businessman

WEAR THIS

Curated Looks for the Young Businessman

OPPORTUNITYFast Growing Menswear Market:Growth in menswear demand is twice women’s at 14%/year

Move to Online Shopping:Online retail sales will reach $370 billion by 2017 (10% CAGR) in the U.S.

THE PROBLEM

% Men who hate shopping,

% Men who shop online,

% Single men aged 20-24 (from surveys)

80%

65%

85%

THE PROBLEM

Single millennial professionals don’t have the time or the significant other to shop for them. They want to look good but don’t know how.

CURRENT MARKET

OFFERINGS

High end e-commerce websites - Mr. Porter, Bonobos

Made to measure - J Hilburn, Alton Lane

Brick & mortar personal shoppers - Bergdorf Goodman, Saks 5th Avenue

Curated personal stylist subscription - Trunk Club, Five Four Club

Fast fashion - Zara, H&M

INDUSTRY OVERVIEW

❏ Millennial men do not know how to effectively shop in stores

❏ They do not have time for it

❏ They get overwhelmed with choices shopping online

❏ They get confused about sizing

OUR TARGET DEMOGRAPHIC❏ Gender: Male❏ Age: 20-24❏ Relationship Status: Single❏ Industry: Finance❏ Location: New York City❏ Salary: $70k +

OUR TARGETPSYCHOGRAPHICCurrent Shopping Habits:❏ Buys items when needed❏ Avoids shopping❏ Doesn’t understand fashion❏ Most clothes gifted by mother or ex-girlfriend❏ Budget: $2,000 (from surveys)

THE SOLUTION:WEAR THIS

Curated Looks For the Young Businessman

“Wear this to an interview.”

“Wear this to the Hamptons.”

“Wear this to brunch.”

“Wear this to a board meeting.”

Our mission is to transform the way the young businessman shops and dresses by providing him with curated looks for every need and occasion.

OPERATING & SALES CYCLE

Suppliers WEAR THIS

CustomersMarket & Sell

Wholesale

PRODUCTSPrimary OfferingCurated Looks

$200+ outfit

$50+ accessories

$25+ basics

BRAND PARTNERSHIPS

SERVICE Secondary Offering

Standard: $0

Premium: $30

Infinite: $75

LOOKS SEGMENTATION

❏ Professional❏ Casual❏ Occasional

REVENUE MODEL

Looks

Outfit● Whole purchase● Accessories optional

Add-ons● Top only looks● After first five

purchases

Membership

Recurring - Premium● Service subscription● Personal stylist● In-person

appointments● Express shipping

Add-ons

Basics● Packets of three● Shirts, socks, etc

Accessories● Shoes● Watches● Scarves

MARKETING PLAN

Starting with the cheapest option

Word of mouth - Stylists, friends, customers

Online - Social media, google adwords, blogs

Public relations - Partnerships, events

Advertising - Target media (i.e. WSJ, ESPN)

MARKETING EXPENSES

Year 1

Events (location, alcohol, food, staff): $2,500 per event x 3 = $7,500

Photography (photographer, models, hair/makeup): $5,000 per season x 2 = $10,000

Digital (videos, adwords, paid ads): $12,500

Print (magazines, newspapers, magazines, fliers): $10,000

= $40,000

Source: Startupnation

OPERATIONS

Partnerships with brands

Wholesale model

Physical facility in ~ 2 years ($200,000 per year)

Free shipping + returns

INVENTORY & DISTRIBUTION: YEAR 1

Wholesale Model

Dropship

Sample Inventory

10 of Each Style

HUMAN RESOURCES

Ankit Agarwal

Co-Founder

Zoey Reager

Co-Founder

Mr. X

Developer

Mr. Y

Accountant

5 YEARS FINANCIAL PROJECTIONS (OPTIMISTIC)

REVENUES = SALES X PRICE

MARKET SIZING

❏ Average Number of employees in the financial services industry in US (Age 20-24): 1,394,000

❏ Assume 40% in Manhattan - 557,600❏ Assume 80% of these don't know fashion (want to dress better)

- 446080❏ Assume 80% don't have female to shop or want to shop for

themselves) -356864❏ Assume 70% of these shop online - 249804❏ Assume only 20% are loyal to other styling business- 49961❏ Market size available - (249804-49961) = 199834❏ Target (0.25% - 1st yr) - 500 approx. (these will be loyal long-

term customers)

Source: Bureau of Labor Statistics (http://www.bls.gov/cps/industry_age.htm)

SALES

❏ Year 1 - 500 members

❏ Next 4 years (Exponential growth) - 1000 (Year 2), 2000 (year 3), 4000 (year 4), 6000 (year 5)

PRICE

❏ $300 per look (Average) ❏ Margin - 60% of COGS (Wholesale suppliers) ❏ COGS - $180 (Derived by taking an average of different

looks combinations and type of products from various partner brands)

SIMPLIFIED PROJECTED 2 YEAR MILESTONES

June 2016Have finished website

December 2016Acquire 100 customers

August 2017Develop office space

December 2017Gross margin of 35-40%

RISKS❏ Supplier power❏ Easily imitable❏ Highly lucrative opportunity❏ Product offering not accepted❏ Aversion to online shopping

THANK YOU.QUESTIONS?

Appendix: Expansion Plan

Year 6 - Year 10

● Expand brand partnerships for wider product offerings● Reach 15000 membership ● Have locations in San Francisco and Chicago ● Flagship store in NYC (have consultation service like Bonobos at the minimum)● 100-200 employees● Forward integrated partnerships with Financial Services firms and figures

(Tentative on market research and negotiations) ● Expand influence to universities to pipeline sales

APPENDIX: POTENTIAL EXIT STRATEGIES

Brick & Mortar Buyout

❏ Reproduce high-end service online❏ Exposure to older demographic❏ Sell existing inventory at full price

E-Commerce Buyout

❏ Increase customer exposure❏ Sell existing inventory at full price

Appendix: Membership

Appendix: Shipping