We have an app for that!

OLA Super ConferenceSession 429

February 3, 2011Tom Bentley, Brantford Public Library

tbentley@brantford.library.on.ca

Goodmorning

Selection

Development

Features

Marketing & Monitoring

Raising apps for fun andprofit !

BPL’s STRATEGIC PLAN“Enhance the customer

experience through service transformation”

“Enhance the user experience by offering an array of integrated electronic

resources”

“Broaden self-serve options for customers”

It’s allpart ofthe plan…

BPL Technology PlanSOLS webinar on mobile

apps in April 2010Boopsie offered discount

to participantsSOLS grant to cover cost

of installation ($1,000)Seattle & Santa Clara

launched Boopsie apps to good reviews

So manyapps, solittle money

Selected Boopsie BPL’s Strategic PlanDiscounts from Boopsie &

SOLS grantApp works on Blackberry,

Android & iPhone/iTouch2500 WLU Brantford

studentsGood reviews

Cloud based processCreated Google Docs

account to enter, share and edit information between BPL and Boopsie

Cloudywith achance of apps

Cloud based processCreated Google Docs

account to input

Cloudywith achance ofapps

Horizon utility used to upload catalogue via FTP to BPL’s external web server

Entire catalogue uploaded weekly

Some catalogue records required clean-up

Utility caused crashes

Crashesareapp-alling

Create graphicsGraphics for the app:

icons, banners, splash image, iTunes Store image

Graphics for app channels: catalogue, hours, location,events, Twitter, Facebook, etc.

Caution:Graphicimages!

Caution:Graphicimages!

Write promotional copyName your app: 10-12 charactersBlackberry/Android

promo copy: 80 characters

Blackberry/Android descriptive copy: 325 characters

iTunes App Store copy: 4,000 characters

To app,or notto app…

Caution:Graphicimages!

Caution:Graphicimages!

Final Testing & LaunchBoopsie tested app to

ensure features worked

Boopsie submitted app to app stores

BPL to Go soft launch in November 2010

Smart prefix searchLibrary accountHours & locationEvents calendarSocial media links

Stylin’&

Profilin’

nh + wi = Wii NHL Slapshot

de + e-b = Dewey the library cat e-book

ju + bi + co = Justin Bieber compact disc

si + tr + pa + dv = Sisterhood of the Traveling Pants DVD

I’d like to buy avowel

One to one contactPress releaseBPL Cover to Cover

newsletterBPL web pageBPL social media

BPL to Go Usage Nov./Dec. 2010

bpltogo.boopsie.com

Nancy WolfManager of I.T.nwolf@brantford.library.on.ca

Paula Thomlison Manager of Marketingpthomlison@brantford.library.on.ca

Lita BarrieCEO, Grimsby Public Librarylbarrie@town.grimsby.on.ca

For moreinfo….

Questions?ThankYou!