Ways To promote Your Business – How Do

You Determine What Will Give You The Best Return?

Date: 22nd July 2010

Facilitator: Sammy Rose MBA, MCIMChartered Marketer

Mentor: Pam Latham, SRMS Project Coordinator

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ROUND UP:-

•Unique Selling Point

•Yummy Mummies v Pond Life, plus The Role Of Influencers

•Who/What Is The Competition?

•The Importance Of Pricing Strategy

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Ways To Promote Your Business

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MARKETING is

Having the right

product/service at the right

time/place and price…

……at a profit

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What Do These Brands Offer?

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Logo’s That Include What They Do In The Title:-

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Logos Supported With A Strapline

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FIRST RULE OF

PROMOTION

Make sure you develop

a logo, colour scheme

and house presentation

style that distinguishes

you from everyone else

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Iconic Logo’s

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4 Key Steps To Pulling A Prospect Through The Promotional Ladder

1. AWARENESS

Repetition to build reputation

2. INTEREST

Respond to information sought

3. DESIRE

Look to build a relationship

4. ACTION

Remember prospect always has a choice

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Kit You Prospects and

Customers

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Second Rule of Promotion

Plan Around The

AIDA Affect

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Choosing Your Initiative

Cost Clout

Credibility Control

Measure, Measure, Measure

Wk 1 Wk 2 Wk 3 Wk 4 Wk …………

Mail shot 1 √√

Mail shot 2 √√√

Mail shot 3 √√√√√

Newsletter - Spring √√√

P.R. Feature Express & Star

Weekly SEO √√√ √ √√ √√ √

Social Networking √ √

F.I.S. Trade Show √√

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Third Rule of Promotion

Monitor Results To

help You Spend

Wisely

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Putting Together A Flier or Advertisement:-

Jo’s Gardening Service

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Putting Together a Flier or Advertisement

Step 1: Identify the key things you want to get across to your target audience

Step 2: Rank these in order of importance

Step 3: Translate these into importance of size onto a pie chart

Step 4: Decide whether to go portrait/landscape, or something in between

Step 5: Remember how the eye takes in a layout

Step 6: Transfer your pie chart onto your chosen layout, dividing it into the

same number of segments as your pie chart

Step 7: Draw out how you want it to look – A Rough

Step 8: Change/Approve what the design department comes back with

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An AIDA Campaign To My Business

1. AWARENESS

Reputation to build repetition

2. INTEREST

Respond to information sought

3. DESIRE

Look to build a relationship

4. ACTION

Remember prospect always has a choice

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ROUND UP:-

•To enhance the chance of success, our promotional strategy must appeal to

our target market and not necessarily to us.

•A strong logo, colour scheme and house style should distinguish you from

every one else and so help to build recognition and credibility.

•Plan everything you do around the AIDA principle.

•Check your ideas against: Cost, Clout, Credibility and Control.

•Monitor results to help you spend wisely.