WAWA 'URBAN INIDAN' AW16 Lookbook

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WAWA is sustainable children’s wear based on a Nordic street culture and the child’s notion about an urban universe. The name WAWA means ‘child’ in Aymara - a native language spoken by Indians in Bolivia and Peru. Based on a core value of creating essential garments for the new generation, WAWA is seriously committed to use a modern and more sustainable production processes that recognises both its impact and responsibility to the environment, employees and the end user. Each collection is founded with the vision of being more rough than romantic and more stylish than childish. WAWA was established in 2015 in Copenhagen, Denmark. It is directed and owned by the Swedish/Bolivian designer Johanna Topooco and co-founded by Sofie Ladegaard and Amanda Hestehave.

Transcript of WAWA 'URBAN INIDAN' AW16 Lookbook

URBAN INDIAN

WAWAAutumn/Winter 2016

URBAN INDIAN AUTUMN/WINTER 2016

!

Sometimes you can see an indian walking the streets of Nørrebro, Copenhagen, wearing a

wide-brimmed hat with a feather in the band and a four-year-old boy in his hand. The boy is my

son. The indian is my father. A Bolivian dreamer visiting the Scandinavian civilization that he met

for the first time back in the 1970s before leaving it again at the beginning of the new

millennium to live among his llamas far from running water and electricity in the highlands of

Bolivia.

As a tribute to my father's childish naivety and his stylish aesthetics shaped by a lifelong mix of a

depending worship of nature and a clean Scandinavian cut, my autumn/winter collection 2016

is called Urban Indian.

It's Nordic simplicity meeting the heritage of the Latin America's rich detailed crafts. It's concrete

versus the inca gold. It's the city lake versus Lake Titicaca. It's the child's eye for the detail. It's

the funny and beautiful moments of being yourself. It's clean but it's warm. It's indian urbanism.

The colors of our shirts, T-shirts and sweatshirts are inspired by these contrasts varying from

vanilla ice over bottle green to inca gold with prints referring to both here and there: An

Aymaran hat, a Danish bicycle and stones from... well, you decide whether they're rubbles from

the newest building in town or pebbles from the oldest mountain at the high plateau.

The WAWA autumn/winter 2016 collection is an accolade to mix and multiculturalism, to the

city and the countryside. And to our children, of course, who deserve the best of everything.

Therefore this collection is like all WAWA products manufactured in a sustainable way in

licensed GOTS certified factories which means that the fabric is made with more than 95%

organic cotton and that no health- or environmentally harmful chemicals have been used

throughout the whole process.

LOOKBOOKAUTUMN/WINTER 2016

LOOK 01SWEATSHIRT - Col. Bottle Green LOOKBOOK

AUTUMN/WINTER 2016

LOOK 01SWEATSHIRT - Col. Bottle Green

LOOK 02STONE SWEATSHIRT - Col. Vanilla Ice

LOOK 02STONE SWEATSHIRT - Col. Vanilla Ice

LOOK 03SWEATSHIRT - Col. City Lake

LOOK 03SWEATSHIRT - Col. City Lake

LOOK 04SWEATSHIRT - Col. Concrete

LOOK 04SWEATSHIRT - Col. Concrete

LOOK 05DENIM SHIRT - Col. Lake Titicaca

LOOK 05DENIM SHIRT - Col. Lake Titicaca

LOOK 06DENIM TUNIC - Col. Lake Titicaca

LOOK 06DENIM TUNIC - Col. Lake Titicaca

LOOK 07BERLINER BIKE LS-TEE - Col. Vanilla Ice

LOOK 07BERLINER BIKE LS-TEE - Col. Vanilla Ice

LOOK 08TOPOOCO HAT LS-TEE - Col. Inca Gold

LOOK 08TOPOOCO HAT LS-TEE - Col. Inca Gold

LOOK 09TOPOOCO HAT LS-TEE - Col. Vanilla Ice

LOOK 09TOPOOCO HAT LS-TEE - Col. Vanilla Ice

LOOK 10STONE LS-TEE - Col. Inca Gold

LOOK 10STONE LS-TEE - Col. Inca Gold

LOOK 11LS-TEE - Col. Concrete

LOOK 11LS-TEE - Col. Concrete

LOOK 12LS-TEE - Col. City Lake

LOOK 12LS-TEE - Col. City Lake

CONTACTJohanna Topooco(45) 52 64 86 04

johanna@wawa-cph.comwww.wawa-cph.com