Post on 17-May-2015
description
Was it Good for You Too Honey - UX Getting it Wrong
Gary Barber
Was it Good for You too Honey - UX Getting it Wrong
• I Make Web Sites Usable.
• Perform Information Architecture magic.
• Do that Usability and Accessibility stuff.
• Go out and improve site’s UX.
About Me
Things always fail, despite best intentions
Was it Good for You too Honey - UX Getting it Wrong
Simon and Maria - an average couple
Was it Good for You too Honey - UX Getting it Wrong
They experience the world around them
Was it Good for You too Honey - UX Getting it Wrong
They experience the world around them
Was it Good for You too Honey - UX Getting it Wrong
They experience the world around them
Was it Good for You too Honey - UX Getting it Wrong
So why should the Web be any different
Was it Good for You too Honey - UX Getting it Wrong
So why should the Web be any different
Was it Good for You too Honey - UX Getting it Wrong
Back to Simon and Maria
Was it Good for You too Honey - UX Getting it Wrong
They use Multi-Functional Tools
Was it Good for You too Honey - UX Getting it Wrong
Still they use Uni Functional Tools.
Was it Good for You too Honey - UX Getting it Wrong
Slices well …
Was it Good for You too Honey - UX Getting it Wrong
Good for Bears Too!
Was it Good for You too Honey - UX Getting it Wrong
Leatherman vs a Bear…
Was it Good for You too Honey - UX Getting it Wrong
Not Much Good on Locks….
Was it Good for You too Honey - UX Getting it Wrong
Good on Locks…
Was it Good for You too Honey - UX Getting it Wrong
Good on Locks…
And for “Shopping”
Was it Good for You too Honey - UX Getting it Wrong
A Single Function Tool does the job well
Was it Good for You too Honey - UX Getting it Wrong
So why should the Web be any different
Was it Good for You too Honey - UX Getting it Wrong
KIS
Was it Good for You too Honey - UX Getting it Wrong
No More Coffee Making Word Processors
Was it Good for You too Honey - UX Getting it Wrong
What is the Core Functionality
Was it Good for You too Honey - UX Getting it Wrong
What is the Focus of the Application or Site
Was it Good for You too Honey - UX Getting it Wrong
No Love for Forms
Was it Good for You too Honey - UX Getting it Wrong
We all HATE Forms in the real world
Was it Good for You too Honey - UX Getting it Wrong
… and on the Web
Was it Good for You too Honey - UX Getting it Wrong
Why?
Was it Good for You too Honey - UX Getting it Wrong
A Form is naturally made of Sections
Was it Good for You too Honey - UX Getting it Wrong
Best thing you can do is Segment it
Was it Good for You too Honey - UX Getting it Wrong
Was it Good for You too Honey - UX Getting it Wrong
How Many Segments on the Amazon Shopping Cart?
Was it Good for You too Honey - UX Getting it Wrong
DOESNʼT MATTER
Was it Good for You too Honey - UX Getting it Wrong
Was it Good for You too Honey - UX Getting it Wrong
Killing for Candy
Was it Good for You too Honey - UX Getting it Wrong
Use Candy or Not
Was it Good for You too Honey - UX Getting it Wrong
Use Candy or Not
Was it Good for You too Honey - UX Getting it Wrong
We all love to be Rewarded
Was it Good for You too Honey - UX Getting it Wrong
We all love to be Rewarded
Was it Good for You too Honey - UX Getting it Wrong
We all love to be Rewarded
Was it Good for You too Honey - UX Getting it Wrong
Talk Nicely and Make Sense
Was it Good for You too Honey - UX Getting it Wrong
Back to the Future
Was it Good for You too Honey - UX Getting it Wrong
...Or Maybe Not
Was it Good for You too Honey - UX Getting it Wrong
Hide and Seek
Was it Good for You too Honey - UX Getting it Wrong
Hide and Seek
Was it Good for You too Honey - UX Getting it Wrong
Hide and Seek
Was it Good for You too Honey - UX Getting it Wrong
Hide and Seek
Was it Good for You too Honey - UX Getting it Wrong
Hide and Seek
Was it Good for You too Honey - UX Getting it Wrong
Yes It’s Confusing
Was it Good for You too Honey - UX Getting it Wrong
AIDA
Was it Good for You too Honey - UX Getting it Wrong
Attention
Was it Good for You too Honey - UX Getting it Wrong
Interest
Was it Good for You too Honey - UX Getting it Wrong
Desire
Was it Good for You too Honey - UX Getting it Wrong
Action
Was it Good for You too Honey - UX Getting it Wrong
Gutenberg Rule
Was it Good for You too Honey - UX Getting it Wrong
Your Application Needs To Be a Good Experience
Was it Good for You too Honey - UX Getting it Wrong
...or else you are just a Roadblock.
Was it Good for You too Honey - UX Getting it Wrong
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Was it Good for You too Honey - UX Getting it Wrong
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Was it Good for You too Honey - UX Getting it Wrong
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Was it Good for You too Honey - UX Getting it Wrong
Was it Good for You too Honey - UX Getting it Wrong
Thank YouGary Barberradharc.com.aumanwithnoblog.comweb@radharc.com.au
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