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WalmartThe Game Changer

IntroductionWalmart, is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores and grocery stores. Headquartered in Bentonville, Arkansas, the company was founded by Sam Walton in1962 and incorporated on October 31, 1969. The company was listed on the New York Stock Exchange in 1972. In the late 1980s and early 1990s, the company rose from a regional to a national giant.

Beliefs of Walmart

1. Respect for the Individual2. Service to Customers3. Striving for Excellence

10 Foot Rule

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Company’s Strategy 1. Create widespread name recognition and customer

satisfaction with the Walmart brand, and associate the retailer with the reputation of offering the best prices

2. Branching out into new sectors of retailing such as pharmacies, automotive repair, and grocery sales

3. The strategy is very clear and direct. It was put into place in the 1960's by Sam Walton, and refined over the decades. The company is proud of its strategy and even incorporates it within its moniker "Always Low prices, Always."

Strengths1. Powerful enterprise2. Improving returns in International3. New connection with E-Commerce4. Getting results from leverage initiatives5. Competence in Information Systems

Weaknesses 1. Negative Image on Public - 50% decrease of small retail shops due to incoming of Walmart in market.

Weaknesses2. Dissatisfied Employees - They were not sufficiently paid.

Weaknesses

3. Supplies profits are very low

Opportunities

1. Online Shopping Growth

Opportunities2. Green Products3. Rising acceptance of own label products 4. Retail market growth in emerging markets

Threats1. Increasing competitions from other online

competitors2. Increasing resistance from local communities3. Rising commodity prices

Globalization

1. Walmart used Multi domestic strategy in Americas resulting in very successful penetration

2. Walmart is trying to move towards a transnational strategy to effectively utilize local and global competencies.

Financial Condition

For the fiscal year ended January 31, 2016, Walmart's total revenue was $482.1 billion and the company returned $10.4 billion to shareholders through dividends and share repurchases.

Stats and Graphs

This graph shows how Walmart was dominating US market at 90s.

Stats and Graphs

Expansion of Walmart in US

Walmart Black Friday

Black Friday is the day following Thanksgiving Day in the United States Since 1932, it has been regarded as the beginning of the Christmas shopping season. Walmart every year comes with irresistible offers. It affects the graph of sales growth in a significant number.

Walmart in World

Walmart downfall in GermanyWalmart was not able to reach the

consumers mentally as people were boycotting Walmart for their own company.

Walmart lost 1 billion $ in Germany due to this as it was low profitable market.

Walmart was unable to become cost leader in Germany.

Summary

Due to its beliefs and principles regarding their techniques and behavior towards how people are reacting to their each step taken, the company has oriented its way. And now it is leading the world in its area.

DisclaimerEfforts made by:Rahul ChoudharyIIT Bombay

Guided by:Prof. Sameer MathurIIM Lucknow