Value Guess Speaker

Mr. Sam WaltonBorn: March 29 1918 to his parents Thomas Gibson and Nancy

S

Born: March 29, 1918 to his parents Thomas Gibson and Nancy Lee Walton near Kingfisher, Oklahoma.

Mr. Sam Walton

Mr. Tong WaltonBorn: Aptil 29, 1981 to his parents Mr. Chaiyot and Malee Walton near Pratunam, Bangkok.

Mr. Tong Walton

He obtain master degree from Harvard university, before Continue doctoral degree from Oxford, England.

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1950 Bentonville, Arkansas Nowaday

WAL MARTWAL MARTWal-Mart’ campaign

Sam Walton's original Walton's Five An exterior of a typical Wal-Mart

and Dime, Bentonville, Arkansas. discount department store.

An exterior of a typical

Sam's Club store in

Maplewood, Missouri, a

suburb of the St Louissuburb of the St. Louis

area.

An exterior of a Wal Mart Neighborhood

WAL MARTWAL MARTAn exterior of a Wal-Mart Neighborhood

Market in Winter Springs, Florida.

Biggest Corporation in the worldใ

over 1,000 Wal-Mart Supercenters in the United States.

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What Wal-Mart sell?

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Where product come from?

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Respect for the individual employee

Service exceptionally to the customers

Strive for Excellence

C t C t

Good Quality Good Quality

Good ValueGood ValueQualityQuality ValueValue ++

Customer Customer

SatisfactionSatisfaction

Good ValueGood Value

Good ServiceGood Service++

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ServiceServiceWAL MARTWAL MART

Wal-Mart Service

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1. Commit to your business.1. Commit to your business.

2. Share 2. Share your profits with all your Associates, and treat them as partners.your profits with all your Associates, and treat them as partners.y p y , py p y , p

3. Motivate your partners.3. Motivate your partners.

4. Communicate everything with your partners.4. Communicate everything with your partners.4. Communicate everything with your partners.4. Communicate everything with your partners.

5. Appreciate everything your associates do.5. Appreciate everything your associates do.

6 Celebrate Success find humor in failure6 Celebrate Success find humor in failure6. Celebrate Success, find humor in failure.6. Celebrate Success, find humor in failure.

7. Listen to everyone in your company and customer.7. Listen to everyone in your company and customer.

8 Exceed customer expectation8 Exceed customer expectation8. Exceed customer expectation.8. Exceed customer expectation.

9. Control expenses better then your competition.9. Control expenses better then your competition.

10 Swim Upstream10 Swim Upstream10. Swim Upstream.10. Swim Upstream.

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St thSt thStrengthStrength

Low PriceLow Price

WeaknessWeakness

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Wal-Mart Strategy!

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Robert E. Rector and Kirk A. Johnson. Understanding Poverty in America. Retrieved from the World Wide Web, January 5, 2004. http://www.heritage.org

Target’s Home Web Site. Retrieved from the World Wide Web, August 7, 2007 http://www.target.com

Wal Mart tops Fortune’s list of America’s most admired companies Wal-Mart tops Fortune s list of America s most admired companies. Retrieved from the World Wide Web, May 2, 2003.

http://www.Wal-Martstores.com.http://www.Wal Martstores.com.

Wal-Mart’s Home Web Site. Retrieved from the World Wide Web, August 6, 2007 http://www.walmart.com.

WAL MART STORES INC – WMT Annual Report (10-K) ITEM 1. Retrieved from the World Wide Web March 29, 2006. http://sec.edgar-online.com

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รายงานวิเคราะหสถานการณ Wal-Mart และคูแขงขัน

Marketing Managementg g

คณะพาณิชยศาสตรและการบัญชี จฬาลงกรณมหาวิทยาลัยคณะพาณชยศาสตรและการบญช จุฬาลงกรณมหาวทยาลย

Supported bySupported by

Onion HeadOnion HeadSiriporn PongvinyooSiriporn Pongvinyoo

mrkokung@hotmail.commrkokung@hotmail.com