WELCOME TOEVENT MANAGEMENTSTRATEGIES

HISTORY OF EVENT MANAGEMENT

Early EventsGathering events that would bring clans and

tribes together to create peace,

harmony and good will.

Ceremonial events that would create the image of wealth,

power and authority.

Religious events that would influence and

in-still loyalty.

Political events that have shaped the

world as we know it.

Role of Events in Society Today

SocialThe social element of events provide

an opportunity for individuals to interact, develop tradition, strengthen and bond the

community, create a community identity, increase awareness of

diverse cultural environments, in-still pride and patriotism.

 

Political Political events signify and

demonstrate power and popularity, provide a forum for

civic celebrations, to acknowledge accomplishments,

to reinforce traditions, influence public opinion and

perception. 

Economic Events play a role in the financial

success of a community by providing employment, the

creation of legacies, attracting tourists, influencing spending and

providing charities with fundraising means.

 

21st Century Factors 1.     Professional Standards and

Education of Event Organizers Employers today are looking for

individuals with specialized training in event management. Colleges and Universities offer a variety of topic specific courses in addition to associations such as the Canadian Tourism Human Resource Council and International Festivals and Events Association which offer national and international certification.

2.     Population Demographics of participant audience

Our population is constantly changing and because of that so will the types of events we offer. It is the responsibility of the event manager to continuously research population changes and trends in order to be able to produce successful events.

3.     Social Trends Social events are important today

in our fragmented society. Events are often the result of tragedy, celebration or the human need to connect with others for a common cause.

4.     Economic Trends The economic climate will affect

the types of events we plan, sponsorship opportunities, ticket pricing and the ability of participants to attend.

5.     Political Trends Laws and finances are two areas

in which political decisions affect the world of special events.

6.     Expanding Role Event Managers Play in the Corporate World

Events have always been a part of the corporate world but today’s advertising and promotional challenges have forced companies to change the way they do business. Many companies have professional event managers on staff and incorporate event marketing as a significant piece of their overall marketing strategy.

7.     Technology  Technology has increased the

speed in which we do business but it has also provided us with many tools to make our jobs easier and more efficient. It is the responsibility of the event manager to stay abreast with current technology.

8.     Volunteer Trends There has been a huge increase

in the number of professional, charitable and non-profit association hosted events. This significant grown has increased the demands on the number of volunteers required to plan and execute them successfully. The changing population demographics affects who is volunteering today.

The Key to Successful Events!

TASTE

SMELL

HEARING

TOUCH

SIGHT

EMOTIONS