Volunteer Leader Webcast Series:

Technology Part IILeveraging a Website Presence

& the SHRM Hosted Web Program

Shelly Quinn – Web Production SpecialistScott D. Ferrin, SPHR – Field Service Dir.

May 30, 2013

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Leveraging Website Presence/SHRM Hosted Web ProgramAgenda

1. Key aspects of a successful website

2. How to use your website and leverage it as

a recruitment tool

3. Overview of SHRM Hosted website

program

4. How do you get started with a FREE

website from SHRM

5. Questions

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What is Your Website?

1. ENGAGES prospective members.…

2. DELIVERS your brand as HR leaders….

3. INFORMS current members….

4. OPTIONS for sponsors….

Your WEBSITE is….a platform for CONNECTION…..

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Website BasicsWhat your website needs…

Information about the chapter– Purpose– Leadership– Meeting Dates and Location

How to join the chapter– Requirements for membership– Application process– Cost

Benefits of membership Keep it current!

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Are You Reaching Your Audience?

SHRM engages with external audiences by maintaining a presence on various social networks.

We have created an interactive microsite to reach HR executives and raise awareness of the profession.

Via SHRM Connect & HR Talk we offer platforms for SHRM members to interact and engage in HR-related conversations.

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Leveraging Your Website

Success of your website is based on a RETURN on ENGAGMENT quotient that will be determined by

both qualitative and quantitative results.

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• How is the website making money for your chapter/state council?

• What are people saying about your brand?

• How frequently is your brand being mentioned?

• How many people are you reaching via your website?

TRAFFIC AWARENESS

TRANSACTIONACTIVITY

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SHRM Hosted Web ProgramOverview of SHRM Hosted website programIn 2005 SHRM created a program for all affiliated chapters and councils to offer assistance with gaining a website presence and we currently have 340 chapters and councils participating. Program Includes

Affiliate Content Management Software (CMS) Hosting your website on the SHRM Hosting and Virtual Hosting

servers Development of your website Training materials both written and videos Technical Support

Cost to participate in the Program

FREE!

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Program Information Online

For more in-depth information, please visit the SHRM Affiliate Program website and click on the Program Information tab.http://hosting.chapters.shrm.org/program-information

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What are the Benefits?SHRM Hosted Website

Chapters and State Councils Free, easy to use web site content management

software Free web site hosting Free technical support Added value of SHRM content and links

SHRM A stronger network of SHRM affiliate web sites with

common branding Expanded opportunities for SHRM’s online

advertisers

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Examples of Live Hosted WebsitesSimilar but Individualized

To see a full listing of all hosted chapter and councils websites, please visit: http://hosting.chapters.shrm.org/hosted-sites

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Affiliate Responsibilities to Participate

Privacy Policy: Post and adhere to a Privacy Policy

Content Backup: Keep a back-up of all content, documents and images displayed on the website

  SHRM Support: Contact SHRM with

questions and/or technical support via the Webchapter Help Desk

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Limitations and Options

Email: SHRM does not provide an email with the program

– Option: Free email vendor

Online Payment Transactions: The software does not offer this feature

– Option: Third-party vendor

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How to Get StartedWith a FREE website from SHRM

Please visit http://hosting.chapters.shrm.org and submit the Affiliate Agreement

You will receive an email outlining the information SHRM will need to create your site

Provide the materials requested

Your site will be ready in 3 to 4 weeks

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Questions?

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Leveraging Website Presence/SHRM Hosted Web ProgramSummary

1. A successful website must be up-to-date!

2. Your website is a tool for member

recruitment.

3. SHRM has a great hosted website program.

4. The program is FREE for affiliates of SHRM.

5. You can control and customize the website

to meet the needs of your chapter or state

council!

6. Did we mention it is FREE!?!

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Thank You

Shelly QuinnWeb Production SpecialistSHRM Hosted Web Program

Shelly.quinn@shrm.org 1-800-283-7476, Option 1, Ext. 6245

Scott D. Ferrin, SPHRSouthwest Central Field Services DirectorMembership CLA Co-Chair

Scott.ferrin@shrm.org 1-800-283-7476, Option 1, Ext. 6453