Volunteer HustleAn SMS based program.2012

Group 3: Ashley Ball, Jeff Barr, Samantha Juneman, Veronica Nett, Dacia Saenz.

to help our Seattle Soup Kitchen diversify and strengthen their volunteer communications, management, and retention strategies.

Goals and ObjectivescampaignsStrengthen and diversify the volunteer communications,

management and retention strategies of a Seattle Based Soup Kitchen

• Provide a low pressure recruitment tool to notify volunteers of potential opportunities to give their time without being intrusive or demanding

• Lower barriers and remove some of the extra legwork out the process of volunteers seeking out and signing up for volunteer opportunities on their own

• Decrease the number hours and resources the soup kitchen’s staff use to advertise, schedule and recruit its needed volunteer pool

• Increase the kitchen’s volunteer recruitment pool, and the number of drop-in and logged volunteer hours

Statement of NeedcampaignsRecession reality: Food banks are struggling.

Rising Hunger Rates

Falling Volunteer Retention Rates

Volunteer retention best practices:•Respect for volunteers’ time•Easy-to-find opportunities•Well-planned communication (frequency, method, & tone)•New technologies

Statement of Needcampaigns

Volunteer retention best practices:• Respect for volunteers’ time• Easy-to-find opportunities• Well-planned communication (frequency, method, &

tone)• New technologies

Volunteer Hustle SMS system: • Cost-effective• Un-intrusive • Allows schedule flexibility• Fits time-sensitive needs of soup kitchen• Scalable as a model for other charities

campaigns

Success and Impact campaigns

Our ultimate goal is for more people with food insecurities to be served. A way to make this happen is to have more hands on deck all around by helping Seattle Soup Kitchen staff have more time and volunteer resources to run their organization. We can help by making

the following happen:

•Volunteer Management Team streamline volunteer communication, management, and retention.•More volunteers donating their time because barrier to volunteering has been lowered.

Approach to Evaluationscampaigns

We will use a combination of both quantitative and qualitative data to asses the impact of Volunteer Hustle

SMS on both the volunteer management team (text sends) and the volunteer pool (text recipients).

Key Performance Indicatorscampaigns

Quantitative Outcome Measures for Volunteer Management Team:

•Decrease in hours spent in outreach growing volunteer pool•Decrease in hours spent communicating volunteer opportunities to pool of potential volunteers•Decrease in hours spent scheduling volunteers in all available roles•Increase in volunteer hours logged•Increase in volunteer pool•Increase in drop-in volunteer hours

Qualitative Outcome Measures for Volunteer Experience:

More likely to volunteer because:

•Satisfied with the frequency and type of communication from organization•Easier to learn about volunteer opportunities•Flexibility of opportunities is easier to fit into their schedule •Feels like organization values their time

Costcampaigns

Preparation Costs: $1739.00

•Research and Analysis•Training Staff and Volunteers•Installing System•Initial Marketing Campaign

•(Labor +Materials)

Monthly Operational Costs: $189.94

•Internet Costs•SMS subscription•Evaluation

One Year of Operation: $4018.28

Three Years of Operation: $8576.84

Volunteer HustleAn SMS based program.2012

Q&A?

Group 3: Ashley Ball, Jeff Barr, Samantha Juneman, Veronica Nett, Dacia Saenz.