Less environmental burden produced by each vehicle

Volkswagen’s corporate objective :- Ecological sustainability

25%

Aim to offer cars with the best CO2 balance

Rewarding sustainable work

The task ahead

To create a campaign to promoteVolkswagen’s new corporate objective

Our tool

Various innovative avenues offered by Digital Media

Our Thought

‘Responsible Driving’

In a country where .. Road accidents kill 17 lives per hour

Tactical Campaign

PetrolAt50perLitre

Feeds communicating how ‘Responsible Driving’ can combat increasing fuel prices

To be scheduled around price hikes

Mumbai Delhi Chennai Kolkata

Choose your track

Speedometer

Warning High Speed!

Time remaining : OO:21

You

Last 10 minutes … checkpoint !!!

Fuel full…

The blue city of India

Volkswagen Think Blue Idea’s

In collaboration with The Energy & Resources Institute

Platform to submit newer ideas to preserve nature

Opportunity to win funds from Volkswagen

THANK YOU