15 NOVEMBER 2017

Voice Search in Italy

Marco LoguercioFounder & CEO, FIND

@marcologuerciowww.smxl.it #SMXLmilan

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Voice Search in ItalyHow often do you use voice search to access information on your mobile device?

16

12

18

53

Often

Sometimes

Never

Seldom

8

14

1464Search by voice

46Search by voice

36

Source: FIND, Search in Italy, 2017

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Voice Search in Italy

Why don’t you use voice search?

Source: FIND, Search in Italy, 2017

0 10 20 30 40 50 60

Other

No trust

Bad user experience

Privacy

Don't know how to use it

Useless

Why not?

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Voice query breakdown - Italy

Source: FIND, Search in Italy, August 2017

28%

28%17%

14%

9%5%

General & Product Information

DirectionsWeather

News

Agenda

Other

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http://www.search-marketing.it/semblog/voice-search-2-settimane.html

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Smart Speaker Ownership in Italy

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Why would you buy a Smart Speaker?

0% 10% 20% 30% 40% 50% 60% 70%

Order food

To make repetitive purchases of items

Traffic

Weather forecasts

Cooking Recipes

online search

Listen to news

Listen to music or radio

Control smart home devices with voice

Source: FIND, Search in Italy, August 2017

@marcologuerciowww.smxl.it #SMXLmilan

How would you use a Smart Speaker?

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Order food

To make repetitive purchases of items

Traffic

Weather forecasts

Cooking Recipes

online search

Listen to news

Listen to music or radio

Control smart home devices with voice

Source: FIND, Search in Italy, August 2017

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How likely are you to buy a Smart Speaker?

Source: FIND, Search in Italy, August 2017

24%

25%

51%Very likely

Not at all likely

Somewhatlikely

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How do I use my Smart Speakers?

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How do I use my Smart Speakers?

‘Alexa, ….’

‘Hey Google, …’

‘Cortana, …’

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How do I use my Smart Speakers?

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Order food

To make repetitive purchases of items

Traffic

Weather forecasts

Cooking Recipes

online search

Listen to news

Listen to music or radio

Control smart home devices with voice

@marcologuerciowww.smxl.it #SMXLmilan

How do I use my Smart Speakers?

0 0,2 0,4 0,6 0,8 1 1,2

Order food

To make repetitive purchases of items

Traffic

Weather forecasts

Cooking Recipes

online search

Listen to news

Listen to music or radio

Control smart home devices with voice

@marcologuerciowww.smxl.it #SMXLmilan

How do I use my Smart Speakers?

Google Home

Amazon Echo

Cortana (laptop)

Key Takeaways

- Voice search is here to stay in Italy, too (but at the moment…)

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Key Takeaways

- Voice search is here to stay in Italy, too (but at the moment…)

- No ecosystem, no party

@marcologuerciowww.smxl.it #SMXLmilan

Key Takeaways

- Voice search is here to stay in Italy, too (but at the moment…)

- No ecosystem, no party

- Italy is not the USA, but italians are interested in smart speakers (and devices), too

@marcologuerciowww.smxl.it #SMXLmilan

Key Takeaways

- Voice search is here to stay in Italy, too (but at the moment…)

- No ecosystem, no party

- Italy is not the USA, but italians are interested in smart speakers (and devices), too

- Stop dreaming, start doing

@marcologuerciowww.smxl.it #SMXLmilan

@marcologuerciowww.smxl.it #SMXLmilan

@marcologuerciowww.smxl.it #SMXLmilan

Marco Loguerciomloguercio@findsdm.it

www.findsdm.it

Thank you