Anders Sjöman, anders.sjoman@voddler.com

Voddler and the EU Digital Agenda Building VOD, one film at a time

The best films and TV-shows where and when you want them, legally, on all Internet-connected devices.

Streaming for higher efficiency and lower costs

Unmanaged peer networks(P2P)

“many-to-many"

Voddler Net

Managed Peering

Networks

“many-to-one”

Server-based networks (CDN)

“one-to-many”

InteractiveProfiledTargeted

IntegratedNon-obtrusive

New distribution channelCost effectiveCombat piracy

Profitably both on rental and ad-financed titles

LegalFree & rental in combination

All devicesSee how much you want!

High quality (technical and catalog)

Everyone wins!

ADVERTISERS

VIEWER

CONTENT OWNERS

YOU GUYS HAVE

REALLY COME UP

WITH SOMETHIN'. [WILLIAM SYLVESTER| 2001 – A SPACE ODYSSEY| 1968]

The time-honored tradition of release windows

Cinema DVD –rental and purchase

“Free-to-air”

Rental(TVOD)

Free, ad-funded (AVOD)

Cable-TV

Illegal

The job ahead of us…

Advertisers

Movies

Viewers

WAX ON,

WAX OFF[ PAT MORITA| KARATE KID| 1984]

Content partners

Current rental movies…

Free movies…

2010, our first full year: 5 million views, 850 000 registered users in 4 countries, 3500 titles, 80% free.

SHOW

ME THE

MONEY![TOM CRUISE| JERRY MCGUIRE| 1996]

The business model(s)

Rental

Sub-scription

Free (ad-

funded)

Boxes Mobile Sharing your films

Quality Internet-TV More premieres…

Voddler’s own immediate future

SHOULD BE THE

SAME RULES FOR

ALL KIDS, NO

MATTER WHAT AGE [ROB SCHNEIDER| BIG DADDY | 1999]

More film to more people! – Actions towards a truly single digital market

1. Easier border-crossing: More Swedish movies in Prague!

• Promote Multi-Territory Licensing

• Easier Collective Rights Management

• One-Stop Shop Clearance

• Localization Support

2. Support new film: Promote window-neutrality

• Public Film Systems

• Distribution Support

• Window-neutral VAT: One film, one tax-level

3. Free old film: Spread our cultural heritage

• Digitilization

• Public Sector Information

THE INDUSTRYBUSINESS

MODEL

THE TECHNOLOGY

AVOD)

1 business, 3 challenges

ON THE OTHER SIDE

OF THE SCREEN, IT

ALL LOOKS SO EASY![JEFF BRIDGES| TRON | 1982]

Anders Sjöman

+46 70 717 60 78anders.sjoman@voddler.comTwitter: @anderssjoman