Post on 21-Jan-2018
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Big Trends in Big Data And Analytics
Timo ElliottVP, Global Innovation Evangelist
@timoelliott
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Analytics Takes Over
The World…
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88%
How Do Executives Make Decisions?
Aspect Consulting, 1997
12%Hard Facts
Gut Feel
90%
10%Hard Facts
Gut Feel
Economist Intelligence Unit, 2014
Why the worst-practice shaded 3D donut charts? JUST TO ANNOY DATA VISUALIZATION EXPERTS!
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Use Analytics
Today
Need
Analytics
by 2020Gartner, 2014
Still Lots of Opportunity For Improvement
Inability to see, understand, and
optimize new opportunities
Inaccessible data
and technologyInsights remain hidden
Complexity, cost, confusionSilos of approaches and
analytic technologies
75%
10%
Slow decision making
lacking future view
Rear view mirror
BI mentality
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Convergence
Big Data
Planning
Data Science
Data Discovery
Cloud Analytics
Executive Dashboards
Descriptive:
What happened?
Diagnostic:
Why did it happen?
Predictive:
What will happen?
Prescriptive:
How can we make it
happen?
Data Science
Source: Gartner
DATA SCIENCE
QUIZ.
These numbers were found in two
tax declarations. One is entirely
made up. Which one?
EUR
127,-
2.863,-
10.983,-
694,-
29.309,-
32,-
843,-
119.846,-
18.744,-
1.946,-
275,-
EUR
937,-
82.654,-
18.465,-
725,-
98.832,-
7.363,-
4.538,-
38,-
8.327,-
482,-
2.945,-
30.1%
17.6%
12.5%
9.7%7.9%
6.7%5.8% 5.1% 4.6%
1 2 3 4 5 6 7 8 9
Benford’s LawDistribution of the first digit of real-world sets of numbers
that uniformly span several orders of magnitude
DATA SCIENCE
QUIZ.
These numbers were found in two
tax declarations. One is entirely
made up. Which one?
EUR
127,-
2.863,-
10.983,-
694,-
29.309,-
32,-
843,-
119.846,-
18.744,-
1.946,-
275,-
EUR
937,-
82.654,-
18.465,-
725,-
98.832,-
7.363,-
4.538,-
38,-
8.327,-
482,-
2.945,-
Benford's Law, also called the First-Digit Law
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1999 to 2009
“Greece shows the largest deviation from Benford’s law with respect to all measures. [And] the
suspicion of manipulating data has officially been confirmed by the European Commission.”
Fact and Fiction in EU-GovernmentalEconomic Data, 2011
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Potential impact
per user
Potential user
base
The Rise of the Citizen Data Scientist?
Business
analyst
Data
scientist
Citizen data
scientist
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Citizen Data Scientists
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Transport For London
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Centerpoint Energy
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Big Data On The Gartner Hype Cycle
Source: Gartner, August 2014
Innovation trigger Peak of Inflated
Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
Big Data
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New Applications And Business Models Made Simple
Weissbeerger Beverage Analytics
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SAP HANA VoraWhat’s Inside and What Does It Do?
Democratize
Data
Access
Make
Precision
Decisions
Simplify
Big Data
Ownership
SAP HANA Vora is an in-memory query engine which leverages
and extends the Apache Spark execution framework to provide
enriched interactive analytics on Hadoop. Drill Downs on HDFS
Mashup API Enhancements
Compiled Queries
HANA-Spark Adapter
Unified Landscape
Open Programming
Any Hadoop Clusters
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YARN
HDFS
Other Apps
Files Files Files
HANA-Spark Adapter for improved
performance between distributed systems
Compiled queries enable applications &
data analysis to work more efficiently
across nodes
Familiar OLAP experience on Hadoop
to derive business insights from big data
such as drill-down into HDFS data
Compiled
Queries
Spark
Adapter
Drill Downs
SAP HANA in-memory platform
Vora
Spark
Vora
SparkIn-Memory
Store
Application Services
Database Services
Integration Services
Processing Services
Vora
SparkHANA-Spark
Adaptor
HANA Smart Data
Access, UDFs,
Others
Extensive programming support for
Scala, python, C, C++, R, and Java allow
data scientists to use their tool of choice,
Enable data scientists and developers
who prefer Spark R, Spark ML to mash
up corporate data with Hadoop/Spark
data easily
Optionally, leverage HANA’s multiple
data processing engines for developing
new insights from business and
contextual data.
SAP HANA VoraBringing Business to Big Data
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Analytics & Financial Planning
"With 90% certainty, here’s
where we closed last month…"
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Finance wants
to be a business
partner.
And that
requires better,
more forward-
looking data.
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Rise of the Operations People
How are you
feeling about the
quarter?
Good.Pipeline coverage is at
2.5x. The rep-level forecast
implies a result of 105% of
plan. The stage and
category forecasts are
between 99% and 104%.
So, Good.
BEFORENOW
* Source: Dave Kellogg, Ex CMO of BusinessObjects, now CEO of Cloud EPM Vendor Host Analytics!
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Ops People Everywhere = Financial & Analytics
CEO
Sales
SalesOps
Marketing
MarketingOps
Services
ServicesOps
Ops People:
• Modeling
• Planning
• Budgeting
• Reporting
• Analysis
“What’s the impact on the results if we hire 10 more sales people in the UK?”
Executive Dashboards
Source:
In-Memory Data Management: An Inflection
Point for Enterprise Applications.
Hasso Plattner Alexander Zeier
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“Intricate calculations of sales by territories will
appear as if by magic in the digital age ahead”
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Decision Cockpits
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Cloud Analytics
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Your BI Data ISN’T In Your Corporate System
“We found, on average, that 45% of the data
business people use resides outside of the
enterprise BI environments.
An astonishingly miniscule 2% of business
decision-makers reported using solely
enterprise BI applications.
This is undoubtedly connected to 76% of business
respondents indicating they continue to resort to
spreadsheets and other homegrown BI
applications to analyze BI data. ”
Source: Forrester
45%
55%
In enterprise systems
Not in enterprise system
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Others Are Investing
36%Already replaced or planning
to replace with SaaS BI
within the next 2 years
Source: "Application Adoption Trends 2015: The SaaS Boom Continues As Businesses Demand Agility“. Forrester
31%Already complementing or planning
to complement with SaaS BI
within the next 2 years
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Data Discovery and Self-
Service Analytics
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Culture: Suits AND Hoodies
Source: Gartner
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Bringing it All Together
ETL DW Q&R,
Data
Discovery
Predictive Planning Other
(spatial,
etc.)
Data Visualization
Operational
Reporting
Enterprise Data Big Data
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SAP Cloud for Analytics
All Analytics. One Product.
All-embedded People-centric Enterprise-class
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Conclusion
Big Data
Planning
Data Science
Data Discovery
Cloud Analytics
Executive Dashboards
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“Judge a man by his questions rather
than his answers.”
Voltaire
Thank You!
Timo ElliottVP, Global innovation Evangelist
Timo.Elliott@sap.com @timoelliott