Post on 28-Apr-2018
ROSSY CANCER NETWORK | VISUAL IDENTITY GUIDELINES
03 logo presentation
04 member statement version
05 alternate versions
06 official colours
07 protection space and minimal size
08 incorrect usages
09 typography
10 displaying member logos
11 choosing imagery
12 RCN Applications overview
13 stationery
14 powerpoint
15 report covers
16 web look and feel
17 newsletter and eNewsletter
18 RCN member applications overview
19 stationery examples
20 official boilerplate
21 member applications guidelines
03 logo presentation
04 member statement version
05 alternate versions
06 official colours
07 protection space and minimal size
08 incorrect usages
09 typography
10 displaying member logos
11 choosing imagery
12 RCN Applications overview
13 stationery
14 powerpoint
15 report covers
16 web look and feel
17 newsletter and eNewsletter
18 RCN member applications overview
19 stationery examples
20 official boilerplate
21 member applications guidelines
TABLE OFCONTENTS
TABLESDES MATIÈRES
R´ÉSEAU DE CANCEROLOGIE ROSSY | GUIDE D’ IDENTITÉ VISUELLES
The Rossy Cancer Network is a major initiative undertaken by the McGill University teaching hospitals. By joining forc-es, McGill University, the McGill University Health Centre (MUHC), the Jewish General Hospital (JGH) and St. Mary’s Hospital Center (SMHC) aim to improve the quality of care and patient satisfaction, increase survival rates and reduce the burden of cancer.
The Rossy Cancer Network is built around a common vision of putting the person afflicted by cancer at the centre of everything we do. As such, the visual identity reflects that guiding principle. At the heart of the logo shines a diamond shape created and protected by the intersection of four circles, representing each institution. Furthermore, four new colours result from this association: a symbol of the positive outcomes and further development of the Network.
The new logo is the reflection of our joined efforts and will only be efficient if applied diligently by every person in-volved in the process. We invite you to read on and apply the principles set forth and by doing so, participate in making the Rossy Cancer Network a communication success.
The Rossy Cancer Network is a major initiative undertaken by the McGill University teaching hospitals. By joining forces, McGill University, the McGill University Health Centre (MUHC), the Jewish General Hospital (JGH) and St. Mary’s Hospital Center (SMHC) aim to improve the quality of care and patient satisfaction, increase survival rates and reduce the burden of cancer.
The Rossy Cancer Network is built around a common vision of putting the person afflicted by cancer at the centre of everything we do. As such, the visual identity reflects that guiding principle. At the heart of the logo shines a diamond shape created and protected by the intersection of four circles, representing each institution. Furthermore, four new colours result from this association: a symbol of the positive outcomes and further development of the Network.
The new logo is the reflection of our joined efforts and will only be efficient if applied diligently by every person in-volved in the process. We invite you to read on and apply the principles set forth and by doing so, participate in making the Rossy Cancer Network a communication success.
INTRODUCTION INTRODUCTION
ROSSY CANCER NETWORK | VISUAL IDENTITY GUIDELINES
LOGO PRESENTATION
The Rossy Cancer Network logo is a lock-up composed of two distinct elements: the symbol and the wordmark. The two elements should never be dissociated. The logo only exists in its bilingual version. The lock-up should never be altered, recreated ormodified in any way.
PRESENTATION DU LOGO
The Rossy Cancer Network logo is a lock-up composed of two distinct elements: the symbol and the wordmark. The two elements should never be dissociated. The logo only exists in its bilingual version. The lock-up should never be altered, recreated or modified in any way.
Rossy CancerNetwork
Réseau de cancérologieRossy
SYMBOL / INSIGNE WORDMARK / MOT-SYMBOLE
LOGOPRESENTATION
FRANÇAIS...03
R´ÉSEAU DE CANCEROLOGIE ROSSY | GUIDE D’ IDENTITÉ VISUELLES
MEMBER STATEMENT VERSION
To help build The Rossy Cancer Network brand and initia-tive, constituent partners are invited to display their belong-ing to the initiative by using the bilingual member version illustrated above.
FRENCH
To help build The Rossy Cancer Network brand and initia-tive, constituent partners are invited to display their belong-ing to the initiative by using the bilingual member version illustrated above.
Rossy CancerNetwork
Réseau de
cancérologieRossy
MEMBRE DU / MEMBER OF
SAMPLE RECOMMENDED MEMBER APPLICATIONS FRENCH TRANSLATION
Institution’s Letterheads
Stream leader’s personal stationery
Stream leader’s eSignature
Institution’s Cancer care website
Institution’s Cancer care literature
Institution’s Letterheads
Stream leader’s personal stationery
Stream leader’s eSignature
Institution’s Cancer care website
Institution’s Cancer care literature
MEMBER STATEMENTVERSION
FRANÇAIS... 04
ROSSY CANCER NETWORK | VISUAL IDENTITY GUIDELINES
GREYSCALE VERSIONSAn official greyscale version is available to accommodate all member institutions’ needs and graphic guidelines, when a full colour version is too costly to print. The greyscale version should be used sparingly as it does not convey the vibrant energetic style of the Rossy Cancer Network. The greyscale version may be printed using a member partner colour other than grey.
VERSIONS GREYSCALEAn official greyscale version is available to accommodate all member institutions’ needs and graphic guidelines, when a full colour version is too costly to print. The greyscale version should be used sparingly as it does not convey the vibrant energetic style of the Rossy Cancer Network. The greyscale version may be printed using a member partner colour other than grey.
Rossy CancerNetwork
Réseau de cancérologieRossy
MEMBRE DU / MEMBER OF
Rossy CancerNetwork
Réseau de cancérologieRossy
MEMBRE DU / MEMBER OF
05 GREYSCALE VERSIONS
FRANÇAIS...
R´ÉSEAU DE CANCEROLOGIE ROSSY | GUIDE D’ IDENTITÉ VISUELLES
OFFICIAL COLOURS
United colours of the RCNThe official colours respect the colours of our member institutions. Use the colour specifications listed above when creating materials that display the Rossy Cancer Networkidentity. The result will be harmonious in every context.
COULEURS OFFICIELLES
United colours of the RCNThe official colours respect the colours of our member institutions. Use the colour specifications listed above when creating materials that display the Rossy Cancer Network identity. The result will be harmonious in every context.
PRIMARY COLOUR PALETTE / PALETTE DE COULEURS PRIMAIRES
SECONDARY COLOUR PALETTE / PALETTE DE COULEURS SECONDAIRES
PANTONE 389C
C 20 M 0 Y 100 K 0
HEX #CCDC00
R 204 G 220 B 0
PANTONE 293C
C 100 M 68 Y 0 K 2
HEX #0046AD
R 0 G 70 B 173
PANTONE 1795C
C 0 M 96 Y 90 K 2
HEX #CD202C
R 205 G 32 B 44
PANTONE 2905C
C 45 M 1 Y 0 K 0
HEX #8FCAE7
R 143 G 202 B 231
PANTONE 429C
C 21 M 11 Y 9 K 22
HEX #A5ACAF
R 165 G 172 B 175
PANTONE 427C
C 7 M 3 Y 4 K 8
HEX #D1D4D3
R 209 G 212 B 211
PANTONE 368C
C 63 M 0 Y 97 K 0
HEX #69BE28
R 105 G 190 B 40
PANTONE 1375C
C 0 M 45 Y 95 K 0
HEX #FFA02F
R 255 G 160 B 47
06OFFICIALCOLOURS
FRANÇAIS...
ROSSY CANCER NETWORK | VISUAL IDENTITY GUIDELINES
MINIMUM SIZE AND PROTECTION SPACE
Protection spaceFor a maximum impact, the logo must always be surrounded by a protection space equivalent to the letter “X” in the RCN symbol.
Minimum sizeTo ensure optimal legibility, the logo should never be displayed at a size smaller than 1.25”/32 mm based on the width of the symbol.
MINIMUM SIZE AND PROTECTION SPACE
Protection spaceFor a maximum impact, the logo must always be surrounded by a protection space equivalent to the letter “X” in the RCN symbol.
Minimum sizeTo ensure optimal legibility, the logo should never be displayed at a size smaller than 1.25”/32 mm based on the width of the symbol.
X
X
MEMBRE DU / MEMBER OF
PROTECTION SPACE / ESPACE DE PROTECTION
MINIMUM SIZE / TAILLE MINIMALE
1.25 INCHES32 MM90 PIXELS
MINIMUM SIZE ANDPROTECTION SIZE
FRANÇAIS...07
R´ÉSEAU DE CANCEROLOGIE ROSSY | GUIDE D’ IDENTITÉ VISUELLES
INCORRECT USAGE
The integrity of the logoBuilding a consistent and lasting impression in the mind of the viewers depends on respecting the integrity of the logo. Please avoid all incorrect usage listed above.
INCORRECT USAGE
The integrity of the logoBuilding a consistent and lasting impression in the mind of the viewers depends on respecting the integrity of the logo. Please avoid all incorrect usage listed above.
DO NOT ALTER THE COLOUR IN THE LOGO / NE PAS ...
DO NOT MODIFY LOCK-UP / NE PAS ...
DO NOT DISTORT / NE PAS ...
DO NOT PRINT IN A SOLID BLACK / NE PAS ... DO NOT APPLY EFFECTS / NE PAS ...
DO NOT USE A GREYSCALE VERSION USING RED / NE PAS ...
INCORRECT USAGE
FRANÇAIS... 08
ROSSY CANCER NETWORK | VISUAL IDENTITY GUIDELINES
TYPOGRAPHY
Typography is like a person’s handwriting, it is distinctive and an integral part of our identity. One should not try to mimic the font used in the wordmark, but rather consis-tently use our recommended accompanying font. Exception-ally, the alternate universal computer font can be used on functional applications.
TYPOGRAPHIE
Typography is like a person’s handwriting, it is distinctive and an integral part of our identity. One should not try to mimic the font used in the wordmark, but rather consis-tently use our recommended accompanying font. Exception-ally, the alternate universal computer font can be used on functional applications.
FOUNDRY CONTEXTUSED FOR MAIN HEADINGS,SUBHEADS AND CAPTIONS
FRANÇAIS...
ARIALALTERNATE FONT FOR USE WITH DIGITAL MEDIA
FRANÇAIS...
FLAMAUSE AS MAIN BODY TEXT
FRANÇAIS...
FOUNDRY CONTEXT REGULAR
FOUNDRY CONTEXT DEMI
ARIAL REGULAR
FLAMA REGULAR
FOUNDRY CONTEXT BOLD
ARIAL BOLD
FLAMA BOLD
1234567890 !@£$%^&*()-=+ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 !@£$%^&*()-=+ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 !@£$%^&*()-=+ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 !@£$%&*()-=+ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 !@£$%^&*()-=+ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 !@£$%^&*()-=+ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 !@£$%&*()-=+ABCDEFGHIJKLMNOPQRSTUVWXYZ
TYPOGRAPHY FRANÇAIS...09
R´ÉSEAU DE CANCEROLOGIE ROSSY | GUIDE D’ IDENTITÉ VISUELLES
DISPLAYING MEMBER LOGOS
Four constituentsThe Rossy Cancer Network is the result of a joint effort between four constituents. When displaying the Rossy Cancer Network logo on a piece of communication, one must always include the four member partner logos. The two layouts above are the only presentations that can be used in any context. The order and proportion should not be modified in any way. An electronic file already containing the appropriate logos and proportions can be accessed at www.mcgill.ca/rcr-rcn/logos
DISPLAYING MEMBER LOGOS
Four constituentsThe Rossy Cancer Network is the result of a joint effort between four constituents. When displaying the Rossy Cancer Network logo on a piece of communication, one must always include the four member partner logos. The two layouts above are the only presentations that can be used in any context. The order and proportion should not be modified in any way. An electronic file already containing the appropriate logos and proportions can be accessed at www.mcgill.ca/rcr-rcn/logos
DISPLAY MEMBERLOGOS
FRANÇAIS... 10
LEFTMARGIN /MARGEGAUCHE
RIGHTMARGIN
/ MARGEDROITE
HORIZONTAL STACKING / FRANÇAIS...
VERTICAL STACKING / FRANÇAIS...
ROSSY CANCER NETWORK | VISUAL IDENTITY GUIDELINES
CHOOSING IMAGERY
Committed to outcomesThe Rossy Cancer Network is committed to improving cancer outcomes in Québec. The imagery we choose for our communications reflect a positive outlook on living with cancer. Images of an individual surrounded by caregivers in a natural light setting, capturing the dignity of a smile, our focus is on the person beyond the patient.
Owning our imagesTo make our images more distinctive, we use two different treatments. One, we desaturate the caregivers and profes-sionals and leave only the person in full-spectrum colour. Our second technique is to overlay one of our colours onto the image. The result is an expression of our undivided at-tention and care.
CHOOSING IMAGERY
Committed to outcomesThe Rossy Cancer Network is committed to improving cancer outcomes in Québec. The imagery we choose for our communications reflect a positive outlook on living with cancer. Images of an individual surrounded by caregivers in a natural light setting, capturing the dignity of a smile, our focus is on the person beyond the patient.
Owning our imagesTo make our images more distinctive, we use two different treatments. One, we desaturate the caregivers and profes-sionals and leave only the person in full-spectrum colour. Our second technique is to overlay one of our colours onto the image. The result is an expression of our undivided at-tention and care.
CHOOSINGIMAGERY
FRANÇAIS...11BEFORE / AVANT
AFTER / APRÈS
R´ÉSEAU DE CANCEROLOGIE ROSSY | GUIDE D’ IDENTITÉ VISUELLES
RCN APPLICATIONS OVERVIEW
The RCN brand in actionThe following section shows the RCN brand in sample ap-plications. The examples shown are meant to inspire you to use the brand and its tools in a consistent and unified man-ner. Doing so is an attestation of the purpose of the Rossy Cancer Network, to provide a consistent quality of care throughout its member institutions.
RCN APPLICATIONS OVERVIEW
The RCN brand in actionThe following section shows the RCN brand in sample ap-plications. The examples shown are meant to inspire you to use the brand and its tools in a consistent and unified man-ner. Doing so is an attestation of the purpose of the Rossy Cancer Network, to provide a consistent quality of care throughout its member institutions.
RCN APPLICATIONSOVERVIEW
RCN APPLICATIONSOVERVIEW
12
ROSSY CANCER NETWORK | VISUAL IDENTITY GUIDELINES
STATIONERY
This treatment is reserved to RCN applications only
STATIONERY FRANÇAIS...13
FRANÇAIS
R´ÉSEAU DE CANCEROLOGIE ROSSY | GUIDE D’ IDENTITÉ VISUELLES
POWERPOINT
POWERPOINT FRANÇAIS... 14
FRANÇAIS
R´ÉSEAU DE CANCEROLOGIE ROSSY | GUIDE D’ IDENTITÉ VISUELLES
WEB
WEB FRANÇAIS... 16
Welcome to the Rossy Cancer NetworkMcGill University, the McGill University Health Centre (MUHC), the Jewish General Hospital (JGH) and St. Mary’s Hospital Center (SMHC) have joined forces to improve quality of care and patient satisfaction, increase survival rates and reduce the burden of cancer.
became possible in 2012, thanks to the support of the Larry and Cookie Rossy Family Foundation (LCRFF) and an initial LCRFF financial contribution to lay the groundwork.
together based on a shared mission, vision and strategic plan for improving cancer care.
The network, which forms part of the Réseau québécois de cancérologie, provides an exceptional opportunity to advance care using a common framework of quality, resources and tools. Not only will it improve clinical outcomes, it will also have a positive influence on research and teaching, as
Much energy has already been devoted by many of the colleagues at the above-named institu-
We are extremely enthusiastic about this collaboration and the positive impact it will have on cancer care for our patients, as well as on our teaching and research missions.
Message from the Minister of Health and Social Services, Dr. Réjean Hébert, at the launch of the Rossy Cancer Network, May 15, 2013.
"I applaud the initiative of the McGill University Health Centre, the Jewish General Hospital, St. Mary’s Hospital Center and McGill University.
The Rossy Cancer Network would not have been created had it not been for the support of the
The MSS favours the network approach to fighting cancer in Quebec. The opening of the Rossy Cancer Network contributes to the creation of a network that complements Quebec’s large cancer network. This initiative demonstrates the exemplary proactivity of many of our allies in the battle against this disease.
I would like to remind you that it is essential for all stakeholders to embrace the network
together."
Excerpts from a message from the director of the Direction québécoise de cancérologie du MSSS, Dr. Jean Latreille, at the launch of the Rossy Cancer Network, May 15, 2013
"By enabling the creation of the Rossy Cancer Network, the Foundation has helped make McGill one of the first institutions to adopt the directions recently announced by Health Minister Réjean Hébert.
I am pleased to see how enthusiastically you have taken on the challenge of creating the network. Already your network is a model of cooperation, dialogue and coordination, aimed at delivering the best cancer care. The RCN is already contributing to consolidating the cancer network in Quebec.
Long live the Rossy Cancer Network!”
Rossy Cancer Network2155 Guy Street, Suite 225Montréal, Quebec H3H 2R9514 934-1934 ext. 71736
FRANÇAIS
SEARCH
ABOUT RCN / THE PARTNERS / INITIATIVES / PRESS ROOM / CONTACT US
MCGILL AND TEACHING
HOSPITALS LAUNCH MAJOR
INITIATIVE TO IMPROVE
CANCER CARE FOR QUEBECERS.
The institutions are joining together, combining strengths, to improve quality of care and patient satisfaction, increase survival rates and reduce the burden of cancer.
PRESS RELEASE
May 15, 2013
Rossy Family Foundation and partners pledge $58 million to improve cancer care for Quebec
VIEW RECORDING OF RCN’SPUBLIC LAUNCH
May 15, 2013
FRANÇAIS
ROSSY CANCER NETWORK | VISUAL IDENTITY GUIDELINES
NEWSLETTER AND eNEWSLETTER
NEWSLETTERAND eNEWSLETTER
FRANÇAIS...17
FRANÇAIS
R´ÉSEAU DE CANCEROLOGIE ROSSY | GUIDE D’ IDENTITÉ VISUELLES
MEMBER APPLICATION OVERVIEW
The member statement version in actionThe following section shows the RCN member version in sample applications. The RCN member should be displayed in a manner that clearly states its purpose and should not be confused with a sponsor or donor.
18
MEMBER APPLICATIONSOVERVIEW
MEMBER APPLICATIONSOVERVIEW
FRANÇAIS
ROSSY CANCER NETWORK | VISUAL IDENTITY GUIDELINES
STATIONERY
MEMBER APPLICATIONSTATIONERY
FRANÇAIS...19
FRANÇAIS
ROSSY CANCER NETWORK | VISUAL IDENTITY GUIDELINES
OFFICIAL BOILER PLATE
To come...
FRANÇAIS
Boilerplate
MEMBER APPLICATIONOFFICIAL BOILERPLATE
FRANÇAIS...21
R´ÉSEAU DE CANCEROLOGIE ROSSY | GUIDE D’ IDENTITÉ VISUELLES
MEMBER APPLICATIONS GUIDELINES
For any question on how to use the Rossy Cancer Network identity, please call : [Contact name and info]
FRANÇAIS
For any question on how to use the Rossy Cancer Network identity, please call : [Contact name and info]
MEMBER APPLICATIONGUIDELINES
FRANÇAIS... 22
SAMPLE RECOMMENDED MEMBER APPLICATIONS FRANÇAIS...
Institutions’ letterheads
Institutions’ letterheads
Stream leaders’ personal stationery
Stream leaders’ personal stationery
Stream leaders’ eSignature
Stream leaders’ eSignature
Institutions’ cancer care website
Institutions’ cancer care website
Institutions’ cancer care literature
Institutions’ cancer care literature
Cancer care unit signage
Cancer care unit signage
Respect member guidelines
Ensure that member version does not conflict with the institution’s identity and respects the institutions’ guidelines
Check with institutions’ IT departments before implementing
The member seal should be displayed in a way that does not confuse the reader - Use the official boilerplate when ever possible - Propose a link to the RCN website
The member seal should be displayed in a way that does not confuse the reader - Use the official boilerplate when ever possible - Propose a drive-to-web to the RCN website
The member seal can be displayed in a manner that does not confuse the RCN with a sponsor or donor
Respect member guidelines
Ensure that member version does not conflict with the institution’s identity and respects the institutions’ guidelines
Check with institutions’ IT departments before implementing
The member seal should be displayed in a way that does not confuse the reader - Use the official boilerplate when ever possible - Propose a link to the RCN website
The member seal should be displayed in a way that does not confuse the reader - Use the official boilerplate when ever possible - Propose a drive-to-web to the RCN website
The member seal can be displayed in a manner that does not confuse the RCN with a sponsor or donor