“There is no good design without restrictions, constraints, and rules.” Charles Eames, 1907–1978 Industrial Designer, Filmmaker, Educator

Visual analysis

Prepared by Danielle Oser, APR

What decisions were made to communicate the literal message?

5 Eras of Graphic Design

Egyptians were the 1st to create illustrated manuscripts

Greeks introduce the “golden ratio” from nature into design

Printing presses allowed more time to be given to typography, illustrations (still hand drawn) and design

Lithography makes it easier to combine printed images with words Color lithography also appears during this era - postcards

Many technological advances

Halftone – the first process that allowed text and photographs to be printed at the same time

Computers and technology change graphic design

Contrast is achieved through: Color, Proportion, Space, Size, Symbolism, Time, Sound

Refers to the symmetrical or asymmetrical placement of elements of a page

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Stefan Lorant Create new meaning in the mind of the reader that the individual photograph alone could not achieve

Refers to the way elements are arranged to control movement of the viewer’s eye from one element to another

Multiple pages or frames appear to be unified

Fair use?

Bias?

Inf luenced by traditional Japanese art Make products and their advertisements more beautiful

• Art Nouveau, 1890

•Henri de Toulouse- Lautrec

Free Form: Henri Toulouse-Lautrec

Started as a way to express rage at political leaders while exploring social structure that allowed an event to occur

Incorporates streamlined shapes and sans serif typography

Called the last of the total styles

•Miami Beach

•Andy Warhol

Combination of the art nouveau and dada movements

Inf luenced by the dada movements where visual elements were placed in angry, rebellious ways

•Punk, 1978

Anti-Establishment movement heavily inf luenced by the technology that was quickly absorbed into the mainstream culture

•New Wave, 1982

Visual messages that combine pulsating rhythms with photographic images

•Piet Mondrian

Inspired by the de stijl art movement Uses rectangles called modules

Originally created for architecture schools

• Bauhaus, 1919