© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Virtual Worlds, Real Regulation– Richard Allan

22nd July 2008

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2

Context – Q+A

On the subject of virtual worlds and regulation I …

A. … have a high degree of knowledge/expertise

B. … know something but am by no means expert

C. … know very little or nothing about it

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Context - Results

A. … have a high degree of knowledge/expertiseB. … know something but am by no means expertC. … know nothing or very little

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C

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© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4

Seven Regulatory Challenges

Morality

Money

Mere Conduit

Property

Privacy

Propriety

Politics

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Morality

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Money

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Mere Conduit-edness

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Property

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Privacy

The UK definition of personal data (Data Protection Act 1998): “personal data” means data which relate to a living individual who can be identified—(a) from those data, or(b) from those data and other information which is in the possession of, or is likely to come into the possession of, the data controller, and includes any expression of opinion about the individual and any indication of the intentions of the data controller or any other person in respect of the individual; 

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Propriety

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Politics and Mass Audiovisual Media

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Proposition 1 – Virtual Worlds are not geography-free but need a regulatory “home”

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Proposition 2 – Any form of currency will invite close control by governments

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Proposition 3 – In-world characters have no ‘rights’ beyond in-world rules

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Proposition 4 – People carry rights such as privacy with them into virtual worlds

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Proposition 5 – Horizontal relationships change the nature of internet activity

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Proposition 6 – We will all need to get used to living with alternative identities

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Proposition 7 – Audiovisual media holds a ‘unique power’ for politicians

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19

Seven Regulatory Propositions

Geography (increasingly) Matters Money Matters (too much)

Fictional People Don’t Matter (much)

Real People’s Privacy Matters

Horizontal Relationships Matter

Multiple Identities MatterMass Media Matters (politically)

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20

email: ricallan@cisco.com

http://powerofinformation.wordpress.com

http://showusabetterway.com

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