VIRTUAL REALITY

A brief history

• First appearance in SciFi: “Pygmalion’s Spectacles, ” 1935

• 1968: First head-mounted display

• 1977: MIT Aspen simulation

• 1980s: Jaron Lanier popularizes the term

• 1991: Sega announces headset; released in 1994

• 1999: Origins of Second Life

• 2007: Google Street View

• 2014: Facebook buys Oculus VR for $2 billion;Google announces Cardboard

• 2015: 360-degree video on Facebook, YouTube

Headsets

Oculus’ original intent

The New Museum

Why should communicators be excited?

Why should communicators be excited?

Why should communicators be excited?

Why should communicators be excited?Journalism (where we earn media coverage)

• Immersion into a story

• New medium to draw eyeballs

• Examples:

Why should communicators be excited?

Our role?

•VR B-Roll

•VR content overcomes content crash• Immersive storytelling• Facility tours• Live-streaming annual meeting, other events

VR will merge with AR

• Augmented Reality

Shel Holtz, ABC

www.holtz.com

shel@holtz.com

@shelholtz

415.881.7435