Virtual ethnography

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Transcript of Virtual ethnography

Virtual ethnographywww.fiatforum.com

My arrival story

lurking

Credits: Matt Vosper

real people

“community of car drivers”Bell 2001 p.100

guest

time

ethics

strategy

short study

permission

assumption

private

observe

“strategic response to the silence of web surfers and newsgroup lurkers”

Hine 2000 p54

vulnerability

harm

adult

explicit

harm

moderators

sound

My arrival story

Credits: Matt Vosper

“community”

“community”

Q

A

‘textualised records of interaction’

Hines 2000

(inter)active

84

84

modifications

introductions

miscellaneous

advice

‘Treatment of New Members’

Permanence

“breakdown”Kolko and Reid in Bell (2000) p.103

group norms

“various strategies of visibility and identity expression in order to compensate for the scarcity of traditional markers of status differentiation”

Kozinets 2010 p. 24

“bunkering in”

“cocooning”

“Gensesnschaft-like”

Bell 2000 p.106

Rheingold in Bell 2000 p.105

Koker and Koker in Bell p.105

lurking

advice

“task based and goal-directed informational knowledge”

Kozinets (2010) p.27

½

almost 60!

sociability

“community”

?

Departure

Hine, C (2000) The virtual objects of ethnography, chapter 3 of Virtual ethnography. London: Sage. pp41-66

Bell, David (2001) Community and cyberculture, chapter 5 of An introduction to cybercultures. Abingdon: Routledge. pp92-112 [

Kozinets, R. V. (2010) Chapter 2 ‘Understanding Culture Online’, Netnography: doing ethnographic research online. London: Sage. pp. 21-40