ViralheatDecember 4th, 2014

Social Media Management:

Efficient and Profitable vs Cluttered and Co

stly

Viralheat Webinar

Introduction

John W. Hayes

UK Marketing Director

+44 (0)7952 779076

john@viralheat.com

@john_w_hayes, @viralheat

www.viralheat.com

An easy to use social media monitoring & engagement suite

with real-time analytics & insights

Comprehensive, Intuitive & Data Driven

Introduction

Brands are engaging at an incredible rate….

….but lack a centralized ability to manage

Owned

Social

Earned

Social

Integrate into

Enterprise

Paid

SocialEnterprise

Closing the loop - centralized social data

Owned Paid

Earned

Closing the Loop

• Closing the loop - providing

data/insight across all brand

social activities - owned, earned,

and paid. Centralized data can

be integrated into core enterprise

activities - CRM, Marketing

automation, support, analytics

and advertising!

The Current Social Media Landscape

• Enterprises lack strategy and clearly defined goals

• Lack of commitment to a strategic future in social media is alre

ady costing you money

Poor social media management means:

• Lack of integration between your social media team

and the wider enterprise

• Potentially damaging social media engagements poorly mana

ged by junior/in-experienced staff

• Thought-leaders and other key influencers are left

without a voice

• Reporting is non-existent beyond “likes”, “comments”

and “shares”

It shouldn’t be this way

Take another look at the opportunity

Then Consider:

Social Media is not a Treasure Hunt

1. Lead Generation

2. Customer Lifetime Value

3. Point of Contact

4. Social PR

5. Email Marketing

6. Building Competitive Advantage

Six places to look for ROI via Social Media

Having the right tools in place

It’s Time to Get Serious about Social Media

“Existing Social Relationship Platforms

aren’t doing their job very well”

Nate Elliott, Vice President Forrester

Data Platforms will enable the

entire social landscape

• Combine monitoring/publishing and

analytics

• Integrate with CRM and customer

support tools enhancing productivity

across the enterprise

• Integrate with existing enterprise

software, lowering the cost of ownership

• Identify the Who

Advantages of Next Generation Systems

Learn More

See a Demo

www.viralheat.com

@viralheat

Tel: +1.866.532.2197

Contact

John W. Hayes

UK Marketing Director

+44 (0)7952 779076

john@viralheat.com

@john_w_hayes, @viralheat

www.viralheat.com

Viralheat

Thank you