CRAFT

A Walkthrough

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What is Vine? Vine is a new social media tool that allows users to share up to 6 seconds of looping video.

Think of Vine as “Twitter with video.”

Vine is structured like Twitter - Followers/Following system - Likes (Facebook) - Hashtags

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“Vine is the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.”

Vine’s Description in App Store

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A tour of Vine.

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Home ScreenYour personal feed. - Posts within your network (your followings) only

New post button.

Main Menu.

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Main MenuHome

Explore

Activity

Profile

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Explore PageSearch function – Users or Tags

Editor’s Picks – Great for discovering how people are using Vine.

Popular Now – What’s trending?

Tag Buttons – View posts by popular tags.

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Activity PageYour interactions with other Vine users.

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Profile PageView your Vine profile.

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Making a new post.

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Making a New Post1- From the home screen, click on New Post button.

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Making a New Post2- Press down and hold using your thumb. You will see the green status bar begin to fill.

Advanced techniques- Stopmotion.

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Making a New Post3- Review and confirm your video content.

If your video is under 6 full seconds, you will see this screen before the final confirmation page.

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Making a New Post3- Review and confirm your video content.

If your video is 6 full seconds, you will see this screen immediately.

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Making a New Post4- Add a caption (140+ characters) Add hashtags Add location – Native Foursquare integration Select cross-posting options

Click “Done”.

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How does it look on Twitter?

As a single Tweet

As an expanded Tweet – View natively in Twitter

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How does it look on Facebook?

For now, clicking the link will take you to this web page on Vine.co

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How does it look on Facebook?

For now, clicking the link will take you to this web page on Vine.co

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Who’s using Vine?

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Current Vine users include:

CRAFT Media Digital o Self-promotion (Pollie Awards

stopmotion video, office tour)CSPAN Field Techs o Behind the scenes when on

location (setups) Buzzfeedo Office culture (birthdays,

office gags)

Short Answer – Everyone.

Even though it’s still relatively new, Vine is gaining traction. That’s because it is a versatile tool, allowing all types of users to create and share various types of content.

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Final Thoughts

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Vine is not for everything.

Every idea may not fit into a 6-second loopable video.

The First Question: Is Vine the right medium to share this content?

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Vine is very basic.

No ability to import pre-existing content into Vine. No ability to edit or modify your video between shooting and posting.

You get what you shoot in-app.

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Using Vine in Public Affairs.Remember your audience. Ask the First Question.

Additional social media content for an event.

New way to promote organizational activities.

Stopmotion video detailing an idea or advocacy issue.

How would you use Vine for a client?

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Good luck – Have fun!

Zach HanoverZhanover@craftdc.com@zhanover