Post on 22-May-2020
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Vietnam’s Policies to Promote the Development of E-commerce
Huong Dieu Nguyen Vietnam E-commerce and Digital Economy Agency
Ministry of Industry and Trade
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• Part I: Vietnam E-commerce Overview
• Part II: Vietnam’s Policies to Promote E-commerce
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Vietnam E-Commerce Overview 2016
2014 2015 2016
Internet users shopping online estimation 58% 62% 65%
Online purchase value of an individual in USD 145 160 170
23%
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Obstacles for online shopping
20%
37%
50%
25%
26%
26%
24%
18%
Quality of products or services worsethan advertised
Poor customer service
Unclear price or more expensive thanbuying in store
Slow delivery
Personal disclosure
Unprofessional website/app design
Complicated order procedure
Complicated online payment method
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The reasons for no shopping online
20%
37%
50%
25%
26%
26%
24%
18%
19%
20%
50%
48%
48%
21%
21%
17%
17%
12%
11%
10%
Difficult to examine quality of products
Easy to buy in store
Not having trursty sellers
Fear of personal information disclosure
Never tried online shopping before
Not having credit card or payable card
Not having enough information to decide
No demand
Complicated order procedure
The lack of plentiful products/ services
2016
2015
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Part II: Vietnam’s policies to promote e-commerce
• The third E-Commerce Development Master Plan for the
period of 2016 – 2020 (Decision 1563)
• Vietnam National E-commerce Development Program 2014 - 2020 (Decision 689) Online Friday – The Online Shopping Day
Key Pay – The E-Commerce Payment System
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Shopping online
Online retail sales
Cross-border E-commerce
and B2B sales
Vietnam E-commerce Market Size by 2020
• 30% of populations shopping online;
• 350 USD/shopper/year
• Annual growth of B2C increases 20%/year;
• B2C retail sale reaches 10 billion USD by 2020;
• B2C sales account for 5% total retail sales of the nation
• Promotes to develop Cross-border E-commerce rapidly;
• B2B transactions account for 30% of import-export turnover by 2020
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Core Objectives
E-Commerce Infrastructure
Continuing to complete E-commerce legislations
Developing national e-payment system
Restructuring logistics network to improve Profitability & Service Developing E-commerce
infrastructure of safety and security
Focusing on E-commerce human
resource
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50% of enterprises present on the Internet, regularly updated production information
80% of enterprises place and receive online orders
100% of supermarkets, shopping malls, modern distribution agencies accept card payment
70% electricity, water, telecommunications and media providers accept bill payment used by individuals, households through non-cash payments
50% of enterprises applying specialized software in management and production to develop B2B and B2C e-commerce transactions
E-commerce application in enterprises by 2020
1. Forming large and credible e-commerce enterprises
2. Encouraging enterprises and individuals to startup e-commerce businesses
3. Forming and developing credible cross-border e-marketplace
4. Cooperate with other countries to promote cross-border e-commerce and non-paper trade
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National E-Commerce Development Program - Contents
1 • Build and develop the e-commerce infrastructure
2 • Raise the awareness on e-commerce
3 • Develop the human resource for e-commerce
4
5
6
7
8
• Develop the e-commerce solutions
• Consult on designing the e-commerce appliance plan
• International cooperation on e-commerce
• Enhance the management and organizing e-commerce development activities capacity on e-commerce
• Others
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Case Study - Online Friday
Key features:
Started from 2014
Public – private collaboration activity
2016: 3,000 companies attended; 370,000 promotional products/services
Visits on website: 2,452,812; On App: 710,513
Total revenue of participating companies: 47.57 million USD (x2.24 comparing to normal day)
Number of orders: 631,000 (x2.51 comparing to normal day)
Cash-back for online transactions: 18 banks attended; 9,367 orders