Video Producer,Nextiva

5

• A unified communications platform, including cloud VOIP

• Over 150,000 customers, 500 employees and growing

• Scottsdale AZ-based Sales, Operations, Development, and Marketing

• Marketing team• 18-person team in house

• Customer and product marketing

• Web development

• Video production

Video Producer, Nextiva

8

Early Funnel Mid to Late Funnel Loyalty and Retention

Purchase

Discovery

Website Banners

In-depth Product

Client Testimonials

Sales Signature

UnsubscribeCustomer

Service Shout-outs

Anniversary

Product Demos and Support

Early Funnel Mid to Late Funnel Loyalty and Retention

Purchase

Discovery

Website Banners

In-depth Product

Client Testimonials

Sales Signature

UnsubscribeCustomer

Service Shout-outs

Anniversary

Product Demos and Support

Introducing• product and service

Fun videos perform much better • higher in funnel

Facebook • ❤️ new contentWe• ’ve been experimenting with GIFs on Facebook which have been outperforming photos and videos

Short videos • typically perform better 5 • second animated logo

Nextiva• brand search terms increased 17%

Early Funnel Mid to Late Funnel Loyalty and Retention

Purchase

Discovery

Website Banners

In-depth Product

Client Testimonials

Sales Signature

UnsubscribeCustomer

Service Shout-outs

Anniversary

Product Demos and Support

• Introduce more in-depth information about product/service

• Recurring characters increase clickthrough

• Sales signatures to develop and deepen prospect relationships

• Website banner videos to support key landing page messages

• Testimonials and customer profile videos for third-party credibility

Early Funnel Mid to Late Funnel Loyalty and Retention

Purchase

Discovery

Website Banners

In-depth Product

Client Testimonials

Sales Signature

UnsubscribeCustomer

Service Shout-outs

Anniversary

Product Demos and Support

Early Funnel Mid to Late Funnel Loyalty and Retention

Purchase

Discovery

Website Banners

In-depth Product

Client Testimonials

Sales Signature

UnsubscribeCustomer

Service Shout-outs

Anniversary

Product Demos and Support

Recruiting Loyalty and Retention

Hiring

Recruiting

ApplicationAppreciation

DaysAppreciation

DaysAppreciation

DaysAppreciation

Days

NexTV

Video gear

• Smartphone• Second phone can be used

as a microphone

• Laptop

• Entry level DSLRs

Lighting

• Off-camera lighting

• Windows are your friend

Editing

Use a computer•

Transferring files•Mac: • AirDrop, image capture

Windows: Windows Photo Gallery•

Backdrops

Savage paper•

• Shoot horizontally!

• Do not use digital zoom

• Use a tripod & mount

• Exposure lock

• Every good story has three acts• First Act: short introduction

• Second Act: content

• Third Act: CTA

• Start at the end• What is the goal/what should people be left feeling?

• Every aspect of the video should support the end goal

• Know your audience

• Tone• Music, verbiage, visuals etc…

Use your employees!•Step • 1: Ask around

Step • 2: Give notice before filming

Step • 3: Keep them comfortable

Step • 4: Make a killer video

Step • 5: Repeat

On• -camera talent is only as strong as the director

• Things may start off shaky

• Keep making videos

• Learn from mistakes

• Upgrade equipment as needed• Don’t go crazy out of the gate

• Start small & build up

• Online tutorials• YouTube & Lynda.com

Nextiva YouTube

1,040 subscribers

1,398,333 views

Nextiva Cares YouTube

1,284 videos

27,801 views

Don1. ’t create to go viral

Create videos that 2.genuinely help people

Create 3. often

Have 4. fun!

Roundtable

Video Producer,Nextiva

Max Anderson, Nextiva