April 10th 2003

Department of Infrastructure

Victorian TravelSMART Program

Department of Infrastructure

Victorian TravelSMART Objectives

To reduce the negative impacts of car travel.

Achieved through voluntary changes by individuals, households and organisations

Towards more sustainable travel & activity choices.

Through a reduction in vehicle trips & kilometres travelled.

Department of Infrastructure

Integrated Approach

TravelSMART recognises people, not just modes.

Choose what is suitable for the situation and be flexible in your approach.

Department of Infrastructure

Recognising Opportunities

CarDriver

CarPass

PublicTransport

Cycle Walk

Before TravelSMART

After TravelSMARTT

rip

s

Travel Alternatives

Department of Infrastructure

TravelSMART Program Areas

• Using Existing and Developing Methodologies

• Program components

Schools

Workplaces

Ride to Work and Beyond

Communities

Department of Infrastructure

TravelSMART Schools

• Primary schools – Years 5 & 6

– 6 Schools in 2002/03

• Raise awareness of– the environmental impact of car use– strategies to effect sustained change– benefits of reduced car travel.

• Curricula approach, accompanied by– Website

– Projects exploring household travel

– Competitions to reduce car travel to school

Department of Infrastructure

TravelSMART Workplaces

• Better Ways to Work 2003

– 5 Local Government Areas

– Development of Access Plans

• Flagship Workplaces 2003 (pilot)

– Monash Uni – 1000 1st year students

– Alfred Hospital – 1000 staff

• Ride to Work and Beyond (pilot)

– Event based behaviour change, facilitating habitualisation of new riders cycling to work

Department of Infrastructure

TravelSMART Communities

• Works directly with households

• 2003 Pilot in

Elwood, Dandenong and Moreland

• Geographical communities

– Around activity centres

– Along public transport corridors

– Inner, middle and outer urban areas

– Metropolitan and regional

Department of Infrastructure

Program Impact Evaluation

Communities

• Independently audited by 3rd party

• vkt reduction before/ after surveys of sampled households.

• 4 week Odometer survey, 3 day diary and PT test ticket tracking

Workplaces

• Survey to estimate greenhouse gas reduction and public transport measured through ticketing

Schools

• before and after classroom surveys

Department of Infrastructure

Alamein Project

• 8000 households along the Alamein spur line

• Indimark approach by SocialData

• Contacting households within 800m catchment of railway

• Strong public transport focus

• Rolled out with improved signage for system

• Project starts in June

• Pre- and post-evaluation

Department of Infrastructure

Health Impacts

• walking and cycling key to all aspects of the program

• key selling point for individuals

• Pedometer Project

Department of Infrastructure

Program Stakeholders

Dept of InfrastructureDept of Human ServicesDept of EducationNational Transport SecretariatAustralian Greenhouse OfficeEnvironment Victoria (Smogbusters)Dept of Sustainability and Environment (SP& SEAV)Local Government (MTF, VLGA, MAV)Connex, Yarra Trams, Bus Association, MPGI, VicTrip)

VicRoadsICLEIEPAVicHealthBicycle VictoriaRACV

Department of Infrastructure