Post on 14-Jun-2015
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VerifiiStaying one step ahead of the counterfeiters
© Near Field Solutions Ltd 2012,2013
“If imitation is the sincerest form of flattery, why aren't we happy about counterfeiting?”*
* A quote from the brand protection division of the Columbia Sportswear Company
VerifiiCounterfeiting affects you
• Are you losing significant revenue to counterfeiting?
• If you could reduce that loss what would that mean to your profits?
• Is counterfeiting undermining your brand?• Could Verifii help you to reduce
counterfeiting and protect your brand?
© Near Field Solutions Ltd 2012,2013
VerifiiCounterfeiting costs revenue and jobs
• Counterfeiting costs the global economy £400 billion a year.
• Counterfeiting has grown 100X since 1990.• Approximately 5%-7% of the world’s trade is in
counterfeit goods.• In Europe it is estimated that counterfeiters
will cost one million jobs in the next five years.
© Near Field Solutions Ltd 2012,2013
VerifiiWhat is Verifii ?
• Verifii provides a way for distributors, retailers, consumers & enforcement agents to confirm a product is genuine
• Verifii authenticates products instantly and in any location
© Near Field Solutions Ltd 2012,2013
VerifiiWhy Verifii ?• Works throughout the entire supply chain• Helps protect and build brand confidence• Protects against packaging re-use to legitimise
counterfeit goods• Provides additional marketing opportunities
and connects you to your customers
© Near Field Solutions Ltd 2012,2013
VerifiiHow does Verifii work?
• To be authenticated your product needs 2 thingsA serial number or other identifying informationA Verifii tag/label
• Verifii uses an electronic “safe” to store a copy of the serial number
• The safe can only be opened with the Verifii App• The safe cannot be copied, modified or moved• The tag is normally destroyed on opening of the
product or packaging
© Near Field Solutions Ltd 2012,2013
Verifii Verifii Solution
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© Near Field Solutions Ltd 2012,2013
VerifiiVerifii Where can it be used?
© Near Field Solutions Ltd 2012,2013
Fashion Clothing Footware
Wine and spirits Technology
Plus many more......
VerifiiPlatforms supported
© Near Field Solutions Ltd 2012,2013
VerifiiBased on NFC technology
• Uses the latest Near Field Communications (NFC) technology
• Combined with powerful cryptography• Links with other measures such as 3D and
security printing• No network connection required
© Near Field Solutions Ltd 2012,2013
VerifiiAbout Near Field Solutions
• Globally recognised experts in NFC• Actively involved in standardisation of NFC
• Have been involved in NFC for over 10 years • Sponsors of leading NFC events worldwide
helping to promote NFC
© Near Field Solutions Ltd 2012,2013
VerifiiThank you
• If Verifii could help increase your revenues and enhance your brand then contact us today
+44 (0)1453 821048
enqs@usingnfc.com
www.usingnfc.com
© Near Field Solutions Ltd 2012,2013